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Contentsquare, now with Hotjar vs. Ideagen Audit Analytics

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contentsquare

    Score7.5 out of 10
    N/AContentsquare is an enterprise experience intelligence and Digital Analytics platform designed to track, visualize, and optimize user journeys across websites and mobile applications. The platform captures digital interaction telemetry—such as clicks, scrolls, hovers, and page drop-offs—without manual event tagging to power Web Analytics, session replays, funnel visualization, and experience monitoring.N/A

    Ideagen Audit Analytics

    Score8.5 out of 10
    N/AAudit Analytics, an Ideagen brand since the late 2021 acquisition, is a research provider of audit, regulatory, and disclosure intelligence, serving the serving the accounting, financial, insurance, legal, regulatory and academic communities. Their database catalog includes tools to screen for audit, financial reporting, and control risks, with detailed research on over 150,000 active audits and more than 10,000 accounting firms. Access to Audit Analytics data is available via an online user…N/A
    Pricing
    ContentsquareIdeagen Audit Analytics
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ContentsquareIdeagen Audit Analytics
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—We will cater the product to your needs, pricing varies depending on module and data base access.
    More Pricing Information
    Community Pulse
    ContentsquareIdeagen Audit Analytics
    Considered Both Products
    Contentsquare
    No answer on this topic
    Ideagen
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    53 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    50 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    53 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    44 Answers
    No answers on this topic
    Implementation went as expected
    95%
    Implementation went as expected
    42 Answers
    No answers on this topic
    Features
    ContentsquareIdeagen Audit Analytics
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Contentsquare, now with Hotjar and Ideagen Audit Analytics
    Feature
    Contentsquare, now with Hotjar
    8.0
    1 Ratings
    5% above category average
    Ideagen Audit Analytics
    -
    Ratings
    Responsive Design for Web Access8.01 Ratings00 Ratings
    Mobile Application8.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile8.01 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Contentsquare, now with Hotjar and Ideagen Audit Analytics
    Feature
    Contentsquare, now with Hotjar
    9.7
    1 Ratings
    3% above category average
    Ideagen Audit Analytics
    -
    Ratings
    Heatmap tool8.01 Ratings00 Ratings
    Click analytics10.01 Ratings00 Ratings
    Scroll maps10.01 Ratings00 Ratings
    Conversion tracking10.01 Ratings00 Ratings
    Goal tracking10.01 Ratings00 Ratings
    Session Recording and Replay10.01 Ratings00 Ratings
    User Segmentation10.01 Ratings00 Ratings
    Financial Research
    Comparison of Financial Research features of Contentsquare, now with Hotjar and Ideagen Audit Analytics
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    Ideagen Audit Analytics
    8.1
    2 Ratings
    10% above category average
    Industry-Specific Information00 Ratings8.42 Ratings
    M&A Analysis00 Ratings8.21 Ratings
    Search Tools00 Ratings7.72 Ratings
    Best Alternatives
    ContentsquareIdeagen Audit Analytics
    Small Businesses
    Fullstory
    Score8.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Quantum Metric
    Score7.5 out of 10
    S&P Capital IQ
    Score7.5 out of 10
    Enterprises
    Glassbox
    Score6.3 out of 10
    S&P Capital IQ
    Score7.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ContentsquareIdeagen Audit Analytics
    Likelihood to Recommend
    8.2
    (118 ratings)
    8.5
    (3 ratings)
    Likelihood to Renew
    5.1
    (13 ratings)
    -
    (0 ratings)
    Usability
    9.5
    (8 ratings)
    8.5
    (3 ratings)
    Support Rating
    10.0
    (5 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ContentsquareIdeagen Audit Analytics
    Likelihood to Recommend
    Contentsquare
    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
    Incentivized
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    Ideagen
    Ideagen Audit Analytics is well suited as a resource for conducting financial research, including both academic research and practitioner research. It is one of the best platforms out there for this purpose. It would likely be less appropriate if you are interested in non-financial data or less structured data. You might have to look elsewhere if this is your interest.
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    Pros
    Contentsquare
    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
    Incentivized
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    Ideagen
    • Coverage period
    • Available variables
    • Internal consistency
    Incentivized
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    Cons
    Contentsquare
    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Incentivized
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    Ideagen
    • I use WRDS often. If Ideagen Audit Analytics can have a closer relationship with WRDS, that will be awesome, for example, more frequent updates on WRDS.
    • Overall, I like this dataset so far.
    Incentivized
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    Likelihood to Renew
    Contentsquare
    For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on
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    Ideagen
    No answers on this topic
    Usability
    Contentsquare
    It is fairly easy to use, easy to explain, and easy to learn even for a non-techie like me. I admit I was a little intimidated when it was recommended by my developers, but I learned afterwards that there really was nothing to worry about. My experience has been awesome so far!
    Incentivized
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    Ideagen
    The data from Ideagen Audit Analytics are easy to use and implement into research projects. I very rarely have any issues with accessing or using the data. One of the big reasons for this is that the data are clean and well organized. This stands out relative to other data providers.
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    Support Rating
    Contentsquare
    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
    Incentivized
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    Ideagen
    No answers on this topic
    Alternatives Considered
    Contentsquare
    ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.
    Incentivized
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    Ideagen
    Ideagen Audit Analytics complements the usage of WRDS. I download company's financial data from WRDS and auditors' data from Ideagen Audit Analytics. I think this is a good pair.
    Incentivized
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    Return on Investment
    Contentsquare
    • Our UX team can now use hard data to back up and validate design decisions that we make. Our role as usability experts is becoming more respected and integral to business objectives because we now have data that can back up our field of study and prove that our roles are demonstrably useful and necessary.
    • HotJar allows our small team of 3 UX designers to get research data as if we were a much larger team. Instead of painstakingly using our time to do guerrilla research, endless user observations, and other types of manual testing, we can now get a significant portion of our data from HotJar.
    • Using HotJar is actually giving our team a sense of excitement and enjoyment in our day-to-day usability work. Instead of seeing UX as a chore, HotJar is making data gathering and analyzing more fun, because we can see tangible results from a much larger pool of user/user-data than we could in the past.
    Incentivized
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    Ideagen
    • It helped me increase my productivity.
    • It made my research faster.
    • It made my research more efficient.
    Incentivized
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    ScreenShots