ObservePoint is a business critical solution for identifying actionable insight with web site tagging.
Updated July 18, 2014

ObservePoint is a business critical solution for identifying actionable insight with web site tagging.

Wayne Denman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with ObservePoint

This is a partnered solution that we use to produce our Data Quality Assessment (powered by ObservePoint) Service Offering. We use ObservePoint to audit our customers' web sites then output the audit to a text file that we analyze to generate a Tag Audit Assessment document/deliverable.
  • The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
  • All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
  • The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
  • Standard reporting within the UI is robust and easy to consume.
  • I would like to see more of the administrative aspects of the UI to allow for sortable lists such as the list of Users and Properties.
  • Auditing highly secure site content can be problematic depending on the method of authentication.
  • ObservePoint coupled with our Data Quality Assessment service offering is absolutely critical to the success of our customers.
  • Being able to quickly find and resolve actionable insight due to tagging inconsistencies is a critical business requirement for any type of web site.
  • Ensuring that the tagging has been implemented correctly ensures integrity and builds confidence in our Webtrends Reporting Solutions.
I remember evaluating two other products but that was so long ago I don't remember what they were.
ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
ObservePoint is an exceptional resource for auditing web sites, public content, and secure customer journeys.

Using ObservePoint

70 - Professional Services engineers, Technical Support Engineers, Technical Account Managers, Sales Engineers
2 - Technical resources capable of interpreting/understanding the web site tagging strategy and technology. Business stakeholders that have a comprehensive understanding of the reporting technology that is dependent upon the tagging integrity.
  • Identifying tagging inconsistencies that have a negative impact on reporting accuracy
  • Identifying data leakage whereby tagging from a short-term vendor engagement like an ad vendor is not removed at the end of an engagement
  • Data inflation from improper tag implementation
  • Monitoring and capturing tagging changes using the Simulations feature
  • Being able to manually audit purchase conversion funnel tagging
  • Looking forward to being able to audit Mobile Applications

Evaluating ObservePoint and Competitors

Yes - I don't remember what the other vendors were; its been so long ago.
  • Product Features
  • Product Usability
We needed a solution that didn't require a web site developer skill-set to use that could generate a data output that we could then use to assess the quality of the tagging implementation.
If I could go back in time with the information I have today I would have started with ObservePoint and saved all the wasted time and resources trying to work with other solutions.

ObservePoint Implementation

Start with small audits until you have determined what you might want to filter out.
Change management was minimal
  • Learning to use the manual audit Firefox plugin

ObservePoint Training

  • Online training
  • In-person training
  • Self-taught
Instructor was knowledgeable and delivered the content well.
It's easy to find the information you need when you need it and it is easy to consume.
Self learning takes a bit more time but it can be done. I recommend getting product training either remotely or on-site as a best practice.

Configuring ObservePoint

Product configurability is robust and intuitive.
Start out with small audits to test the results of the different features and filtering.
No - there is no facility to customize the interface
No - the product does not support adding custom code
It is possible to create some template type filtering for commonly used advanced reporting.

ObservePoint Support

Support is responsive, empathetic, professional, and knowledgeable.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
Yes - Defects are commonly resolved in production in fairly short order.
We identified a defect that was business critical for us and ObservePoint engaged their engineers then developed, QA'd and deployed a fix to production on the same day.

Using ObservePoint

It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • Setting up the audits
  • Gaining actionable insight from built in reporting
  • Exporting data as a tab delimited text file so I could import the data into a spreadsheet with predefined macro's to assess the data for quick actionable insight.
  • I didn't find anything particularly difficult or cumbersome when using ObservePoint

ObservePoint Reliability

I have not reached an unreasonable product limitation as of yet.
I've only experienced one system availability issue in the 3 years we've been using it.
Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.

Integrating ObservePoint

The export features within ObservePoint are robust.
  • Microsoft Excel
We export the raw data using the Full Vendor Export feature then import the data into an Excel Application to analyze the data and produce a comprehensive data visualization.
  • File import/export
Start small with high value features then build on that. Regularly query all stakeholders to identify new features to add/grow the integrated solution.

Relationship with ObservePoint

The vendor is transparent and well experienced in managing a mature professional business relationship.
I've seen no decrease in transparency or in how much ObservePoint resources value us as a partner and customer since the initial engagement.
Price, feature additions
All of our needs and requirements were and still are being met and or exceeded.

Upgrading ObservePoint

Yes - There was a small availability impact but it was trivial and we were notified to expect it well in advance of the event.
  • New and improved infrastructure globally that has significantly improved UI and Audit performance.
  • Improved look and feel of the report export emails.
  • Ability to audit mobile applications.
  • Ability to audit multi-track events
  • Enhanced automated secure site authentication
  • Upgraded browser plug-in necessary for manual auditing of secure site content and ecommerce conversion events