Cognito Forms vs. Usabilla

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognito Forms
Score 8.7 out of 10
N/A
Cognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.N/A
Usabilla
Score 4.5 out of 10
N/A
N/A
$49
per month
Pricing
Cognito FormsUsabilla
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Cognito FormsUsabilla
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Cognito FormsUsabilla
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Cognito Forms
8.0
2 Ratings
4% above category average
Usabilla
8.0
4 Ratings
4% above category average
Survey templates8.02 Ratings10.03 Ratings
Themes7.02 Ratings6.04 Ratings
Custom logo/branding9.02 Ratings7.94 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Cognito Forms
9.7
2 Ratings
13% above category average
Usabilla
8.6
4 Ratings
1% above category average
Changes to live survey9.01 Ratings7.94 Ratings
Question design help10.02 Ratings10.03 Ratings
Multiple question types10.02 Ratings7.94 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Cognito Forms
10.0
2 Ratings
20% above category average
Usabilla
6.9
4 Ratings
17% below category average
Survey logic flexibility10.02 Ratings6.94 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Cognito Forms
8.8
2 Ratings
8% above category average
Usabilla
5.8
4 Ratings
33% below category average
Response tracking9.01 Ratings7.03 Ratings
Data export9.02 Ratings5.54 Ratings
Standard reports8.02 Ratings5.54 Ratings
Custom reports9.02 Ratings5.52 Ratings
Analytics9.02 Ratings5.54 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Cognito Forms
9.0
2 Ratings
8% above category average
Usabilla
7.4
4 Ratings
11% below category average
Access controls8.02 Ratings7.44 Ratings
Compliance10.02 Ratings7.44 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Cognito Forms
9.0
1 Ratings
11% above category average
Usabilla
8.4
2 Ratings
4% above category average
Vendor-offered crowdsourcing9.01 Ratings10.01 Ratings
Respondent restrictions9.01 Ratings6.92 Ratings
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User Ratings
Cognito FormsUsabilla
Likelihood to Recommend
8.5
(4 ratings)
3.4
(5 ratings)
Usability
7.8
(3 ratings)
3.4
(3 ratings)
Support Rating
8.5
(3 ratings)
2.9
(4 ratings)
User Testimonials
Cognito FormsUsabilla
Likelihood to Recommend
Cognito Forms
It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
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Usabilla
If we could select 0/10 we would... We would not recommend anyone using this product as it excludes a very important user group, disabled users. If you use this product you will be failing ADA and WCAG 2.1 (EU Directive for public sector websites and mobile apps). In my opinion, you will be vulnerable to lawsuits.
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Pros
Cognito Forms
  • Cost effective.
  • Easy to use.
  • Safe.
  • Automates data collection.
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Usabilla
  • Continuous feedback such as CSAT or NPS score.
  • Monitors feedback trends on recurring surveys through analytics dashboard.
  • In context, in the moment data rather than during a follow up survey.
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Cons
Cognito Forms
  • I am happy with Cognito Forms. I have not found any issues.
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Usabilla
  • Styling and positioning of the 'Feedback' button could be improved with more options provided. Right now it seems very basic.
  • Triggered surveys and popups would also benefit for more styling and control over how the survey is presented to users. Sometimes it can be hard to match your brand to the out-of-box options available. I've seen more flexible versions of this in other providers.
  • Notifications of negative feedback (delivered via email) could be improved. We like to try and take immediate action and the notifications haven't always made this possible. I'd also like to see more notification options added to triggered campaigns and surveys.
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Usability
Cognito Forms
Non calculated fields are easy to use. Calculations can be a nightmare to get working due to complex and unintuitive syntax, as a non-programmer
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Usabilla
The interface to configure the questionary is quite easy to use. It helps to give autonomy to marketing teams. Once the initial setup is made (integrating a basic javascript code on your website), you can easily deploy any questionary on any page of your website. Usabilla is a very flexible tool overall.
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Support Rating
Cognito Forms
quick and knowledgable
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Usabilla
If we could select 0/10 we would... If Usabilla were to fix their accessibility issues we would consider keeping our subscription to them, but as it stands this does not seem possible as Usabilla does not seem interested in making the platform accessible.
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Alternatives Considered
Cognito Forms
I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
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Usabilla
I have Hotjar, Sprig, and Usabilla in my workplace. Usabilla unfortunately has the most limited feature set of the 3 options. The difficulty of administering a Usabilla survey on mobile is a big blocker for my projects. Sprig and Hotjar both allow mobile and allow video recordings (either of a user's screen or a user's webcam for impromptu interviews).
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Return on Investment
Cognito Forms
  • Safe us a lot of time doing client onboarding.
  • Use it for data collection for business plan info collection.
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Usabilla
  • Positive - gave us more insight into our user's journey post purchase.
  • Positive - let us know what problems our users were having with our account portal through moment of truth surveys.
  • Positive - gave us numbers to show to leadership that quantified the digital customer experience.
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ScreenShots