Contently vs. smartocto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contently
Score 9.4 out of 10
N/A
Contently is a SaaS content marketing platform from the company of the same name headquartered in New York, containing features a collaboration space, calendar, and workflow controls, engagement metrics, and rapid access to a high volume of original content from freelance creative talent, researchers, and journalists. Contently has received approximately $12.3 million in funding since its founding in 2010.N/A
smartocto
Score 8.5 out of 10
N/A
Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at. Analysing content performance consists of two things: keeping an eye on…N/A
Pricing
Contentlysmartocto
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Contentlysmartocto
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Contentlysmartocto
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Contentlysmartocto
Content Creation
Comparison of Content Creation features of Product A and Product B
Contently
9.6
9 Ratings
17% above category average
smartocto
-
Ratings
Ideation10.09 Ratings00 Ratings
Approval workflows9.59 Ratings00 Ratings
Content collaboration10.08 Ratings00 Ratings
Content calendar8.58 Ratings00 Ratings
Network for content licensing/production10.07 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Contently
9.6
9 Ratings
17% above category average
smartocto
-
Ratings
Content hub10.09 Ratings00 Ratings
Forms / Gated content9.06 Ratings00 Ratings
Embedded CTAs10.05 Ratings00 Ratings
Content distribution9.57 Ratings00 Ratings
Content promotion10.07 Ratings00 Ratings
Content automation9.06 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Contently
9.6
4 Ratings
20% above category average
smartocto
-
Ratings
Audience profiling and targeting10.04 Ratings00 Ratings
Closed-loop tracking and reporting9.04 Ratings00 Ratings
Content performance analytics10.04 Ratings00 Ratings
Campaign optimization dashboard9.04 Ratings00 Ratings
Competitive analytics10.04 Ratings00 Ratings
Best Alternatives
Contentlysmartocto
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Vyond
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Score 8.7 out of 10
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Score 8.7 out of 10
Medium-sized Companies
Vyond
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Score 8.7 out of 10
Alteryx
Alteryx
Score 9.0 out of 10
Enterprises
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Score 8.7 out of 10
Alteryx
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Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Contentlysmartocto
Likelihood to Recommend
9.5
(11 ratings)
8.6
(8 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Contentlysmartocto
Likelihood to Recommend
Contently
It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together. I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
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smartocto
Great for setting up MEL measurements for web based media. Great for use in media environments especially where there is no dedicated data analytics staff. Not sure how useful it would be for those sites that are not content focused.
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Pros
Contently
  • Consolidating my work in one place to make my work life easier
  • Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
  • You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
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smartocto
  • Providing actionable data the moment that you need it
  • Providing a clear and easy to use UX
  • Very flexible when it comes to the configuration for your particular business
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Cons
Contently
  • I have been using it for 3.5 years, and have had no response from potential clients.
  • The portfolio section is pretty easy to use, but I don't love the format.
  • Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
  • Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
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smartocto
  • It has a lot of information and data all over the place. It took us some time to get used to it and get people properly onboarded. We have seen some improvement, but UX has more space to improve.
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Support Rating
Contently
I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
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smartocto
No answers on this topic
Alternatives Considered
Contently
I also opened an account with Skyword in 2019, which is a similar service. The person that recommended it was a travel writer, and since I've done that as well, I thought it might be a better fit. To this point, I've received no work from it either, and don't hold out a lot of hope. As previously mentioned, where I think Contently does well is by giving you an online portfolio, additional resources like a blog for learning, and a rates database for publications.
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smartocto
smartocto is much easier to use and is perfectly setup so that newsrooms can see the information they need in a quick and easy-to-use format.
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Return on Investment
Contently
  • Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
  • The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
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smartocto
  • It had a positive ROI in terms of support they provide and custom based approach to all our media partners
  • Readiness to find solutions to any type of question we might have
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ScreenShots

smartocto Screenshots

Screenshot of Realtime and smart notificationsScreenshot of Historical insightsScreenshot of Customisable BigscreenScreenshot of Realtime A/B testing of headers and lead-in texts