Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now boasts a suite of customer journey analytic capabilities.
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Microsoft Sentinel
Score 8.6 out of 10
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Microsoft Sentinel (formerly Azure Sentinel) is designed as a birds-eye view across the enterprise. It is presented as a security information and event management (SIEM) solution for proactive threat detection, investigation, and response.
ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
It's certainly well-suited in environments that rely heavily on Microsoft products, and it's well-suited for environments where you have other business drivers to go to the E5 license. If I were to say where I would not and why, I only gave it a seven on the recommendation, that answer would probably vary if you already owned E5 or not. It's extremely expensive. And if there are other alternatives, if you don't have any other driving reason to go to E5, I would coach you not to go to Microsoft Sentinel. But if you're there, it's a fantastic property. It's certainly part of the cost argument for moving to E5, but it's only a part. It can't by itself justify the move to E5.
Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
It's the scale. Having built-in detections and vulnerabilities and the ability to see into the traffic flows is absolutely key. Look at it from my perspective as network security. We want to see what's going on east, west, between all the kinds of subscriptions and the tenants. We don't have that. We don't have that with any other product. Microsoft Sentinel gives us that kind of visibility.
It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
An area for improvement is how case management is surfaced within the Microsoft Sentinel experience, as clearer integration into Sentinel workflows would reduce context switching and improve incident handling.
There is an opportunity to further expand agentic, autonomous investigation and response capabilities.
At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
Because, as I said, it still lacks a lot of things, like many playbooks outside the Copilot integrations and the actual remediation. For example, for Microsoft Sentinel and SAP, I would want to see Copilot doing a lot of remediations in Microsoft Sentinel at SAPN, like executing the transaction code, maybe creating certain increases, or remediating stuff like that, which is all customized.
Microsoft support is one of the highest rated on the market. It has global and multilingual support. Calls can be made over the phone and the solution is virtually instantaneous with the help of Microsoft engineers. It's great!
ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have. The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
Microsoft Sentinel excels in cloud-native scalability, Microsoft ecosystem integration, and AI-driven threat detection with UEBA and Fusion rules, offering faster deployment and lower costs (48% cheaper per Forrester) than Splunk, QRadar, Exabeam, SentinelOne, Securonix, and Wazuh. It lags in third-party integrations and syslog parsing. Organizations choose Microsoft Sentinel for its cost-effectiveness, automation, and Microsoft synergy, especially in Azure-heavy environments, though Splunk and Exabeam lead in flexibility and UEBA, respectively.
Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
As any cybersecurity product, this has to be more with risk to avoid loss in case of a ransomware that more than relate to a productivity increase. Maybe the impact could be that instead of having people that are checking 24/7 the dashboard, you could implement Sentinel and have less people checking that or people with less expertise. So the saving will be a minor but will be a saving in the cost of your team.
