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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognism

    Score8.4 out of 10
    N/ACognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A

    Vainu

    Score9.8 out of 10
    Small Businesses (1-50 employees)
    Traditional sales prospecting is inefficient and tiring. Vainu aims to fix it by transforming disorganized open and big data into insightful leads. Vainu is a sales intelligence, prospecting and account insights platform which aims to help users discover actionable account insights, identify timely prospecting signals, and determine the most valuable sales prospects from a database of +108 million companies enriched with open data. Currently over 1000 organizations and over…N/A
    Pricing
    CognismVainu
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CognismVainu
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    CognismVainu
    Considered Both Products
    Cognism
    No answer on this topic
    Vainu
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    CognismVainu
    Prospecting
    Comparison of Prospecting features of Cognism and Vainu
    Feature
    Cognism
    8.5
    4 Ratings
    10% above category average
    Vainu
    8.2
    1 Ratings
    6% above category average
    Advanced search8.74 Ratings7.31 Ratings
    Identification of new leads8.04 Ratings8.21 Ratings
    List quality8.24 Ratings8.21 Ratings
    List upload/download9.34 Ratings9.11 Ratings
    Ideal customer targeting8.04 Ratings9.11 Ratings
    Load time/data access9.04 Ratings7.31 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cognism and Vainu
    Feature
    Cognism
    7.8
    4 Ratings
    1% above category average
    Vainu
    7.6
    1 Ratings
    2% below category average
    Contact information8.04 Ratings7.31 Ratings
    Company information7.74 Ratings7.31 Ratings
    Industry information7.74 Ratings8.21 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cognism and Vainu
    Feature
    Cognism
    8.4
    4 Ratings
    12% above category average
    Vainu
    8.1
    1 Ratings
    8% above category average
    Lead qualification process7.74 Ratings8.21 Ratings
    Smart lists and recommendations7.74 Ratings6.41 Ratings
    Salesforce integration9.73 Ratings7.31 Ratings
    Company/business profiles8.04 Ratings9.11 Ratings
    Alerts and reminders9.33 Ratings7.31 Ratings
    Data hygiene8.33 Ratings8.21 Ratings
    Automatic data refresh7.74 Ratings9.11 Ratings
    Tags7.74 Ratings00 Ratings
    Filters and segmentation9.34 Ratings9.11 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cognism and Vainu
    Feature
    Cognism
    9.5
    2 Ratings
    24% above category average
    Vainu
    -
    Ratings
    Sales email templates10.02 Ratings00 Ratings
    Append emails to records9.02 Ratings00 Ratings
    Best Alternatives
    CognismVainu
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CognismVainu
    Likelihood to Recommend
    9.5
    (6 ratings)
    9.1
    (1 ratings)
    Usability
    8.7
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    CognismVainu
    Likelihood to Recommend
    Cognism
    Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
    Incentivized
    Read full review
    Vainu
    Vainu is the best software I have ever used for prospecting. It offers everything that we need for sale, prospecting and leads, and indeed really cost-effective. It's really a small investment when comparing what it can bring to your business. Vainu is not indispensable If you don't have an active selling team and continuous need for new prospects.
    Read full review
    Pros
    Cognism
    • They give us a headsup if the phone number is direct, mobile, or HQ
    • They advise us if the email is verified - that reduces our bounce rate.
    • They also advise us if our prospect's number is in the DNC list
    Incentivized
    Read full review
    Vainu
    • You save time and find right prospects as fast as possible.
    • It's also easy to sort prospects by industry, revenue, digital foot print... etc.
    Read full review
    Cons
    Cognism
    • The mobile number quality needs to improve as the connect rate is lower
    • It should also add sub industries to contract the list and find ICP
    • The AI assistant is not ideal
    Incentivized
    Read full review
    Vainu
    • Vainu has fixed all bugs we have reported. So no, can't really say what I dislike...
    Read full review
    Usability
    Cognism
    Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
    Incentivized
    Read full review
    Vainu
    No answers on this topic
    Alternatives Considered
    Cognism
    Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
    Incentivized
    Read full review
    Vainu
    Vainu contacted me 15 months ago. I had been looking for a good prospecting tool a long time before that. There wasn't any reason not to take the test! The introduction went well. We got guidance many times. Our new sales team members can still receive training from them if we want. They have been interested in our feedback.
    Read full review
    Return on Investment
    Cognism
    • The bounce rate is lower now by 50%
    • The lead quality is improved by 20%
    • We need all in one platform so we dont have to navigate between bundle of tools
    Incentivized
    Read full review
    Vainu
    • Your sales team saves time and find right prospects as fast as possible.
    • Your sales team members like their work more when you provide a good tool for prospecting
    • More efficient time management and more sales
    Read full review
    ScreenShots

    Vainu Screenshots

    Screenshot of Vainu's Company Card