Conga Advantage CPQ vs. HubSpot CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Conga Advantage CPQ
Score 8.8 out of 10
N/A
Conga CPQ empowers sales, partners, and customers to efficiently configure complex products and services offerings, and provide personalized prices and quotes, utilizing codified product and pricing information - to drive higher win rates and a more pleasurable buying experience. Conga CPQ also helps to maintain a single price book, discounting structure, and quoting structure across all channels. With an API-first approach, configuration, pricing, or quoting…
$35
per month per user
HubSpot CRM
Score 8.3 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Pricing
Conga Advantage CPQHubSpot CRM
Editions & Modules
No answers on this topic
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Offerings
Pricing Offerings
Conga Advantage CPQHubSpot CRM
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Conga Advantage CPQHubSpot CRM
Features
Conga Advantage CPQHubSpot CRM
CPQ
Comparison of CPQ features of Product A and Product B
Conga Advantage CPQ
8.0
63 Ratings
10% below category average
HubSpot CRM
-
Ratings
Quote sharing/sending8.458 Ratings00 Ratings
Product configuration8.758 Ratings00 Ratings
Configuration options8.458 Ratings00 Ratings
Pricing rules8.058 Ratings00 Ratings
Price adjustment8.659 Ratings00 Ratings
Purchase history and open contracts6.847 Ratings00 Ratings
Guided selling/Sales portal7.444 Ratings00 Ratings
CPQ reporting & analytics6.052 Ratings00 Ratings
CPQ-CRM integration8.755 Ratings00 Ratings
Attachments to quotes8.753 Ratings00 Ratings
Order capturing8.129 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Conga Advantage CPQ
-
Ratings
HubSpot CRM
8.1
1659 Ratings
3% above category average
Customer data management / contact management00 Ratings9.01597 Ratings
Workflow management00 Ratings8.51566 Ratings
Territory management00 Ratings4.9184 Ratings
Opportunity management00 Ratings8.61501 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.71615 Ratings
Contract management00 Ratings7.9185 Ratings
Quote & order management00 Ratings8.21099 Ratings
Interaction tracking00 Ratings8.71559 Ratings
Channel / partner relationship management00 Ratings8.2186 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Conga Advantage CPQ
-
Ratings
HubSpot CRM
8.0
1116 Ratings
4% above category average
Case management00 Ratings8.41038 Ratings
Call center management00 Ratings7.7892 Ratings
Help desk management00 Ratings8.1952 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Conga Advantage CPQ
-
Ratings
HubSpot CRM
8.7
1467 Ratings
11% above category average
Lead management00 Ratings8.91385 Ratings
Email marketing00 Ratings8.61397 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Conga Advantage CPQ
-
Ratings
HubSpot CRM
8.2
1517 Ratings
6% above category average
Task management00 Ratings8.41450 Ratings
Billing and invoicing management00 Ratings8.0763 Ratings
Reporting00 Ratings8.31345 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Conga Advantage CPQ
-
Ratings
HubSpot CRM
8.3
1485 Ratings
8% above category average
Forecasting00 Ratings8.11172 Ratings
Pipeline visualization00 Ratings8.51412 Ratings
Customizable reports00 Ratings8.21370 Ratings
Customization
Comparison of Customization features of Product A and Product B
Conga Advantage CPQ
-
Ratings
HubSpot CRM
8.0
1419 Ratings
4% above category average
Custom fields00 Ratings8.51390 Ratings
Custom objects00 Ratings8.51211 Ratings
Scripting environment00 Ratings6.3132 Ratings
API for custom integration00 Ratings8.5992 Ratings
Security
Comparison of Security features of Product A and Product B
Conga Advantage CPQ
-
Ratings
HubSpot CRM
9.0
1377 Ratings
7% above category average
Single sign-on capability00 Ratings9.01235 Ratings
Role-based user permissions00 Ratings8.91314 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Conga Advantage CPQ
-
Ratings
HubSpot CRM
8.0
947 Ratings
7% above category average
Social data00 Ratings7.9929 Ratings
Social engagement00 Ratings8.1916 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Conga Advantage CPQ
-
Ratings
HubSpot CRM
8.2
1059 Ratings
9% above category average
Marketing automation00 Ratings8.51052 Ratings
Compensation management00 Ratings7.9695 Ratings
Platform
Comparison of Platform features of Product A and Product B
Conga Advantage CPQ
-
Ratings
HubSpot CRM
8.0
1247 Ratings
5% above category average
Mobile access00 Ratings8.01247 Ratings
Best Alternatives
Conga Advantage CPQHubSpot CRM
Small Businesses
QuoteWerks
QuoteWerks
Score 9.7 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
QuoteWerks
QuoteWerks
Score 9.7 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Everstage
Everstage
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Conga Advantage CPQHubSpot CRM
Likelihood to Recommend
8.6
(66 ratings)
8.5
(1701 ratings)
Likelihood to Renew
9.8
(9 ratings)
10.0
(31 ratings)
Usability
8.0
(3 ratings)
8.4
(1550 ratings)
Availability
10.0
(2 ratings)
8.2
(1 ratings)
Performance
10.0
(2 ratings)
6.4
(1 ratings)
Support Rating
6.0
(4 ratings)
5.8
(24 ratings)
Online Training
7.0
(1 ratings)
-
(0 ratings)
Implementation Rating
1.0
(3 ratings)
7.4
(9 ratings)
Configurability
-
(0 ratings)
4.5
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
5.5
(1 ratings)
Ease of integration
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
