TrustRadius: an HG Insights company

Commun.it vs. Wildfire Interactive (Discontinued)

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Commun.it

    Score7.6 out of 10
    N/ACommun.it is a social media management solution built around features such as analytics, automated insights through campaigns, and influencer marketing.N/A

    Wildfire Interactive (Discontinued)

    Score10 out of 10
    N/AWildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A
    Pricing
    Commun.itWildfire Interactive (Discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Commun.itWildfire Interactive (Discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Commun.itWildfire Interactive (Discontinued)
    Listening/monitoring
    Comparison of Listening/monitoring features of Commun.it and Wildfire Interactive (Discontinued)
    Feature
    Commun.it
    6.1
    5 Ratings
    23% below category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Boolean keyword searches6.92 Ratings00 Ratings
    Filtering out noise/spam7.05 Ratings00 Ratings
    Sentiment analysis5.44 Ratings00 Ratings
    Broad channel coverage5.04 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Commun.it and Wildfire Interactive (Discontinued)
    Feature
    Commun.it
    5.6
    5 Ratings
    37% below category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Content planning and scheduling8.84 Ratings00 Ratings
    Audience targeting6.34 Ratings00 Ratings
    Content optimization4.04 Ratings00 Ratings
    Workflow management3.44 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Commun.it and Wildfire Interactive (Discontinued)
    Feature
    Commun.it
    6.9
    4 Ratings
    16% below category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Automated routing and prioritization7.24 Ratings00 Ratings
    Customer interaction histories7.24 Ratings00 Ratings
    Bulk actions6.33 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Commun.it and Wildfire Interactive (Discontinued)
    Feature
    Commun.it
    5.8
    5 Ratings
    29% below category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Lead generation4.95 Ratings00 Ratings
    Content marketing9.75 Ratings00 Ratings
    Paid media management2.32 Ratings00 Ratings
    Campaigns and promotions6.14 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Commun.it and Wildfire Interactive (Discontinued)
    Feature
    Commun.it
    7.5
    5 Ratings
    10% below category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Twitter9.85 Ratings00 Ratings
    Facebook7.04 Ratings00 Ratings
    LinkedIn6.92 Ratings00 Ratings
    Instagram6.13 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Commun.it and Wildfire Interactive (Discontinued)
    Feature
    Commun.it
    5.6
    5 Ratings
    32% below category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Campaign success analytics7.85 Ratings00 Ratings
    Real-time tracking4.94 Ratings00 Ratings
    Competitor analysis4.03 Ratings00 Ratings
    Account management
    Comparison of Account management features of Commun.it and Wildfire Interactive (Discontinued)
    Feature
    Commun.it
    5.6
    3 Ratings
    34% below category average
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Role-based user permissions & privileges3.83 Ratings00 Ratings
    Mobile access7.32 Ratings00 Ratings
    Best Alternatives
    Commun.itWildfire Interactive (Discontinued)
    Small Businesses
    Sendible
    Score7.2 out of 10
    PromoRepublic
    Score7.4 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    No answers on this topic
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Commun.itWildfire Interactive (Discontinued)
    Likelihood to Recommend
    7.0
    (5 ratings)
    2.0
    (4 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.9
    (3 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.5
    (2 ratings)
    Online Training
    -
    (0 ratings)
    8.5
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.5
    (2 ratings)
    User Testimonials
    Commun.itWildfire Interactive (Discontinued)
    Likelihood to Recommend
    Commun.it Inc.
    For a small business or individual Commun.it could be used to quickly and efficiently grow an audience. Using the featured hashtag functionality in particular means that, instead of wading through various searches on Twitter, all the information is at your finger-tips and you can act on it accordingly. I think it would have benefits for businesses of multiple sizes however a smaller business might find the price-point prohibitive.
    Incentivized
    Read full review
    Discontinued Products
    The transition to Google has been painful - key contacts are no longer available.
    Read full review
    Pros
    Commun.it Inc.
    • Commun.it recommends good content to Tweet if you provide the right hashtags or topics to search.
    • Commun.it makes it really easy to thank each now Twitter follower and to reach out to influencers that you may have neglected.
    Incentivized
    Read full review
    Discontinued Products
    • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
    • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
    Read full review
    Cons
    Commun.it Inc.
    • Be prepared, you'll receive a lot of emails from commun.it. They keep you engaged by reminding you to return to your dashboard. But they also will send several emails trying to get you to upgrade.
    • "Thanks for the retweet" and "Thanks to the high-value members" aren't tactics I like to use on Twitter.
    • On the free version, you are only allowed 20 actions a day. This goes by in a flash, would love to have a few more.
    Incentivized
    Read full review
    Discontinued Products
    • More customization - Would like to have the ability to edit more without coding.
    Read full review
    Likelihood to Renew
    Commun.it Inc.
    No answers on this topic
    Discontinued Products
    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
    Read full review
    Usability
    Commun.it Inc.
    No answers on this topic
    Discontinued Products
    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
    Read full review
    Reliability and Availability
    Commun.it Inc.
    No answers on this topic
    Discontinued Products
    I have never been kicked out of Wildfire service. Always up and running.
    Read full review
    Performance
    Commun.it Inc.
    No answers on this topic
    Discontinued Products
    Easy to perform tasks and quick to upload changes to your promotions.
    Read full review
    Support Rating
    Commun.it Inc.
    No answers on this topic
    Discontinued Products
    Phone and email support were always available to us when we needed it.
    Read full review
    Online Training
    Commun.it Inc.
    No answers on this topic
    Discontinued Products
    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
    Read full review
    Implementation Rating
    Commun.it Inc.
    No answers on this topic
    Discontinued Products
    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
    Read full review
    Alternatives Considered
    Commun.it Inc.
    Tweepsmap's audience and engagement tools aren't as powerful as Commun.it's, but they're far more trustworthy. I also like their tool for detecting inactive users (followed accounts who haven't tweeted in 2 or 6 months). I would actually consider shelling out for their paid tools, which sound quite useful (for instance, location-based statistics).
    Incentivized
    Read full review
    Discontinued Products
    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Incentivized
    Read full review
    Return on Investment
    Commun.it Inc.
    • Brand awareness
    • Lead generation
    • Prospect nurturing and ongoing customer support
    Read full review
    Discontinued Products
    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
    Incentivized
    Read full review
    ScreenShots