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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognito Forms

    Score8.3 out of 10
    N/ACognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.

    $19

    per month 2 users

    Usabilla (discontinued)

    Score5.6 out of 10
    N/AUsabilla was a web and app survey tool, developed by the Amsterdam company of the same name, and acquired by SurveyMonkey in March of 2019. The product is no longer available.

    $49

    per month

    Pricing
    Cognito FormsUsabilla (discontinued)
    Editions & Modules
    Free
    $0
    1 user
    Pro
    $19
    per month 2 users
    Team
    $39
    per month 5 users
    Enterprise
    $129
    per month 20 users
    No answers on this topic
    Offerings
    Pricing Offerings
    Cognito FormsUsabilla (discontinued)
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Cognito FormsUsabilla (discontinued)
    Considered Both Products
    Cognito Forms
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    Cognito FormsUsabilla (discontinued)
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Cognito Forms and Usabilla (discontinued)
    Feature
    Cognito Forms
    8.3
    4 Ratings
    3% above category average
    Usabilla (discontinued)
    8.0
    4 Ratings
    1% below category average
    Survey templates8.54 Ratings10.03 Ratings
    Themes7.04 Ratings6.04 Ratings
    Custom logo/branding9.54 Ratings7.94 Ratings
    Survey Content
    Comparison of Survey Content features of Cognito Forms and Usabilla (discontinued)
    Feature
    Cognito Forms
    8.7
    4 Ratings
    2% above category average
    Usabilla (discontinued)
    8.6
    4 Ratings
    1% above category average
    Changes to live survey8.53 Ratings7.94 Ratings
    Question design help8.54 Ratings10.03 Ratings
    Multiple question types9.04 Ratings7.94 Ratings
    Survey Logic
    Comparison of Survey Logic features of Cognito Forms and Usabilla (discontinued)
    Feature
    Cognito Forms
    9.5
    4 Ratings
    13% above category average
    Usabilla (discontinued)
    6.9
    4 Ratings
    19% below category average
    Survey logic flexibility9.54 Ratings6.94 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Cognito Forms and Usabilla (discontinued)
    Feature
    Cognito Forms
    9.5
    4 Ratings
    16% above category average
    Usabilla (discontinued)
    5.8
    4 Ratings
    33% below category average
    Response tracking9.03 Ratings7.03 Ratings
    Data export9.54 Ratings5.54 Ratings
    Standard reports10.04 Ratings5.54 Ratings
    Custom reports9.54 Ratings5.52 Ratings
    Analytics9.54 Ratings5.54 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Cognito Forms and Usabilla (discontinued)
    Feature
    Cognito Forms
    9.8
    4 Ratings
    13% above category average
    Usabilla (discontinued)
    7.4
    4 Ratings
    16% below category average
    Access controls9.54 Ratings7.44 Ratings
    Compliance10.04 Ratings7.44 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Cognito Forms and Usabilla (discontinued)
    Feature
    Cognito Forms
    9.3
    3 Ratings
    14% above category average
    Usabilla (discontinued)
    8.4
    2 Ratings
    4% above category average
    Vendor-offered crowdsourcing9.53 Ratings10.01 Ratings
    Respondent restrictions9.03 Ratings6.92 Ratings
    Best Alternatives
    Cognito FormsUsabilla (discontinued)
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    QuestionPro
    Score9.2 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Cognito FormsUsabilla (discontinued)
    Likelihood to Recommend
    9.5
    (6 ratings)
    2.1
    (5 ratings)
    Usability
    8.5
    (5 ratings)
    2.1
    (3 ratings)
    Support Rating
    8.5
    (3 ratings)
    1.9
    (4 ratings)
    User Testimonials
    Cognito FormsUsabilla (discontinued)
    Likelihood to Recommend
    Cognito Forms
    It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
    Read full review
    Discontinued Products
    If we could select 0/10 we would... We would not recommend anyone using this product as it excludes a very important user group, disabled users. If you use this product you will be failing ADA and WCAG 2.1 (EU Directive for public sector websites and mobile apps). In my opinion, you will be vulnerable to lawsuits.
    Read full review
    Pros
    Cognito Forms
    • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
    • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
    • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
    Incentivized
    Read full review
    Discontinued Products
    • Continuous feedback such as CSAT or NPS score.
    • Monitors feedback trends on recurring surveys through analytics dashboard.
    • In context, in the moment data rather than during a follow up survey.
    Incentivized
    Read full review
    Cons
    Cognito Forms
    • It isnt the most user friendly if you have someone who isnt experienced
    • Learning curve is pretty high
    • Should be easier to customise the formatting
    Incentivized
    Read full review
    Discontinued Products
    • Styling and positioning of the 'Feedback' button could be improved with more options provided. Right now it seems very basic.
    • Triggered surveys and popups would also benefit for more styling and control over how the survey is presented to users. Sometimes it can be hard to match your brand to the out-of-box options available. I've seen more flexible versions of this in other providers.
    • Notifications of negative feedback (delivered via email) could be improved. We like to try and take immediate action and the notifications haven't always made this possible. I'd also like to see more notification options added to triggered campaigns and surveys.
    Incentivized
    Read full review
    Usability
    Cognito Forms
    We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
    Incentivized
    Read full review
    Discontinued Products
    The interface to configure the questionary is quite easy to use. It helps to give autonomy to marketing teams. Once the initial setup is made (integrating a basic javascript code on your website), you can easily deploy any questionary on any page of your website. Usabilla is a very flexible tool overall.
    Incentivized
    Read full review
    Support Rating
    Cognito Forms
    Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
    Incentivized
    Read full review
    Discontinued Products
    If we could select 0/10 we would... If Usabilla were to fix their accessibility issues we would consider keeping our subscription to them, but as it stands this does not seem possible as Usabilla does not seem interested in making the platform accessible.
    Read full review
    Alternatives Considered
    Cognito Forms
    I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
    Incentivized
    Read full review
    Discontinued Products
    I have Hotjar, Sprig, and Usabilla in my workplace. Usabilla unfortunately has the most limited feature set of the 3 options. The difficulty of administering a Usabilla survey on mobile is a big blocker for my projects. Sprig and Hotjar both allow mobile and allow video recordings (either of a user's screen or a user's webcam for impromptu interviews).
    Incentivized
    Read full review
    Return on Investment
    Cognito Forms
    • We've been able to get away from Word and pdf forms and build a functionality that is conditional on form content
    • The speed of getting a good-enough version up and running to meet an immediate business need is outstanding
    • The cost of improving a set of almost good-enough forms or propagating a change in business rules is depressing
    Read full review
    Discontinued Products
    • Positive - gave us more insight into our user's journey post purchase.
    • Positive - let us know what problems our users were having with our account portal through moment of truth surveys.
    • Positive - gave us numbers to show to leadership that quantified the digital customer experience.
    Incentivized
    Read full review
    ScreenShots