CONTENTdm is a DAM for libraries, from OCLC headquartered in Dublin, Ohio.
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Optimizely Content Marketing Platform
Score 8.2 out of 10
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Optimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.
CONTENTdm is well-suited for smaller organizations as a simple solution to present a digital collection on the web. If your need is complex and requires digital preservation as part of the workflow, it may not be the best solution.
Optimizely Content Marketing Platform is great for working cross functionally which is often done on an integrated marketing team. It gives all the necessary collaborators visibility that is customizable to their level of involvement. I love that you can "watch" or keep an eye on assets while keeping a to-do list within the task manager.
Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
As a digital asset management system, one would expect the capability of managing preservation, which CONTENTdm lacks.
Lack of batch updating and other advanced metadata management capabilities.
The usage statistics does not work, and the company is not planning to fix it, at least based the interaction with tech support staff. Customers were referred to use Google Analytics.
I like to start by reading the brief to understand a task, downloading the content & reviewing my steps; I use the comments a lot if I need clarification & the library if I need to find similar existing content that can be reused or modified. I also often copy tasks if similar work is undertaken to ensure consistency.
Optimizely Content Marketing Platform's performance is generally good. Nothing that has impacted production. Page load speed doesn't typically lag longer than a few seconds. Reports take some time but not any longer than we're used to with other platforms. We have not experienced lag when integrating with other platforms
We selected CONTENTdm because it had a good reputation, was used by many institutions, provided a good product, and supplied feedback and monthly reports. We are wondering about DPLA and if that will be the next evolution or platform.
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
Optimizely is generally a reliable platform for A/B testing and digital experience management. It's helpful for it's stability, flexibility, and comprehensive features, which is helpful when managing an enterprise website
It helped us to get started with our digital collections projects at a relatively low cost.
As our needs grew, it became apparent that we needed something more powerful, and that provides better workflows and better statistics and is able to handle the whole life cycle of digitation projects.
