Likelihood to Recommend It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
Read full review If we could select 0/10 we would... We would not recommend anyone using this product as it excludes a very important user group, disabled users. If you use this product you will be failing ADA and WCAG 2.1 (EU Directive for public sector websites and mobile apps). In my opinion, you will be vulnerable to lawsuits.
Read full review Pros Cost effective. Easy to use. Safe. Automates data collection. Read full review Continuous feedback such as CSAT or NPS score. Monitors feedback trends on recurring surveys through analytics dashboard. In context, in the moment data rather than during a follow up survey. Read full review Cons I am happy with Cognito Forms. I have not found any issues. Read full review Styling and positioning of the 'Feedback' button could be improved with more options provided. Right now it seems very basic. Triggered surveys and popups would also benefit for more styling and control over how the survey is presented to users. Sometimes it can be hard to match your brand to the out-of-box options available. I've seen more flexible versions of this in other providers. Notifications of negative feedback (delivered via email) could be improved. We like to try and take immediate action and the notifications haven't always made this possible. I'd also like to see more notification options added to triggered campaigns and surveys. Read full review Usability Non calculated fields are easy to use. Calculations can be a nightmare to get working due to complex and unintuitive syntax, as a non-programmer
Read full review The interface to configure the questionary is quite easy to use. It helps to give autonomy to marketing teams. Once the initial setup is made (integrating a basic javascript code on your website), you can easily deploy any questionary on any page of your website. Usabilla is a very flexible tool overall.
Read full review Support Rating quick and knowledgable
Read full review If we could select 0/10 we would... If Usabilla were to fix their accessibility issues we would consider keeping our subscription to them, but as it stands this does not seem possible as Usabilla does not seem interested in making the platform accessible.
Read full review Alternatives Considered I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
Read full review I have
Hotjar ,
Sprig , and Usabilla in my workplace. Usabilla unfortunately has the most limited feature set of the 3 options. The difficulty of administering a Usabilla survey on mobile is a big blocker for my projects.
Sprig and
Hotjar both allow mobile and allow video recordings (either of a user's screen or a user's webcam for impromptu interviews).
Read full review Return on Investment Safe us a lot of time doing client onboarding. Use it for data collection for business plan info collection. Read full review Positive - gave us more insight into our user's journey post purchase. Positive - let us know what problems our users were having with our account portal through moment of truth surveys. Positive - gave us numbers to show to leadership that quantified the digital customer experience. Read full review ScreenShots