Comscore Social (Shareablee) is a social media analytics platform built to boost social ROI through actionable engagement intelligence. The solutions provide users with the ability to engage with advocates, gain competitive insights through monitoring competition, and interactive visualizations. Comscore has acquired Shareablee to provide a comprehensive, consistent, and unified view of media consumption and consumer intelligence across traditional digital and social platforms.
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Later Social
Score7.4 out of 10
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Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
Shareablee is well suited in 1. Data scraping via social listening tools, codes, trackers, and manual methods 2. Data Pre-processing:Data screening, filtering, classification, and categorization as per analysis objectives 3. Analysis: Enrichment, calculation, and derivation of metrics' to benchmark and rank influencers 4. Data Visualization: Monthly, quarterly and annual reports with key observations, trends, and insights presented via Power BI dashboards
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The sheer breadth and depth of data collection on Shareablee is second to none. If you're after full data sets - I'm not just talking current content, they have large historical data capture capability - then they're definitely worth looking at
They are constantly innovating, providing regular updates to the platform and data management solutions. They are truly at the head of the curve when it comes to social analytics - their ability to cut data and display it as well as present new ways of looking at data and correlations is outstanding. The affinities view/unique engaged audience metrics are particularly impressive and useful
The metric sets that can be applied to the content collected and the channels in question are large - at first, it can seem a little mind-boggling to get to grips with but it's worth persevering - there's so much in here to really help you understand brand marketing performance and audience engagement that it's truly invaluable
Customer support is second to none. Not only is it quick, it's always courteous and very very helpful. You feel like you're a priority and that you're in good hands with them
A little abstract, I know, but CEO Tanya is a trailblazer in the industry. Working with a group of people of this caliber - from the top down - is a clear indication of how ingrained Shareablee is with all things social data
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Shareablee stacks up against other tools by 1. Defining objectives based on the client’s problem statement/ research requisite-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tags Social media platforms Professional review forums Industry-focused discussion sites E-commerce websites Content streaming platforms Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual mining
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Our ability to answer complex client briefs is a breeze now that we have this tool - we can not only answer in full, but we are now well placed to provide insight and metrics that aren't front of mind thanks to Shareablee's depth of data interrogation. This makes our investment in the tool and the support a wise choice
The subscription is very cost effective and the plan flexible enough to cater to our needs
The learning curve is fairly steep meaning that initial time investment is a little high, but the support from the team helps make the transition from learner to a proficient user as pain-free and quick as possible
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
