Common Room vs. Igloo

For the price, I think Common Room does an okay job of ABM tracking and account identification. Similar software is 2x the price. So it can be a great place to start and figure out your needs before diving into something more complicated

Incentivized

Igloo is a well-suited option for teams/companies that want to build an employee intranet with some other interesting features, like file storage and sharing, internal communications, and resource and knowledge management. All of these features may help your workers increase productivity significantly by centralizing everything in one robust and reliable platform. However, it can be less appropriate if costs are a problem for you, due to the pricing. So, if you will not be using several features and just want an intranet for you company, you may want to go with another solution.

Incentivized

• Data aggregation
• Signal capture
• Marketing campaign engagement

Incentivized

• Notifications: Igloo can push email updates to users.
• Organization: Igloo allows for you to create pages, sub pages, and many layer deep sections. You can also organize the layout of your pages.
• Versioning: it's super easy to reserve and edit documents for offline use. And you can see who last edited a document and when.
• Offline access: there's a desktop version you can use very easily. It's really good for dropping a bunch of files at once.

Incentivized

• Setting up different saved search plays to find our ICP
• More help within the customer success team so help us set up prospecting plays
• "keyword" searches

Incentivized

• Their UI is not used-friendly. Their use of Igloo-specific terminology made it difficult to understand how each function of the site worked. They would repeatedly say, for example, "a ___ is really a ___" vs. just calling it what the function actually is.
• Implementation was a far cry from their sales support. After basically nickel-and-diming you for everything, they - very poorly - cap your use of their implementation support team.
• Overall, Igloo didn't work for our organization because they do multiple things decently vs a few things excellently. The experience with Igloo was unremarkable.

Incentivized

It is hard to learn to use. Names of features are really unclear. I needed way more training in order to get value out of the platform, especially for actually executing on the tools and data

Incentivized

I chose to go with Common Room because of the depth of reporting and data that it gives a seller about their accounts. While it doesn't have some of the out of the box marketing functionality, the goal of these types of customer intelligence platforms is to give sellers a leg up, so seller information is more important that out of the box marketing info

Incentivized

Easy to use, cost-effective, and benefit in organizational culture development and information sharing across various employees and from higher management. Great customer support and continuous development to make the software better for users. It allows better collaboration with a little bit of fun too and requires less resources to handle.

Incentivized

• Has brought in many more outbound booked meetings
• Didn't really work for tracking the inbound process
• Tracked to the location and minute where people were viewing your website

Incentivized

• Helps with employee retention - especially in a virtual environment.
• Costs less than a separate wiki system for storing key information.

Incentivized