Commanders Act TagCommander vs. ObservePoint

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
TagCommander
Score 9.0 out of 10
N/A
TagCommander, from European company Commanders Act, is a tag management product designed to handle website tags - and also SDKs in a single SDK container - through a management interface without the need for technical expertise. The company has partnerships with WebTrends, Criteo, and over 200 tag solutions worldwide.N/A
ObservePoint
Score 8.9 out of 10
N/A
ObservePoint is a web analytics tagging audit tool.
$158
per month
Pricing
Commanders Act TagCommanderObservePoint
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
TagCommanderObservePoint
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Commanders Act TagCommanderObservePoint
Security
Comparison of Security features of Product A and Product B
Commanders Act TagCommander
7.0
1 Ratings
20% below category average
ObservePoint
-
Ratings
Role-based user permissions7.01 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Commanders Act TagCommander
7.0
1 Ratings
14% below category average
ObservePoint
-
Ratings
Tag library9.01 Ratings00 Ratings
Tag variable mapping7.01 Ratings00 Ratings
Ease of writing custom tags8.01 Ratings00 Ratings
Rules-driven tag execution8.01 Ratings00 Ratings
Tag performance monitoring3.01 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Commanders Act TagCommander
6.0
1 Ratings
32% below category average
ObservePoint
-
Ratings
Event tracking4.01 Ratings00 Ratings
Universal data layer8.01 Ratings00 Ratings
Automated error checking6.01 Ratings00 Ratings
Best Alternatives
Commanders Act TagCommanderObservePoint
Small Businesses
Google Tag Manager
Google Tag Manager
Score 8.8 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.9 out of 10
Siteimprove
Siteimprove
Score 8.3 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.9 out of 10
Contentsquare
Contentsquare
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Commanders Act TagCommanderObservePoint
Likelihood to Recommend
7.0
(1 ratings)
8.9
(9 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(1 ratings)
Usability
-
(0 ratings)
9.1
(1 ratings)
Availability
-
(0 ratings)
9.1
(2 ratings)
Performance
-
(0 ratings)
7.3
(2 ratings)
Support Rating
-
(0 ratings)
10.0
(4 ratings)
In-Person Training
-
(0 ratings)
9.1
(1 ratings)
Online Training
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(2 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Commanders Act TagCommanderObservePoint
Likelihood to Recommend
Tag Commander
If you need a single place where you can handle all the third party pixels, this is a well-suited platform. As well as if you want to keep the deployment independent from all other (and more complex) deployments driven by IT. If you need a pixel to be fired not just when the page loads, but based on user actions, you should use the events and that's pretty complex to handle.
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ObservePoint
ObservePoint is a great tool for automating page testing and standardizing campaigns to observe accurate customer insights. You can identify customer mapping journey. They also help in data protection and insights which are very important and essential these days. They should work more on easy interface designs. Overall, it is the best.
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Pros
Tag Commander
  • Creating new pixels is very easy, as well as organizing all of them, handling prioritization between different partners' pixels.
  • Defining the perimeters and constraints where the pixels need to be fired is a breeze.
  • Deploying the container and keeping track of all the modification is very well done.
  • The configuration of the deduplication rule is pretty flexible.
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ObservePoint
  • The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
  • All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
  • The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
  • Standard reporting within the UI is robust and easy to consume.
Read full review
Cons
Tag Commander
  • Reports. Tag Commander lacks in term of reports of what's happening. There is an additional module called Attribution Management System that gives you a lot of insights, but more basic reports to understand what has been fired will be useful.
  • Support. Tag Commander support is very low responsive. It took several days to have the first feedback and generally, it takes a lot of emails to get what you need.
  • Deduplication engine flexibility. The engine is there and it works pretty well, until you have a slightly different need. In that case you need to implement something custom in terms of implementation, reports, etc. A more flexible approach would be useful.
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ObservePoint
  • Page details, although interesting, are not very useful as the data is too granular and not possible to integrate with other analytics data for insights.
  • Some of the custom tagging may be a little complicated, so sometimes we need an engineer or an ObservePoint tech to help us out.
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Likelihood to Renew
Tag Commander
No answers on this topic
ObservePoint
ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
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Usability
Tag Commander
No answers on this topic
ObservePoint
It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
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Reliability and Availability
Tag Commander
No answers on this topic
ObservePoint
I've only experienced one system availability issue in the 3 years we've been using it.
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Performance
Tag Commander
No answers on this topic
ObservePoint
Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
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Support Rating
Tag Commander
No answers on this topic
ObservePoint
Support is very strong indeed and has been consistent over the last 4 years. They are also friendly and tag nerds like me!
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In-Person Training
Tag Commander
No answers on this topic
ObservePoint
Instructor was knowledgeable and delivered the content well.
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Online Training
Tag Commander
No answers on this topic
ObservePoint
It's easy to find the information you need when you need it and it is easy to consume.
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Implementation Rating
Tag Commander
No answers on this topic
ObservePoint
Start with small audits until you have determined what you might want to filter out.
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Alternatives Considered
Tag Commander
No answers on this topic
ObservePoint
I have not used any other product other than ObservePoint for my requirements. there are a number of features for which it has proved helpful. Technology Governance ensures our data collection tools and processes are executing as planned, so our organization can make better decisions based on better data and so on
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Scalability
Tag Commander
No answers on this topic
ObservePoint
I have not reached an unreasonable product limitation as of yet.
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Return on Investment
Tag Commander
  • It let us deploy new pixels/fixes to pixels independently from the IT deployment process.
  • It let us easily turn on/off and sort the pixel execution based on partners' priority, assuring better data tracking for more important partners.
  • It provides out of the box pixel implementation for tons of partners, but really often we need to rewrite the pixel from scratch as they're not up to date.
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ObservePoint
  • ObservePoint has helped us quickly (within minutes) catch when a process or pathing on the website breaks, which allows us to fix it quickly. Whether technical/dev or analytics issues, without ObservePoint, they could have been undetected for weeks.
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