Cognito Forms vs. Google Forms

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognito Forms
Score 8.2 out of 10
N/A
Cognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.
$0
1 user
Google Forms
Score 8.5 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Pricing
Cognito FormsGoogle Forms
Editions & Modules
Free
$0
1 user
Pro
$19
per month 2 users
Team
$39
per month 5 users
Enterprise
$129
per month 20 users
No answers on this topic
Offerings
Pricing Offerings
Cognito FormsGoogle Forms
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Cognito FormsGoogle Forms
Considered Both Products
Cognito Forms
Chose Cognito Forms
Cognito Forms definitely is a powerful tool. Microsoft Forms is one that we have also used but isnt available in your drop down selection above. I like how they are pretty easy to use and it has a lot of functionality that makes the outcome of a survey and the like pretty spot …
Chose Cognito Forms
I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use …
Google Forms
Chose Google Forms
Google Forms excels at offering a simple way to collect data; however, it lacks robust features like logic questions, email communications (beyond an email confirmation), or dynamic functionality like the ability for respondents to edit responses. For some use cases, the …
Chose Google Forms
Google Forms is my favorite platform. If I'm not in charge of a project, I've been asked to use other services, but none of them are as good as Google Forms. I appreciate the integration with other Google apps as well.
Chose Google Forms
Canva has some visual advantages, but nothing on the reporting offered by Google Forms
Chose Google Forms
Google is user friendly and reaches a lot of people.
Chose Google Forms
Google Forms is the low cost, easy to use option. In reality, this positions Google Forms as truly a unique product. The only instance where Google Forms doesn’t apply is when you need to source respondents or need to conduct live interviews. But, Google Forms is the best for …
Chose Google Forms
Google Forms is much easier to use than other form/survey platforms like Qualtrics or SurveyMonkey. While the others have much more advanced features, Google Forms can handle about 90% of the forms/surveys that I create.
Chose Google Forms
Even though Google Forms doesn't offer much customization, its survey logic options are more comprehensive than HubSpot's, so we chose Google Forms even though we already had HubSpot messaging integrated into our customer communication workflows. It also helped that all …
Chose Google Forms
I am consistent with what i have mentioned earlier, Google Forms offers flexibility and simplicity on its features, and it is easy to apply in many ways we needed it to be. if Google Forms could serve us this, using different tools for each process that eventually could covered …
Chose Google Forms
SurveyMonkey works well for serious surveys, but it would be too difficult and expensive to use it for every small event. QuestionPro Live Polls is also good, but it is primarily used during specific events, such as Zoom webinars, to collect questions from participants. Google …
Chose Google Forms
They are pretty similar, but Google Forms is better from a cost perspective. They are both simple to use and are great options for creating + sending out surveys.
Chose Google Forms
I haven't used that many other form applications before unless they were standalone applications like Microsoft Word. I used this program, and it was ok, but it requires a paid subscription, and someone renews it yearly. This can be too complicated for some users, such as older …
Chose Google Forms
Cognito forms are really great because of the high degree of customisation that can be done. You can seriously build some amazing workflows using them which we do use for more intricate projects
Chose Google Forms
I think that the Google version of forms is easier to use for both those making the forms and those filling them in than it's Microsoft equivalent. Google's products are more widely used and understood by the public, and they function at a higher level.
Chose Google Forms
JotForm is good too and gives theming & CSS priority. However, I don't think the theme is important in forms, we chose Google Forms because we needed simplicity.
Chose Google Forms
For strictly forms with data driven insights Google forms is the most efficient and hands down easiest choice to go with. It offers a ton of vast and robust features that helps with integrations and many more.
Chose Google Forms
Google Forms is easy to use and affordable. The biggest benefit, however, is that our organization already uses other Google products heavily. Because of this Google Forms was our top choice. Some smaller departments in our organization still use other solutions, such as …
Chose Google Forms
Google Forms is a much more basic tool for collecting feedback. It's better for small events or very basic responses. Survey Monkey is better for getting in-depth insights into data, including insights trends and a better presentation of the data in exportable graphs. But …
Chose Google Forms
I selected Google Forms because of its efficient and quick customer service. I had used other platforms earlier and had trouble connecting with their team for issues.
Chose Google Forms
Google Forms is great because it is free and easy to use. Formative has great features because it is able to give live feedback of responses and it has multiple question types but it is also expensive to subscribe to. Google Forms is very powerful because, in addition to the …
Chose Google Forms
I have been using Google Forms since it started in 2008. I have never explored other alternatives for creating surveys. I like the intuitive design and the visual output of data in charts and graphs. It's easy to share the survey with others. Google Forms embed seamlessly in …
Chose Google Forms
Personally, I never use other products to conduct surveys other than Google Forms, because I think Google Forms is very comfortable and easy to use.
