CONTENTdm vs. Optimizely Content Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CONTENTdm
Score 6.2 out of 10
N/A
CONTENTdm is a DAM for libraries, from OCLC headquartered in Dublin, Ohio.N/A
Optimizely Content Marketing Platform
Score 8.5 out of 10
N/A
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.N/A
Pricing
CONTENTdmOptimizely Content Marketing Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CONTENTdmOptimizely Content Marketing Platform
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
CONTENTdmOptimizely Content Marketing Platform
Content Creation
Comparison of Content Creation features of Product A and Product B
CONTENTdm
-
Ratings
Optimizely Content Marketing Platform
8.1
29 Ratings
0% above category average
Ideation00 Ratings7.921 Ratings
Approval workflows00 Ratings8.826 Ratings
Content collaboration00 Ratings9.125 Ratings
Content calendar00 Ratings7.522 Ratings
Network for content licensing/production00 Ratings7.413 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
CONTENTdm
-
Ratings
Optimizely Content Marketing Platform
7.6
26 Ratings
6% below category average
Content hub00 Ratings9.019 Ratings
Forms / Gated content00 Ratings3.01 Ratings
Embedded CTAs00 Ratings8.714 Ratings
Content distribution00 Ratings8.821 Ratings
Content promotion00 Ratings7.716 Ratings
Content automation00 Ratings8.418 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
CONTENTdm
-
Ratings
Optimizely Content Marketing Platform
7.9
22 Ratings
1% above category average
Audience profiling and targeting00 Ratings8.23 Ratings
Closed-loop tracking and reporting00 Ratings7.016 Ratings
Content performance analytics00 Ratings7.119 Ratings
Campaign optimization dashboard00 Ratings8.316 Ratings
Competitive analytics00 Ratings8.89 Ratings
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CONTENTdmOptimizely Content Marketing Platform
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User Ratings
CONTENTdmOptimizely Content Marketing Platform
Likelihood to Recommend
7.0
(2 ratings)
8.6
(31 ratings)
Usability
-
(0 ratings)
8.2
(26 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
CONTENTdmOptimizely Content Marketing Platform
Likelihood to Recommend
OCLC
CONTENTdm is well-suited for smaller organizations as a simple solution to present a digital collection on the web. If your need is complex and requires digital preservation as part of the workflow, it may not be the best solution.
Read full review
Optimizely
Optimizely Content Marketing Platform has a higher sticker price than some of its competitors. While this is true, you're buying an industry leader with tremendous experience in working with clients for years. Initially, with our Conversion Rate Optimization program, we were wow'd and cajoled into trying the hot bleeding edge features that some newer companies might call AI/algorithmic models-- these are otherwise known as Multi-Armed Bandit campaigns, which isn't a new thing. That being said, contracting and fully utilizing Optimizely Content Marketing Platform's suite of features, professional services, and more may be cost prohibitive for smaller companies. Once a CRO program reaches maturity Optimizely Content Marketing Platform can scale for larger teams where more advanced can utilize server side tests exclusively for seamless experimentation.
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Pros
OCLC
  • Constant URLs
  • User interface is good
  • Run by OCLC, not likely to disappear
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Optimizely
  • Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
  • Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
  • CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
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Cons
OCLC
  • As a digital asset management system, one would expect the capability of managing preservation, which CONTENTdm lacks.
  • Lack of batch updating and other advanced metadata management capabilities.
  • The usage statistics does not work, and the company is not planning to fix it, at least based the interaction with tech support staff. Customers were referred to use Google Analytics.
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Optimizely
  • Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
  • Provide the option to download an entire folder of docs without entering to the folder itself.
  • 'Watch' option for specific docs, not just for folders...
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Usability
OCLC
No answers on this topic
Optimizely
The workflow steps are a key part of our process now. Creating the accountability for someone to take action ensures that things don’t get lost in communication. The asset library is another substantial benefit to our business. Having approved assets available to other teams around the world reduces the need for email requests.
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Support Rating
OCLC
No answers on this topic
Optimizely
The NewsCred team is very responsive and helpful with any technical issues.
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Alternatives Considered
OCLC
We selected CONTENTdm because it had a good reputation, was used by many institutions, provided a good product, and supplied feedback and monthly reports. We are wondering about DPLA and if that will be the next evolution or platform.
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Optimizely
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
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Return on Investment
OCLC
  • It helped us to get started with our digital collections projects at a relatively low cost.
  • As our needs grew, it became apparent that we needed something more powerful, and that provides better workflows and better statistics and is able to handle the whole life cycle of digitation projects.
Read full review
Optimizely
  • Marketing Teams can show the volume of work they produce
  • Input forms mean we are getting all the details we need up front (saves hours per month)
  • Users can prioritize and plan to make sure they are working on the right content at the right time
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ScreenShots

Optimizely Content Marketing Platform Screenshots

Screenshot of Integrated Workflows: Optimizely Content Marketing Platform enables teams to collaborate on content and campaign tasks with the use of flexible workflows.Screenshot of Intake: Marketing Work Request Prioritization: Streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's native asset manager, users can upload, organize, and share assets all within the same platform where content planning, creation, and collaboration take place.Screenshot of Visual calendars (List View): Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.Screenshot of Calendar: Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.Screenshot of Screenshot of Editor with Embedded AI: Opal, Optimizely's native AI assistant.