Cognism vs. InsideView (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognism
Score 8.4 out of 10
N/A
Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A
InsideView (discontinued)
Score 0.0 out of 10
N/A
InsideView was a sales intelligence solution acquired by Demandbase in 2021. Capabilities of the product are now a part of the Demandbase One platform.N/A
Pricing
CognismInsideView (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CognismInsideView (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CognismInsideView (discontinued)
Considered Both Products
Cognism
Chose Cognism
Cognism is good in terms of email quality but fails in providing additional functionality of execution. Besided that the AI assistant fails miserably, that can be improved to provide and help sellers build leads list and maintain a pipeline. It should also recommend leads based …
Chose Cognism
Lusha works great in some countries in terms of numbers, but Cognism globally has way better data quality. Besides that, the list building and integration are way better and more advanced with Cognism. We've worked with both tools for years in loads of different countries and …
Chose Cognism
Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best …
InsideView (discontinued)

No answer on this topic

Features
CognismInsideView (discontinued)
Prospecting
Comparison of Prospecting features of Product A and Product B
Cognism
8.5
Ratings
9% above category average
InsideView (discontinued)
-
Ratings
Advanced search8.80 Ratings00 Ratings
Identification of new leads8.00 Ratings00 Ratings
List quality8.30 Ratings00 Ratings
List upload/download9.30 Ratings00 Ratings
Ideal customer targeting8.00 Ratings00 Ratings
Load time/data access9.00 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Cognism
7.8
Ratings
0% above category average
InsideView (discontinued)
-
Ratings
Contact information8.00 Ratings00 Ratings
Company information7.80 Ratings00 Ratings
Industry information7.80 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Cognism
8.4
Ratings
12% above category average
InsideView (discontinued)
-
Ratings
Lead qualification process7.80 Ratings00 Ratings
Smart lists and recommendations7.80 Ratings00 Ratings
Salesforce integration9.70 Ratings00 Ratings
Company/business profiles8.00 Ratings00 Ratings
Alerts and reminders9.30 Ratings00 Ratings
Data hygiene8.30 Ratings00 Ratings
Automatic data refresh7.80 Ratings00 Ratings
Tags7.80 Ratings00 Ratings
Filters and segmentation9.30 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Cognism
9.5
Ratings
24% above category average
InsideView (discontinued)
-
Ratings
Sales email templates10.00 Ratings00 Ratings
Append emails to records9.00 Ratings00 Ratings
Best Alternatives
CognismInsideView (discontinued)
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Lead411
Lead411
Score 8.3 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CognismInsideView (discontinued)
Likelihood to Recommend
9.5
(0 ratings)
-
(0 ratings)
Usability
8.8
(0 ratings)
-
(0 ratings)
User Testimonials
CognismInsideView (discontinued)
Likelihood to Recommend
Its a good tool, the quality of data is good specially for emails. So its going to be a good addition in sales tool arsenal for sales teams. However, there are some areas that can be improved significantly like AI Assistant, Quality of mobile numbers. It is less appropriate if teams are looking to execute candeces as well
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Pros
  • Data enrichment
  • Email List building
  • EU data
  • North American data
  • Integration to CRM
  • Integration to LinkedIn sales navigator
  • Verified emails to avoid a high bounce rate
  • Exporting Data for campaigns
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Cons
  • The phone numbers don't always work
  • Sometimes data export can be a little tricky, requires a lot of clicks
  • UI can be a bit complicated sometimes
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Usability
Cognism does come with a learning curve, which makes sense because of all the functionalities it offers. In the beginning, it will take some time to get used to it. Also, for new employees, this counts. We had on onsite training provided by them, which was very helpful. Having a few experienced people in your team with Cognism already helps a lot. Once you know how to use it, it's very easy!
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Alternatives Considered
Lusha works great in some countries in terms of numbers, but Cognism globally has way better data quality. Besides that, the list building and integration are way better and more advanced with Cognism. We've worked with both tools for years in loads of different countries and compared results; Cognism was definitely the winner for us.
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No answers on this topic
Return on Investment
  • We were able to reach prospective customers through phone or email
  • We save time not dialing office numbers, because Cognism gives us a heads up on that
  • We don't annoy prospects who don't want unsolicited phone calls, since Cognism advise us if the number is in DNC
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ScreenShots