Features
Cognito FormsGoogle Forms
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Cognito Forms
8.3
Ratings
4% above category average
Google Forms
6.7
Ratings
18% below category average
Survey templates8.50 Ratings7.70 Ratings
Themes7.00 Ratings6.20 Ratings
Custom logo/branding9.50 Ratings6.20 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Cognito Forms
8.7
Ratings
2% above category average
Google Forms
8.1
Ratings
5% below category average
Changes to live survey8.50 Ratings9.00 Ratings
Question design help8.50 Ratings7.40 Ratings
Multiple question types9.00 Ratings7.90 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Cognito Forms
9.5
Ratings
13% above category average
Google Forms
7.1
Ratings
16% below category average
Survey logic flexibility9.50 Ratings7.10 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Cognito Forms
9.5
Ratings
16% above category average
Google Forms
8.4
Ratings
3% above category average
Response tracking9.00 Ratings8.30 Ratings
Data export9.50 Ratings8.10 Ratings
Standard reports10.00 Ratings8.00 Ratings
Custom reports9.50 Ratings9.20 Ratings
Analytics9.50 Ratings8.50 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Cognito Forms
9.8
Ratings
13% above category average
Google Forms
8.0
Ratings
8% below category average
Access controls9.50 Ratings7.90 Ratings
Compliance10.00 Ratings8.00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Cognito Forms
9.3
Ratings
14% above category average
Google Forms
7.7
Ratings
5% below category average
Vendor-offered crowdsourcing9.50 Ratings7.90 Ratings
Respondent restrictions9.00 Ratings7.60 Ratings
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User Ratings
Cognito FormsGoogle Forms
Likelihood to Recommend
9.5
(0 ratings)
9.4
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(0 ratings)
Usability
8.5
(0 ratings)
8.7
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
9.0
(0 ratings)
Support Rating
8.5
(0 ratings)
9.0
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
Configurability
-
(0 ratings)
4.0
(0 ratings)
Ease of integration
-
(0 ratings)
7.0
(0 ratings)
Product Scalability
-
(0 ratings)
9.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Cognito FormsGoogle Forms
Likelihood to Recommend
It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
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Appropriate Scenarios
  • Data collection
  • Formative assessment
  • Survey/questionnaire
  • File uploads (Can be limited to particular sizes or file types).
Inappropriate Scenarios
  • Lessons where you need instant feedback to answers rather than waiting for the whole form to be completed.
  • File Uploads where not all of the users have Google accounts.
Read full review
Pros
  • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
  • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
  • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
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  • Capture of information from clients and/or consultants for real-time analysis.
  • Knowledge evaluation for our work team, the predefined templates allow the creation of tests and knowledge tests that are very didactic and easy to grade.
  • The acquired data is cleanly integrated with google spreadsheets allowing for fast and accurate analysis.
  • The form completion notifications are customizable and do their job well.
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Cons
  • We have families of forms with a mix of unique parts and common functionality. Cognito has no ability to copy a field or a section (set of fields) between forms. If you need to update the common functionality, you have to do it separately for each affected form.
  • It seems that the (large and impressive) functionality has outgrown the capabilities provided to manage sets of complex forms that exploit this functionality - such as copying and pasting between forms or being able to define a section in one place and have it appear in many forms (#include)
  • The documentation is incomplete - often have to discover how things work by trial and error
  • A spell checker for content would be nice!
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  • Edit view limits the questions as seen by viewers. The view function is nice to toggle between to see what the question will look like, but the edit view of some questions (like checkboxes) is confusing for the editor.
  • It would be wonderful to be able to assign responses to go to specific users. The user needs to go into the responses section and select the option to receive notifications, versus the owner of the form being able to do that.
  • Having a dependency feature for questions (in addition to sections) would be very helpful, so that if a question is answered a certain way, another question appears.
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Likelihood to Renew
No answers on this topic
Google Forms comes with the rest of the GSuite, so we don't need to renew our access to it specifically. It's nice to have it as an option if we need it, but it's really not professional enough for externally facing surveys at the company I work for now. However, nothing beats it for quick internal polls at a company that uses Google Workspace.
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Usability
We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
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Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
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Reliability and Availability
No answers on this topic
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
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Performance
No answers on this topic
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
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Support Rating
Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
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Google has a support team but it isn't the most helpful with Forms. I find most of my answers by searching online and watching tutorial videos. I would recommend utilizing online resources before contacting their live support team for help. Just make sure that they are recent videos or directions. Google is constantly updating their interfaces so it is easy for things to get out of date
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Implementation Rating
No answers on this topic
Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
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Alternatives Considered
I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
Read full review
Google Forms is easy to use and affordable. The biggest benefit, however, is that our organization already uses other Google products heavily. Because of this Google Forms was our top choice. Some smaller departments in our organization still use other solutions, such as SurveyMonkey, but as a whole it has been helpful to standardize on a single product.
Read full review
Scalability
No answers on this topic
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
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Return on Investment
  • We have used Cognito Forms in place of having to purchase a specific platform or software for Employee Engagement
  • We have used Cognito Forms for great surveys and found the reporting pretty good too
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  • Google Forms provides us a vehicle to gauge faculty and student response to our online courses and their features in real time so that we can keep our courses updated for students and faculty who facilitate them.
  • Since Google is free, provides storage space, and provides Shared Drives (at least in our institutional account), using Google Forms helps us manage our data. We support over 400 courses with thousands of sections so Google Forms helps us manage the data coming out of these courses, mostly student and faculty feedback about what is working and what is not.
  • We encourage our faculty to use Google Forms to survey their students for prior knowledge, for interest inventories, and the like. It's incredibly nimble and useful for collecting data quickly and presenting results in easy-to-understand charts and graphs.
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ScreenShots