Conga Advantage CPQ vs. Google Forms

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Conga Advantage CPQ
Score 8.8 out of 10
N/A
Conga CPQ empowers sales, partners, and customers to efficiently configure complex products and services offerings, and provide personalized prices and quotes, utilizing codified product and pricing information - to drive higher win rates and a more pleasurable buying experience. Conga CPQ also helps to maintain a single price book, discounting structure, and quoting structure across all channels. With an API-first approach, configuration, pricing, or quoting…
$35
per month per user
Google Forms
Score 8.5 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Pricing
Conga Advantage CPQGoogle Forms
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Conga Advantage CPQGoogle Forms
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Conga Advantage CPQGoogle Forms
Features
Conga Advantage CPQGoogle Forms
CPQ
Comparison of CPQ features of Product A and Product B
Conga Advantage CPQ
8.2
64 Ratings
7% below category average
Google Forms
-
Ratings
Quote sharing/sending8.659 Ratings00 Ratings
Product configuration8.959 Ratings00 Ratings
Configuration options8.659 Ratings00 Ratings
Pricing rules8.359 Ratings00 Ratings
Price adjustment8.860 Ratings00 Ratings
Purchase history and open contracts7.248 Ratings00 Ratings
Guided selling/Sales portal8.045 Ratings00 Ratings
CPQ reporting & analytics6.453 Ratings00 Ratings
CPQ-CRM integration8.456 Ratings00 Ratings
Attachments to quotes8.854 Ratings00 Ratings
Order capturing8.430 Ratings00 Ratings
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Conga Advantage CPQ
-
Ratings
Google Forms
6.6
122 Ratings
19% below category average
Survey templates00 Ratings7.7113 Ratings
Themes00 Ratings6.0111 Ratings
Custom logo/branding00 Ratings6.199 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Conga Advantage CPQ
-
Ratings
Google Forms
8.0
120 Ratings
6% below category average
Changes to live survey00 Ratings9.0114 Ratings
Question design help00 Ratings7.297 Ratings
Multiple question types00 Ratings7.9119 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Conga Advantage CPQ
-
Ratings
Google Forms
7.0
109 Ratings
17% below category average
Survey logic flexibility00 Ratings7.0109 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Conga Advantage CPQ
-
Ratings
Google Forms
8.4
121 Ratings
4% above category average
Response tracking00 Ratings8.2119 Ratings
Data export00 Ratings8.1115 Ratings
Standard reports00 Ratings7.9112 Ratings
Custom reports00 Ratings9.285 Ratings
Analytics00 Ratings8.493 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Conga Advantage CPQ
-
Ratings
Google Forms
8.1
115 Ratings
6% below category average
Access controls00 Ratings8.0112 Ratings
Compliance00 Ratings8.189 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Conga Advantage CPQ
-
Ratings
Google Forms
7.7
89 Ratings
5% below category average
Vendor-offered crowdsourcing00 Ratings7.841 Ratings
Respondent restrictions00 Ratings7.687 Ratings
Best Alternatives
Conga Advantage CPQGoogle Forms
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QuoteWerks
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Score 9.7 out of 10
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Score 9.7 out of 10
Medium-sized Companies
QuoteWerks
QuoteWerks
Score 9.7 out of 10
Qualaroo
Qualaroo
Score 6.1 out of 10
Enterprises
Everstage
Everstage
Score 9.1 out of 10
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Verint Voice of the Customer
Score 9.3 out of 10
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User Ratings
Conga Advantage CPQGoogle Forms
Likelihood to Recommend
8.6
(66 ratings)
9.7
(116 ratings)
Likelihood to Renew
9.8
(9 ratings)
10.0
(3 ratings)
Usability
8.0
(3 ratings)
9.2
(56 ratings)
Availability
10.0
(2 ratings)
10.0
(1 ratings)
Performance
10.0
(2 ratings)
10.0
(1 ratings)
Support Rating
6.0
(4 ratings)
8.0
(48 ratings)
Online Training
7.0
(1 ratings)
-
(0 ratings)
Implementation Rating
1.0
(3 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
3.0
(1 ratings)
User Testimonials
Conga Advantage CPQGoogle Forms
Likelihood to Recommend
Conga
It is well suited to providing quick pricing recommendations, allowing those who are quoting to get our agreements out efficiently. Where I find there may be some limitations is around the details that it uses to establish recommendations and the overrides. For example it would be nice to have a way to set overrides for those criteria like length of agreement, etc. and have it apply across the board
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Google
Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
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Pros
Conga
  • The perceived power strength is that it is supposed to contain CPQ, Contract Management, Document generation and template manipulation, and cash/invoice process all in one wrapped package.
  • It was developed on the Force.com platform.
  • They provide multiple releases of their product per year.
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Google
  • Live results: When a user completes the form the results are added instantly.
  • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
  • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
  • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
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Cons
Conga
  • Our number one complaint with Conga CPQ has been speed. In my experience, Conga CPQ is extremely slow, especially for large orders.
  • In my opinion, the configuration methods of Conga CPQ are outdated and error-prone. One literally puts configurations into string-based custom settings, including the API field names. This often leads to deployment issues and run-time configuration errors.
  • In my experience, Conga CPQ is everything but simple to develop. You need things like a 12-step pricing callback to support custom pricing.
  • In my experience, Conga CPQ support is not responsive.
  • When it comes time to lock in a renewal contract for Conga CPQ, in my experience, they delay engagement, so you are truly behind the 8 ball when it comes time to decide if you are going to continue with Conga CPQ.
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Google
  • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
  • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
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Likelihood to Renew
Conga
The rating is based on several things: 1) Ongoing support requirements being able to be addressed by cross training existing Salesforce administrators 2) Apttus superior corporate vision for the quote to cash space 3) Apttus execution of the corporate vision with automated agents (Max), and Artificial Intelligence/Machine Learning offerings to leverage the investment in Configure Price Quote 4) Apttus corporate health and investment in the product line
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Google
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
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Usability
Conga
Conga CPQ is a great tool but lacks good support and [a] very limited knowledge base which doesn't include day to day errors which users face, thus leading us to support and take more time in turn. Also cart performance can be improved drastically which will enhance the user experience as the user doesn't have to wait for the pricing.
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Google
Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
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Reliability and Availability
Conga
I have not heard of any issue
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Google
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
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Performance
Conga
No answers on this topic
Google
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
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Support Rating
Conga
Tier1/tier 2 support can only handle native functionality. Customizations have to be escalated to developers which aren’t included in the support program.

