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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognito Forms

    Score8.3 out of 10
    N/ACognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.

    $19

    per month 2 users

    Google Forms

    Score8.5 out of 10
    N/AGoogle Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A

    Grow by Zeta

    Score7 out of 10
    N/AGrow by Zeta is designed to empower marketers to acquire the zero- and first-party data and permissions needed to deliver true personalization across every digital channel, build lasting connections with consumers, and drive emotional loyalty.N/A
    Pricing
    Cognito FormsGoogle FormsGrow by Zeta
    Editions & Modules
    Free
    $0
    1 user
    Pro
    $19
    per month 2 users
    Team
    $39
    per month 5 users
    Enterprise
    $129
    per month 20 users
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Cognito FormsGoogle FormsGrow by Zeta
    Free Trial
    NoNoNo
    Free/Freemium Version
    YesNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Cognito FormsGoogle FormsGrow by Zeta
    Considered Multiple Products
    Cognito Forms
    No answer on this topic
    Google
    Chose Google Forms
    Cognito Forms are really great because of the high degree of customisation that can be done. You can seriously build some amazing workflows using them which we do use for more intricate projects
    Incentivized
    Zeta Global
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    98%
    Would buy again
    64 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    100%
    Delivers good value for the price
    65 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    92%
    Happy with the feature set
    60 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    100%
    Lived up to sales and marketing promises
    42 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    96%
    Implementation went as expected
    48 Answers
    No answers on this topic
    Features
    Cognito FormsGoogle FormsGrow by Zeta
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Cognito Forms and Google Forms and Grow by Zeta
    Feature
    Cognito Forms
    8.3
    4 Ratings
    3% above category average
    Google Forms
    6.7
    123 Ratings
    18% below category average
    Grow by Zeta
    -
    Ratings
    Survey templates8.54 Ratings7.7114 Ratings00 Ratings
    Themes7.04 Ratings6.2112 Ratings00 Ratings
    Custom logo/branding9.54 Ratings6.1100 Ratings00 Ratings
    Survey Content
    Comparison of Survey Content features of Cognito Forms and Google Forms and Grow by Zeta
    Feature
    Cognito Forms
    8.7
    4 Ratings
    2% above category average
    Google Forms
    8.0
    121 Ratings
    6% below category average
    Grow by Zeta
    -
    Ratings
    Changes to live survey8.53 Ratings8.9115 Ratings00 Ratings
    Question design help8.54 Ratings7.398 Ratings00 Ratings
    Multiple question types9.04 Ratings7.9120 Ratings00 Ratings
    Survey Logic
    Comparison of Survey Logic features of Cognito Forms and Google Forms and Grow by Zeta
    Feature
    Cognito Forms
    9.5
    4 Ratings
    13% above category average
    Google Forms
    7.0
    110 Ratings
    18% below category average
    Grow by Zeta
    -
    Ratings
    Survey logic flexibility9.54 Ratings7.0110 Ratings00 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Cognito Forms and Google Forms and Grow by Zeta
    Feature
    Cognito Forms
    9.5
    4 Ratings
    16% above category average
    Google Forms
    8.4
    122 Ratings
    3% above category average
    Grow by Zeta
    -
    Ratings
    Response tracking9.03 Ratings8.3120 Ratings00 Ratings
    Data export9.54 Ratings8.1116 Ratings00 Ratings
    Standard reports10.04 Ratings7.9113 Ratings00 Ratings
    Custom reports9.54 Ratings9.286 Ratings00 Ratings
    Analytics9.54 Ratings8.594 Ratings00 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Cognito Forms and Google Forms and Grow by Zeta
    Feature
    Cognito Forms
    9.8
    4 Ratings
    13% above category average
    Google Forms
    7.9
    116 Ratings
    9% below category average
    Grow by Zeta
    -
    Ratings
    Access controls9.54 Ratings7.8113 Ratings00 Ratings
    Compliance10.04 Ratings7.990 Ratings00 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Cognito Forms and Google Forms and Grow by Zeta
    Feature
    Cognito Forms
    9.3
    3 Ratings
    14% above category average
    Google Forms
    7.7
    90 Ratings
    5% below category average
    Grow by Zeta
    -
    Ratings
    Vendor-offered crowdsourcing9.53 Ratings7.842 Ratings00 Ratings
    Respondent restrictions9.03 Ratings7.588 Ratings00 Ratings
    Best Alternatives
    Cognito FormsGoogle FormsGrow by Zeta
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    Qualaroo
    Score7 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    QuestionPro
    Score9.2 out of 10
    QuestionPro
    Score9.2 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Cognito FormsGoogle FormsGrow by Zeta
    Likelihood to Recommend
    9.5
    (6 ratings)
    9.3
    (127 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (4 ratings)
    -
    (0 ratings)
    Usability
    8.5
    (5 ratings)
    8.6
    (67 ratings)
    -
    (0 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    8.5
    (3 ratings)
    9.0
    (49 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    4.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Cognito FormsGoogle FormsGrow by Zeta
    Likelihood to Recommend
    Cognito Forms
    It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
    Read full review
    Google
    Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Pros
    Cognito Forms
    • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
    • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
    • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
    Incentivized
    Read full review
    Google
    • Live results: When a user completes the form the results are added instantly.
    • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
    • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
    • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Cons
    Cognito Forms
    • It isnt the most user friendly if you have someone who isnt experienced
    • Learning curve is pretty high
    • Should be easier to customise the formatting
    Incentivized
    Read full review
    Google
    • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
    • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Likelihood to Renew
    Cognito Forms
    No answers on this topic
    Google
    I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Usability
    Cognito Forms
    We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
    Incentivized
    Read full review
    Google
    Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Reliability and Availability
    Cognito Forms
    No answers on this topic
    Google
    In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Performance
    Cognito Forms
    No answers on this topic
    Google
    One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Support Rating
    Cognito Forms
    Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
    Incentivized
    Read full review
    Google
    We haven't used much official support for Google Forms. However, because it is so widely used, there are a ton of articles and guides available online to help administrators of varying technical abilities to work through problems that arise. Additionally, Google provides an official support forum where there are discussions with other users as well as Google developers that can help address issues if needed.
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Implementation Rating
    Cognito Forms
    No answers on this topic
    Google
    Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Alternatives Considered
    Cognito Forms
    I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
    Incentivized
    Read full review
    Google
    Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment allows to perform work efficiently and without affecting the quality of it.
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Scalability
    Cognito Forms
    No answers on this topic
    Google
    GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Return on Investment
    Cognito Forms
    • We've been able to get away from Word and pdf forms and build a functionality that is conditional on form content
    • The speed of getting a good-enough version up and running to meet an immediate business need is outstanding
    • The cost of improving a set of almost good-enough forms or propagating a change in business rules is depressing
    Read full review
    Google
    • High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite
    • Ability to create surveys on demand and quickly, saving time and energy
    • Easy to train others in using Google Forms so that there is not a bottleneck of knowledge
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    ScreenShots