Contentsquare vs. ConvertFlow

ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.

Incentivized

I'd say just about every marketing application can benefit from ConvertFlow's features and flexibility. Some step-by-step logic form builders limit what you can have on each step, ConvertFlow leaves that totally up to you which is a huge plus. If you use Keap as your CRM, it is especially helpful as not all systems have a direct connection like this does. If there's an area it may be less suited than other specific tools, I'd say maybe survey forms. You certainly CAN build them, but there are other tools for that which create an easier experience building and for the user.

Incentivized

• Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
• Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
• Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.

• step-by-step forms
• CRM integration
• logic-based user interface
• lead data

Incentivized

• It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
• It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
• I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.

• lead source from Google - can't tell paid vs organic
• Some custom fields in forms require duplicating or re-setting up across forms - could used custom saved questions library
• From landing pages, opening a pop-up requires building a pop-up outside the page. this is good when multiple pages use the same pop-up but in other cases can be time-consuming to exit the page, build, then go back and finish the page. small detail really but worth knowing about
• you can set up custom URLs, but so far no option to integrate, for instance, into WordPress and give a landing page your actual URL. So instead of "domain.com/page" you have to use "go.domain.com/page" or something like that. would be nice to keep it within my URL in some cases.

Incentivized

At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.

I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.

ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have. The new non-Flash interface is clean and simple to use and has all the functionalities centralized.

Incentivized

All of these I used for different, specific purposes. ConvertFlow accomplishes ALL of those purposes and does them well. There might be an area or two where others excel, but you end up needing more than one tool to accomplish the same results as ConvertFlow can do in one tool.

Incentivized

• Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
• The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
• If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).

• Saves my team a TON of time. we've used form tools before that generated results but took a whole afternoon to properly set up. My team can set up new forms or a/b test designs in minutes.
• Signup optimization is now attainable for many team members. Even my designers can easily test their own work, you don't have to have a deep data analysis to see what's working

Incentivized