Comscore Ad Metrix vs. Kaltura

Ad Metrix is well suited for teams that are directly tied to sales teams as well as teams that use DMP and other platforms to help target and retarget specific users for ads or site visits/views.

It may not be as useful if the organization is not targeting specific users or isn't interested in their consumption habits and what competitors are focusing on.

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Kaltura is an excellent tool IF you have a large library of content. It can be pretty pricey so if you are early in launching an online program you may be better off waiting a few years until you've amassed a large enough catalog to warrant the investment in such a tool. The tool is best purchased by a University or company-wide vs having a single department try to find the budget for it. The unlimited plan pays for itself in most cases if you go this route. Secondly, you must be willing to invest time and resources into on-going training for your faculty and staff, especially for those who wish to create their own media and use the quizzing features.

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• Site Analytics data - ComScore puts all of the stats you need in an easy to read dashboard. I don't need to search around like I do in Google Analytics to find out who is visiting my client's site, where they are browsing, how long they are engaging with the content. It's also really easy to integrate conversion data alongside website analytics. The webpage heat maps are also an awesome way to look at where people are engaging with the client's webpages.
• Infographics, charts - I love how easy it is to pull a client ready chart that I can insert into a presentation for the client to show various stats pertaining to their campaigns (e.g. most visited pages, most viewed videos, MoM stats on orders/revenue/average order value.
• Report Builder - Makes it simple to pull reports on site analytics that I can easily add filters to. I can get all the data I need in one report. I do a lot of presentation building for the clients on a monthly basis. This makes it more efficient for me to pull out sharable insights.

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• Very easy to use interface for uploading videos or capturing a screen recording. There are very few clicks required to get the media up and running. The video conversion process that happens on the back-end is fast and provides videos in device agnostic formats.
• Integrates well with other systems, such as our Moodle LMS. This extends the capabilities of the LMS and also allows us to keep video/multimedia content organized in a central location (the KMC).
• Kaltura can be connected to various processes within your organization. For example, we have a system in place that allows a video lecture in a classroom to be uploaded to Kaltura in a very easy manner.
• User/role management is very important as some people on campus have more privileges to publish content than do others. We have Kaltura connected to our Single Sign-On solution for authentication and we can assign roles to specific people within the Kaltura software.

• Deeper measurement in mobile, social and SVOD/OTT
• Major networks are not included (e.g. Turn DMP)
• Reach/frequency tool only allows for input of demo guarantee targeting

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• As it relates to the LMS integration, we would like to see improved workflow. But that may be just as much a Canvas issue as a Kaltura issue.
• I would like to see the ability to add inline, anchored comments to the video timeline.
• We are seeing issues with compatibility with certain browsers - especially Chrome. The faster Kaltura can move away from Flash the better.
• The capture appliance (CaptureSpace Lite) needs to be reconsidered. It's not intutive enough.

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Independently Invited by TrustRadius

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The choice to renew our subscription does not belong to us, though we are able to provide input. We are aware of competitive products who have matured in the past three years, and we are aware now of alternatives to conventional plugin usage (LTI).

The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.

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The first line support agents seldom are able to diagnose or troubleshoot any problems that we have. These agents simply open support tickets in their system which are escalated to a foreign level 2 support agent which creates at least a day delay between reporting a problem and getting initial feedback. Any back-and-forth questions add at least another day delay.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Kaltura was the best option given the sheer volume of people we needed to support digitally. Others were better in their own regard, but due to limitations in number of attendees or sessions, Kaltura was the best option

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• I have not used the tool long enough to determine myself, but my understanding is the team has been able to drive growth and sales significantly through the use of the tool.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Managing video content with the KMC has greatly reduced the amount of hours previously needed to manage.
• User issues ie: uploading video, viewing video has been greatly reduced.
• Increased user engagement with using video in LMS courses. We currently have 6,929 videos on our system. Last month , 2/1/14, 17,623 videos were viewed at least 75% of the way through.