7.3
(1 ratings)
Vendor post-sale
-
(0 ratings)
6.4
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
Conga Advantage CPQHubSpot CRM
Likelihood to Recommend
Conga
It is well suited to providing quick pricing recommendations, allowing those who are quoting to get our agreements out efficiently. Where I find there may be some limitations is around the details that it uses to establish recommendations and the overrides. For example it would be nice to have a way to set overrides for those criteria like length of agreement, etc. and have it apply across the board
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HubSpot
I am giving it a 9 rating out of 10 because it has saved my job and helped my team to cracks very big deals. Last year, we were supposed to give a presentation to a client as we were about to sign him for a project. The client asked for our numbers in a real meeting, but we hadn't prepared them for our presentation. I logged in to HubSpot CRM and created a small report that included the relevant numbers. This turned out to be a very good decision for our company, as we subsequently signed that client.
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Pros
Conga
  • The perceived power strength is that it is supposed to contain CPQ, Contract Management, Document generation and template manipulation, and cash/invoice process all in one wrapped package.
  • It was developed on the Force.com platform.
  • They provide multiple releases of their product per year.
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HubSpot
  • Timeline view and conversation log is extremely helpful and an underrated feature; this is in addition to the entire user profile view.
  • Task management is simple but effective.
  • Deal and company tracking with stakeholder management inside companies / deals is very handy; we know what is happening even though we might not be directly working on it.
  • Gmail integration is quite smooth along with email tracking.
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Cons
Conga
  • Our number one complaint with Conga CPQ has been speed. In my experience, Conga CPQ is extremely slow, especially for large orders.
  • In my opinion, the configuration methods of Conga CPQ are outdated and error-prone. One literally puts configurations into string-based custom settings, including the API field names. This often leads to deployment issues and run-time configuration errors.
  • In my experience, Conga CPQ is everything but simple to develop. You need things like a 12-step pricing callback to support custom pricing.
  • In my experience, Conga CPQ support is not responsive.
  • When it comes time to lock in a renewal contract for Conga CPQ, in my experience, they delay engagement, so you are truly behind the 8 ball when it comes time to decide if you are going to continue with Conga CPQ.
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HubSpot
  • More of an integration issue I think than a problem with HubSpot CRM, but we have AirCall integrated for direct phone lines and synching with individual users for outbound calls. Opening Aircall to make an outbound call automatically generates a new client - unattached to a company record as an orphan.
  • Historical records with activities is awesome but when creating a deal it isn't always a choice to capture last 30 days of history. When it is an option and you click to add that to a deal you can see all the activity items and people who have done anything with the "file".
  • I would like to see more native options for automation.
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Likelihood to Renew
Conga
The rating is based on several things: 1) Ongoing support requirements being able to be addressed by cross training existing Salesforce administrators 2) Apttus superior corporate vision for the quote to cash space 3) Apttus execution of the corporate vision with automated agents (Max), and Artificial Intelligence/Machine Learning offerings to leverage the investment in Configure Price Quote 4) Apttus corporate health and investment in the product line
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HubSpot
Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
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Usability
Conga
Conga CPQ is a great tool but lacks good support and [a] very limited knowledge base which doesn't include day to day errors which users face, thus leading us to support and take more time in turn. Also cart performance can be improved drastically which will enhance the user experience as the user doesn't have to wait for the pricing.
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HubSpot
I am giving it this rating because it has helped us keep track of leads, it saved us a lot of time by automating tasks, and it makes it easy for different teams to work together. It is user-friendly and has improved our approach to communicating with customers and closing deals.
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Reliability and Availability
Conga
I have not heard of any issue
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HubSpot
No answers on this topic
Support Rating
Conga
Tier1/tier 2 support can only handle native functionality. Customizations have to be escalated to developers which aren’t included in the support program.

