Cognito Forms vs. Usabilla (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognito Forms
Score 8.5 out of 10
N/A
Cognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.
$19
per month 2 users
Usabilla (discontinued)
Score 5.6 out of 10
N/A
Usabilla was a web and app survey tool, developed by the Amsterdam company of the same name, and acquired by SurveyMonkey in March of 2019. The product is no longer available.
$49
per month
Pricing
Cognito FormsUsabilla (discontinued)
Editions & Modules
Free
$0
1 user
Pro
$19
per month 2 users
Team
$39
per month 5 users
Enterprise
$129
per month 20 users
No answers on this topic
Offerings
Pricing Offerings
Cognito FormsUsabilla (discontinued)
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Cognito FormsUsabilla (discontinued)
Features
Cognito FormsUsabilla (discontinued)
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Cognito Forms
8.3
4 Ratings
4% above category average
Usabilla (discontinued)
8.0
4 Ratings
1% above category average
Survey templates8.54 Ratings10.03 Ratings
Themes7.04 Ratings6.04 Ratings
Custom logo/branding9.54 Ratings7.94 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Cognito Forms
8.7
4 Ratings
3% above category average
Usabilla (discontinued)
8.6
4 Ratings
2% above category average
Changes to live survey8.53 Ratings7.94 Ratings
Question design help8.54 Ratings10.03 Ratings
Multiple question types9.04 Ratings7.94 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Cognito Forms
9.5
4 Ratings
15% above category average
Usabilla (discontinued)
6.9
4 Ratings
17% below category average
Survey logic flexibility9.54 Ratings6.94 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Cognito Forms
9.5
4 Ratings
17% above category average
Usabilla (discontinued)
5.8
4 Ratings
32% below category average
Response tracking9.03 Ratings7.03 Ratings
Data export9.54 Ratings5.54 Ratings
Standard reports10.04 Ratings5.54 Ratings
Custom reports9.54 Ratings5.52 Ratings
Analytics9.54 Ratings5.54 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Cognito Forms
9.8
4 Ratings
13% above category average
Usabilla (discontinued)
7.4
4 Ratings
15% below category average
Access controls9.54 Ratings7.44 Ratings
Compliance10.04 Ratings7.44 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Cognito Forms
9.3
3 Ratings
14% above category average
Usabilla (discontinued)
8.4
2 Ratings
4% above category average
Vendor-offered crowdsourcing9.53 Ratings10.01 Ratings
Respondent restrictions9.03 Ratings6.92 Ratings
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Cognito FormsUsabilla (discontinued)
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Score 9.5 out of 10
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Score 9.5 out of 10
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Score 9.4 out of 10
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User Ratings
Cognito FormsUsabilla (discontinued)
Likelihood to Recommend
9.5
(6 ratings)
2.1
(5 ratings)
Usability
8.5
(5 ratings)
2.1
(3 ratings)
Support Rating
8.5
(3 ratings)
1.9
(4 ratings)
User Testimonials
Cognito FormsUsabilla (discontinued)
Likelihood to Recommend
Cognito Forms
It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
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Discontinued Products
If we could select 0/10 we would... We would not recommend anyone using this product as it excludes a very important user group, disabled users. If you use this product you will be failing ADA and WCAG 2.1 (EU Directive for public sector websites and mobile apps). In my opinion, you will be vulnerable to lawsuits.
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Pros
Cognito Forms
  • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
  • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
  • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
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Discontinued Products
  • Continuous feedback such as CSAT or NPS score.
  • Monitors feedback trends on recurring surveys through analytics dashboard.
  • In context, in the moment data rather than during a follow up survey.
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Cons
Cognito Forms
  • It isnt the most user friendly if you have someone who isnt experienced
  • Learning curve is pretty high
  • Should be easier to customise the formatting
Read full review
Discontinued Products
  • Styling and positioning of the 'Feedback' button could be improved with more options provided. Right now it seems very basic.
  • Triggered surveys and popups would also benefit for more styling and control over how the survey is presented to users. Sometimes it can be hard to match your brand to the out-of-box options available. I've seen more flexible versions of this in other providers.
  • Notifications of negative feedback (delivered via email) could be improved. We like to try and take immediate action and the notifications haven't always made this possible. I'd also like to see more notification options added to triggered campaigns and surveys.
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Usability
Cognito Forms
We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
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Discontinued Products
The interface to configure the questionary is quite easy to use. It helps to give autonomy to marketing teams. Once the initial setup is made (integrating a basic javascript code on your website), you can easily deploy any questionary on any page of your website. Usabilla is a very flexible tool overall.
Read full review
Support Rating
Cognito Forms
Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
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Discontinued Products
If we could select 0/10 we would... If Usabilla were to fix their accessibility issues we would consider keeping our subscription to them, but as it stands this does not seem possible as Usabilla does not seem interested in making the platform accessible.
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Alternatives Considered
Cognito Forms
I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
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Discontinued Products
I have Hotjar, Sprig, and Usabilla in my workplace. Usabilla unfortunately has the most limited feature set of the 3 options. The difficulty of administering a Usabilla survey on mobile is a big blocker for my projects. Sprig and Hotjar both allow mobile and allow video recordings (either of a user's screen or a user's webcam for impromptu interviews).
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Return on Investment
Cognito Forms
  • We've been able to get away from Word and pdf forms and build a functionality that is conditional on form content
  • The speed of getting a good-enough version up and running to meet an immediate business need is outstanding
  • The cost of improving a set of almost good-enough forms or propagating a change in business rules is depressing
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Discontinued Products
  • Positive - gave us more insight into our user's journey post purchase.
  • Positive - let us know what problems our users were having with our account portal through moment of truth surveys.
  • Positive - gave us numbers to show to leadership that quantified the digital customer experience.
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ScreenShots