Coinbase vs. Carta

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Coinbase
Score 7.5 out of 10
N/A
Coinbase is a digital currency exchange (Coinbase Pro) and crypto-oriented software solution suite for businesses, including hosted checkout pages, payment buttons, invoicing, and multiple ecommerce integrations (Coinbase Commerce), a turnkey solution for brokerages, exchanges, and fintechs enabling them to offer customers crypto (Coinbase Prime), crypto asset custody (Coinbase Custody), and a wallet to self-store crypto (Coinbase Wallet).
$0.20
taker fee
Carta
Score 9.2 out of 10
N/A
Carta is an equity management platform that helps private companies manage their cap tables and issue securities electronically. Carta's tools help companies with valuations, tax filings, and equity compliance. Most recently, Carta launched Total Comp—a compensation management suite that offers benchmarking, leveling, scorecards, total rewards statements, and other tools used to forecast, hire, and retain…N/A
Pricing
CoinbaseCarta
Editions & Modules
$100K-$1M
$0.20
taker fee
$10-50K
$0.35
taker fee
<$10K
$0.50
taker fee
No answers on this topic
Offerings
Pricing Offerings
CoinbaseCarta
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CoinbaseCarta
User Ratings
CoinbaseCarta
Likelihood to Recommend
8.4
(28 ratings)
9.5
(10 ratings)
Usability
9.0
(1 ratings)
9.5
(2 ratings)
Support Rating
6.4
(2 ratings)
9.6
(2 ratings)
User Testimonials
CoinbaseCarta
Likelihood to Recommend
Coinbase
I think Coinbase is extremely suitable for people who are just starting to get into crypto-related activities. Based on how easy it is to use along with the brand recognition I think it offers beginners a better sense of security. Just like all trading platforms, it is extremely easy to get carried away as you only have to confirm your purchase twice and it goes through. It would not be very suitable for those who have little self-control.
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Carta
Carta is perfect for any sized organization when shares and stock options are in the picture for new/seasoned employees alike. If a company does not provide these benefits to employees, it may not be the best fit for them unless there are other value-adds the tool can provide in other areas.
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Pros
Coinbase
  • Coinbase has a really nice looking design which offers for a better user experience.
  • Coinbase is extremely easy to use.
  • Coinbase does a great job delivering company news/changes to its users.
  • Coinbase offers frequent updates which makes you feel more secure using their services.
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Carta
  • Expense Reporting - GAAP compliant and easy to manage, a report is run monthly and provides all the details needed to book the expense.
  • Equity Manageent - All stock certificates for our investors are held in Carta making Equity easy to manage.
  • Stock Option Issuance - Options are issued in Carta and the entire option life cycle from issuance, approval, and exercising is handled in Carta.
  • User Interface is very easy to follow.
  • Support is very responsive and helpful.
  • Numerous education articles available to all users.
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Cons
Coinbase
  • Just like other apps(venmo, cashapp, PayPal) it keeps all your trade portfolio under coin based. Not transferable
  • Even though, they give you a starting balance of $10. They do wants you to put at least $10 of your money
  • The training video are simple. Learn about US dollar coin, USD, and bitcoin. But it doesn't teach you how to be a savvy trader. That will take additional education
  • You can't add small cryptocurrency like BAR to your portfolio. It certain amount to trade with.
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Carta
  • Still some issues with the auto-generated Excel file for stock calculations that required correction by technical support.
  • Could offer integration into accounting platforms or HR/payroll platforms to further cut down on manual input.
  • It should allow for custom user creation to allow for varying levels of access based on role in the company; currently, all security roles in the platform are out of the box without any modification allowed.
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Usability
Coinbase
Great UI, Great tools for education learning with freebies, eqsy onboard, site and app are pretty good. Good API documentation. The opposite is high fees and slow support when needed. Overall it is good for its simple use and balance between beginners and professional traders making it a great choice and this is why it is one of the most famous site out there.
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Carta
Because it is simple to use, I have never experienced any issues or bugs while using it and I have not heard anyone else having issues with it either. It simply works.
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Support Rating
Coinbase
I haven't needed to contact support for Coinbase yet—it's probably because it is super easy to use and very intuitive. If I were to use the support, it would probably be better than these other companies because most of the other ones come from foreign markets or aren't as big as Coinbase.
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Carta
Every time I have sent a message to Carta's support team, they've responded within 2 business days. The support team is very helpful and always has answered my questions competently and professionally. Many of my questions have also been answered through their extensive support articles. Carta makes available a lot of information that has helped reduce te administrative work of answering questions for our employees as they are able to get most of the information they need through Carta's website.
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Alternatives Considered
Coinbase
Coinbase is just better overall, with access to investments that can be traded for USD. As well as the crypto that can gain interest, Coinbase is amazing at educating the user along with providing real-time data, that allows the user to make the best decision they can when making this kind of risky investment. Coinbase takes the risk out of Crypto.
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Carta
I was not personally involved in choosing Carta over any other platforms. However, I can say I'm very happy with Carta. Carta allows for a central place to manage stock options from multiple companies and is extremely user-friendly and intuitive. With Carta being a market leader, it's nice to find new employers already using it as well.
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Return on Investment
Coinbase
  • It's saved time from figuring out how to buy and sell cryptocurrencies
  • It makes monitoring market prices and fluctuations in the value of crypto holdings very easy and simple. Which also saves time.
  • We don't do as high of volume so the lower transaction costs even though there is a slight premium saves us a lot of money in contrast to many of the exchanges that can charge 4-5+% transaction costs.
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Carta
  • If a company's cap table is wrong that is legally considered fraud ( yes, a capital F fraud ), as in there could be criminal repercussions, and almost assuredly whatever transaction that requires it to be accurate will be canceled.
  • Compliance is a major factor when it comes to having a stock option plan. Carta is the best I've seen at keeping a company in compliance.
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ScreenShots

Carta Screenshots

Screenshot of the company dashboard that provides a comprehensive view of tasks and recommended next steps.Screenshot of a company's detailed cap table breakdown by share class, providing vital insights into authorized shares, ownership percentages, dilution effects, and funds raised, accessible at a glance.Screenshot of the equity awards management interface featuring visibility into options holders, exercise prices, vesting schedules, and remaining allocation from an equity plan.Screenshot of the shareholder information and certificate interface where edits are incorporated into the cap table automatically.Screenshot of Carta's interface to create, track, and receive funding.