Comscore Ad Metrix vs. Seamless

Ad Metrix is well suited for teams that are directly tied to sales teams as well as teams that use DMP and other platforms to help target and retarget specific users for ads or site visits/views.

It may not be as useful if the organization is not targeting specific users or isn't interested in their consumption habits and what competitors are focusing on.

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Seamless AI is very well suited for the first round of prospecting, or when going after a very publicly known and traded company. A good example would be popular brand names in the country. Whereas it does show limitations for smaller companies, it cannot yield deep data in the same way as others might. However, it is agile, very fast, and compatible. I highly recommend it to any sales force.

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• Site Analytics data - ComScore puts all of the stats you need in an easy to read dashboard. I don't need to search around like I do in Google Analytics to find out who is visiting my client's site, where they are browsing, how long they are engaging with the content. It's also really easy to integrate conversion data alongside website analytics. The webpage heat maps are also an awesome way to look at where people are engaging with the client's webpages.
• Infographics, charts - I love how easy it is to pull a client ready chart that I can insert into a presentation for the client to show various stats pertaining to their campaigns (e.g. most visited pages, most viewed videos, MoM stats on orders/revenue/average order value.
• Report Builder - Makes it simple to pull reports on site analytics that I can easily add filters to. I can get all the data I need in one report. I do a lot of presentation building for the clients on a monthly basis. This makes it more efficient for me to pull out sharable insights.

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• Refresh Rate of Seamless.ai is quite good. A quick way to know this is see if a lead has changed jobs recently on LinkedIn, how quickly does it get refreshed in Seamless
• Search Capabilities are decent. Not as strong as some of its competitors, but would do the job for sure.
• Exporting lead lists is a great feature and a boon for saving a lot of time. Direct CSVs can be exported and fed into the CRM.

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• Deeper measurement in mobile, social and SVOD/OTT
• Major networks are not included (e.g. Turn DMP)
• Reach/frequency tool only allows for input of demo guarantee targeting

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• Enrichment / Data Quality: Phone Number quality can be way better than it is right now. Even email addresses are incorrect a lot of times.
• Industry Filter: There are just way too many industries. Some of them definitely can be grouped / combined to help land at search results faster.

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In the modern world, where everything is AI driven, companies need to make changes in the old fashioned approach of reaching out to people, seamless.ai with the features like Intent data or Auto-pilot help in making whole process very easy and faster, which helps in increasing the average number of demo calls taken in a month and allow to sell product to many more prospects. So overall, to enhance the productivity of the inside sales team, Seamless.ai as one of the preferred tools

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The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.

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They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites

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Seamless.AI is hands down the best platform currently out in the market and cost effective. ZoomInfo is great as well, but their price compared to Seamless.AI is more than half of them. Why pay more for the same great product?

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• I have not used the tool long enough to determine myself, but my understanding is the team has been able to drive growth and sales significantly through the use of the tool.

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• I am able to find contacts and companies that are not in our database.
• I can find more prospects than I have time to call.
• I am finding companies and contacts to enter that my company has never touched.
• It's so easy to find new prospects that I do not waste time cannibalizing our CRM like its leads.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info