Cognito Forms vs. Google Forms

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognito Forms
Score 8.5 out of 10
N/A
Cognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.
$19
per month 2 users
Google Forms
Score 8.3 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Pricing
Cognito FormsGoogle Forms
Editions & Modules
Free
$0
1 user
Pro
$19
per month 2 users
Team
$39
per month 5 users
Enterprise
$129
per month 20 users
No answers on this topic
Offerings
Pricing Offerings
Cognito FormsGoogle Forms
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Cognito FormsGoogle Forms
Considered Both Products
Cognito Forms

No answer on this topic

Google Forms
Chose Google Forms
Cognito Forms are really great because of the high degree of customisation that can be done. You can seriously build some amazing workflows using them which we do use for more intricate projects
Features
Cognito FormsGoogle Forms
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Cognito Forms
8.3
4 Ratings
4% above category average
Google Forms
6.5
116 Ratings
20% below category average
Survey templates8.54 Ratings7.9108 Ratings
Themes7.04 Ratings5.6106 Ratings
Custom logo/branding9.54 Ratings6.093 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Cognito Forms
8.7
4 Ratings
3% above category average
Google Forms
8.2
114 Ratings
3% below category average
Changes to live survey8.53 Ratings9.1108 Ratings
Question design help8.54 Ratings7.692 Ratings
Multiple question types9.04 Ratings7.8113 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Cognito Forms
9.5
4 Ratings
15% above category average
Google Forms
7.0
104 Ratings
16% below category average
Survey logic flexibility9.54 Ratings7.0104 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Cognito Forms
9.5
4 Ratings
17% above category average
Google Forms
8.4
115 Ratings
5% above category average
Response tracking9.03 Ratings8.2113 Ratings
Data export9.54 Ratings8.5109 Ratings
Standard reports10.04 Ratings7.8107 Ratings
Custom reports9.54 Ratings9.281 Ratings
Analytics9.54 Ratings8.288 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Cognito Forms
9.8
4 Ratings
13% above category average
Google Forms
8.2
109 Ratings
4% below category average
Access controls9.54 Ratings8.0106 Ratings
Compliance10.04 Ratings8.484 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Cognito Forms
9.3
3 Ratings
14% above category average
Google Forms
8.4
83 Ratings
4% above category average
Vendor-offered crowdsourcing9.53 Ratings9.037 Ratings
Respondent restrictions9.03 Ratings7.881 Ratings
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User Ratings
Cognito FormsGoogle Forms
Likelihood to Recommend
9.5
(6 ratings)
9.7
(116 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(3 ratings)
Usability
8.5
(5 ratings)
9.2
(56 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
8.5
(3 ratings)
8.0
(48 ratings)
Product Scalability
-
(0 ratings)
3.0
(1 ratings)
User Testimonials
Cognito FormsGoogle Forms
Likelihood to Recommend
Cognito Forms
It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
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Google
Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
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Pros
Cognito Forms
  • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
  • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
  • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
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Google
  • Live results: When a user completes the form the results are added instantly.
  • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
  • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
  • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
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Cons
Cognito Forms
  • It isnt the most user friendly if you have someone who isnt experienced
  • Learning curve is pretty high
  • Should be easier to customise the formatting
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Google
  • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
  • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
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Likelihood to Renew
Cognito Forms
No answers on this topic
Google
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
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Usability
Cognito Forms
We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
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Google
Overall, Google Forms is very easy to use, especially for those who are already familiar with other Google products. Typically, we don't have to provide any special training for employees or customers to use Google forms. It works well on desktops or mobile devices, and the standard format for forms is intuitive for end users as well.
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Reliability and Availability
Cognito Forms
No answers on this topic
Google
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
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Performance
Cognito Forms
No answers on this topic
Google
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
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Support Rating
Cognito Forms
Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
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Google
To tell the truth I have used Google Forms support very little because the help of the same tool solves most of the questions that arise in the management of this, and when we have needed support has provided timely solution, thanks to this we have excellent references from Google.
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Implementation Rating
Cognito Forms
No answers on this topic
Google
Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
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Alternatives Considered
Cognito Forms
I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
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Google
We use Google Forms now instead of Survey Monkey. The question types are fairly similar and both are easy to use but Google Forms is definitely a "lighter" survey tool than Survey Monkey. It fits our day-to-day needs as we don't do robust surveys requiring large amounts of analytics. It would work best to gather information where it can either be an easy answer or exported to Sheets to be further analyzed
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Scalability
Cognito Forms
No answers on this topic
Google
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
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Return on Investment
Cognito Forms
  • We've been able to get away from Word and pdf forms and build a functionality that is conditional on form content
  • The speed of getting a good-enough version up and running to meet an immediate business need is outstanding
  • The cost of improving a set of almost good-enough forms or propagating a change in business rules is depressing
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Google
  • High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite
  • Ability to create surveys on demand and quickly, saving time and energy
  • Easy to train others in using Google Forms so that there is not a bottleneck of knowledge
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ScreenShots