Common Room vs. Gainsight Customer Communities

For the price, I think Common Room does an okay job of ABM tracking and account identification. Similar software is 2x the price. So it can be a great place to start and figure out your needs before diving into something more complicated

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A great scenario that we use the community for is product adoption. That's one of the things we use it for. So sending our new customers as part of their onboarding flow to the community to learn from others and see the resources that are available and know that there's a place for them to ask questions and get their questions answered. That's probably one of our primary use cases and scenarios that it works straight in. I can't really think of something that it wouldn't work good for. That's a tough one to think of on the spot.

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• Data aggregation
• Signal capture
• Marketing campaign engagement

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• They provide a ton of materials on best practices in setting up and using their platform
• They provide materials on how to provide an exceptional customer experience, with podcasts, webinars, and blogs.
• They support their community and walk the talk, so to speak in engaging their customers with each other.

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• Setting up different saved search plays to find our ICP
• More help within the customer success team so help us set up prospecting plays
• "keyword" searches

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• The REST API could use some work with missing capabilities.
• Speed; production instance can sometimes be noticeably slow, especially on the back-end.
• Polls; the polling data is not easily accessible. It can be found in the data lake but that is not necessarily simple to access for some.

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It is hard to learn to use. Names of features are really unclear. I needed way more training in order to get value out of the platform, especially for actually executing on the tools and data

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Gainsight CC is very versatile and easy to update in the areas they provide for customization. There are still some limitations that surprise us, but I really we are pleased with the ability to make changes on the fly. Overall we are able to accomplish what we desire to accomplish, and appreciate how user friendly it is

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I chose to go with Common Room because of the depth of reporting and data that it gives a seller about their accounts. While it doesn't have some of the out of the box marketing functionality, the goal of these types of customer intelligence platforms is to give sellers a leg up, so seller information is more important that out of the box marketing info

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Gainsight CC was a clear winner for us. Khoros was second, but we eliminated it from consideration due to cost and how hard it is to implement. Verint is a great platform, but lacks integrations. Circle is more of a small community platform and better suited to communities of practice.

• Has brought in many more outbound booked meetings
• Didn't really work for tracking the inbound process
• Tracked to the location and minute where people were viewing your website

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• We are actually doing some work to prove return on investment for investing in Gainsight Customer Communities right now, and it's proving to be exponentially higher than we initially estimated. I'm not sure the exact numbers off the top of my head, but we're having a monumental impact compared to what we projected in terms of monthly recurring revenue and customer churn.

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