I go ahead and copy the people I directly worked with on implementation for assistance. I would rate them an 8 for support assistance.
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Google
We haven't used much official support for Google Forms. However, because it is so widely used, there are a ton of articles and guides available online to help administrators of varying technical abilities to work through problems that arise. Additionally, Google provides an official support forum where there are discussions with other users as well as Google developers that can help address issues if needed.
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Online Training
Conga
We attended 5 hours worth of webinars early on.

We had to understand how objects worked to figure out how to structure our data.

I would have liked more in-depth training but it would have been an additional cost
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Google
No answers on this topic
Implementation Rating
Conga
Be iterative. Take the opportunity to build a catalog based on how Apttus works well. Learn the tool yourself or use an SI. Take the time to build a configuration / pricing migration tool with X-Author for Excel or roll your own. Stick with OOTB Apttus as any customization will cost you every time a new version is released
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Google
Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
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Alternatives Considered
Conga
We selected Apttus CPQ over SteelBrick due to the simplicity of SteelBrick's out of the box pricing and ability to customize quoted products. As a global organization with selling a highly configurable products, we felt the ability of Apttus to handle our requirements as standard functionalty rather than a customization was a material difference between the platforms.
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Google
Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment allows to perform work efficiently and without affecting the quality of it.
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Scalability
Conga
No answers on this topic
Google
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
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Return on Investment
Conga
  • The ability to generate engineered configurations that is right by construction has reduced the cycle time of the customer engagement. The fact that we are able to guide the process and end up with a validated bill of material reduces the iterations with the customers.
  • As long as the validations rules are correct the generated bill of material is accurate. We are now looking at using Apttus to perform quality checks in our product rules since the tool is able to test different configurations quickly and efficiently.
  • Configuration that use to take weeks and consumed valuable engineering resources has been transformed to become a customer facing application that is simple enough for customer to self-service.
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Google
  • High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite
  • Ability to create surveys on demand and quickly, saving time and energy
  • Easy to train others in using Google Forms so that there is not a bottleneck of knowledge
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ScreenShots

Conga Advantage CPQ Screenshots

Screenshot of the Product's Capabilities. It can validate any combination of rules & constraints with an unlimited number of configuration attributes​.Screenshot of the interface to model & deploy any pricing structure or strategy​ - pricing intelligence & discounting rules​ and profitability insights ​& margin visibility​.Screenshot of the interface for product & pricing configurations​, for simple and complex products.Screenshot of the quoting interface.