I go ahead and copy the people I directly worked with on implementation for assistance. I would rate them an 8 for support assistance.
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HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
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Online Training
Conga
We attended 5 hours worth of webinars early on.

We had to understand how objects worked to figure out how to structure our data.

I would have liked more in-depth training but it would have been an additional cost
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HubSpot
No answers on this topic
Implementation Rating
Conga
Be iterative. Take the opportunity to build a catalog based on how Apttus works well. Learn the tool yourself or use an SI. Take the time to build a configuration / pricing migration tool with X-Author for Excel or roll your own. Stick with OOTB Apttus as any customization will cost you every time a new version is released
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HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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Alternatives Considered
Conga
We selected Apttus CPQ over SteelBrick due to the simplicity of SteelBrick's out of the box pricing and ability to customize quoted products. As a global organization with selling a highly configurable products, we felt the ability of Apttus to handle our requirements as standard functionalty rather than a customization was a material difference between the platforms.
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HubSpot
We've been using Hubspot for years and don't foresee making any changes away from it. It has been fully integrated into how our business operates. We ultimately selected HubSpot CRM because it had all the features and functions that our marketing, sales, and operations teams wanted. And it offered those features and functions at the right price point for our organization.
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Return on Investment
Conga
  • The ability to generate engineered configurations that is right by construction has reduced the cycle time of the customer engagement. The fact that we are able to guide the process and end up with a validated bill of material reduces the iterations with the customers.
  • As long as the validations rules are correct the generated bill of material is accurate. We are now looking at using Apttus to perform quality checks in our product rules since the tool is able to test different configurations quickly and efficiently.
  • Configuration that use to take weeks and consumed valuable engineering resources has been transformed to become a customer facing application that is simple enough for customer to self-service.
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HubSpot
  • We were able to track good quality leads and push them to closure.
  • The leads were contacted within 24 hours so lead drops were minimum.
  • The sales and marketing team were accountable for generating leads and driving revenue becasue of AI-generated Targets.
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ScreenShots

Conga Advantage CPQ Screenshots

Screenshot of the Product's Capabilities. It can validate any combination of rules & constraints with an unlimited number of configuration attributes​.Screenshot of the interface to model & deploy any pricing structure or strategy​ - pricing intelligence & discounting rules​ and profitability insights ​& margin visibility​.Screenshot of the interface for product & pricing configurations​, for simple and complex products.Screenshot of the quoting interface.

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.