TrustRadius: an HG Insights company

Contentsquare, now with Hotjar vs. Node.io (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contentsquare

    Score7.5 out of 10
    N/AContentsquare is an enterprise experience intelligence and Digital Analytics platform designed to track, visualize, and optimize user journeys across websites and mobile applications. The platform captures digital interaction telemetry—such as clicks, scrolls, hovers, and page drop-offs—without manual event tagging to power Web Analytics, session replays, funnel visualization, and experience monitoring.N/A

    Node.io (discontinued)

    Score9 out of 10
    N/ANode.io was a sales intelligence platform, providing access to correlative insights and "cloned" ideal customers built upon Node's database of companies and individuals, acted upon by AI. Node.io was acquired by SugarCRM August 2020, to bolster the company's CX capabilities and predictive insights. Node.io is no longer available standalone.N/A
    Pricing
    ContentsquareNode.io (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ContentsquareNode.io (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ContentsquareNode.io (discontinued)
    Considered Both Products
    Contentsquare
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    53 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    50 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    53 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    44 Answers
    No answers on this topic
    Implementation went as expected
    95%
    Implementation went as expected
    42 Answers
    No answers on this topic
    Features
    ContentsquareNode.io (discontinued)
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Contentsquare, now with Hotjar and Node.io (discontinued)
    Feature
    Contentsquare, now with Hotjar
    8.0
    1 Ratings
    5% above category average
    Node.io (discontinued)
    -
    Ratings
    Responsive Design for Web Access8.01 Ratings00 Ratings
    Mobile Application8.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile8.01 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Contentsquare, now with Hotjar and Node.io (discontinued)
    Feature
    Contentsquare, now with Hotjar
    9.7
    1 Ratings
    3% above category average
    Node.io (discontinued)
    -
    Ratings
    Heatmap tool8.01 Ratings00 Ratings
    Click analytics10.01 Ratings00 Ratings
    Scroll maps10.01 Ratings00 Ratings
    Conversion tracking10.01 Ratings00 Ratings
    Goal tracking10.01 Ratings00 Ratings
    Session Recording and Replay10.01 Ratings00 Ratings
    User Segmentation10.01 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of Contentsquare, now with Hotjar and Node.io (discontinued)
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    Node.io (discontinued)
    8.2
    1 Ratings
    6% above category average
    Advanced search00 Ratings8.01 Ratings
    Identification of new leads00 Ratings9.01 Ratings
    List quality00 Ratings6.01 Ratings
    List upload/download00 Ratings6.01 Ratings
    Ideal customer targeting00 Ratings10.01 Ratings
    Load time/data access00 Ratings10.01 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Contentsquare, now with Hotjar and Node.io (discontinued)
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    Node.io (discontinued)
    9.0
    1 Ratings
    15% above category average
    Contact information00 Ratings8.01 Ratings
    Company information00 Ratings10.01 Ratings
    Industry information00 Ratings9.01 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Contentsquare, now with Hotjar and Node.io (discontinued)
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    Node.io (discontinued)
    7.7
    1 Ratings
    3% above category average
    Lead qualification process00 Ratings7.01 Ratings
    Smart lists and recommendations00 Ratings10.01 Ratings
    Salesforce integration00 Ratings10.01 Ratings
    Alerts and reminders00 Ratings8.01 Ratings
    Data hygiene00 Ratings5.01 Ratings
    Tags00 Ratings9.01 Ratings
    Filters and segmentation00 Ratings5.01 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Contentsquare, now with Hotjar and Node.io (discontinued)
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    Node.io (discontinued)
    10.0
    1 Ratings
    29% above category average
    Sales email templates00 Ratings10.01 Ratings
    Append emails to records00 Ratings10.01 Ratings
    Best Alternatives
    ContentsquareNode.io (discontinued)
    Small Businesses
    Fullstory
    Score8.9 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Quantum Metric
    Score7.5 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Glassbox
    Score6.3 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ContentsquareNode.io (discontinued)
    Likelihood to Recommend
    8.2
    (118 ratings)
    9.0
    (2 ratings)
    Likelihood to Renew
    5.1
    (13 ratings)
    -
    (0 ratings)
    Usability
    9.5
    (8 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (5 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ContentsquareNode.io (discontinued)
    Likelihood to Recommend
    Contentsquare
    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
    Incentivized
    Read full review
    Discontinued Products
    Earlier this week, we had a mishap where a client's birth certificate went missing while being transferred between departments. This could have been disastrous for both our employees and the client, but Sugar allowed for quick detective work that let us track the document's passage between specific employees, and the item was located and returned!
    Incentivized
    Read full review
    Pros
    Contentsquare
    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
    Incentivized
    Read full review
    Discontinued Products
    • Customer profile and sales analyst features provide relevant information for sales calls.
    • Node allows me to bring more vendors and more contacts in, allowing me to expand lists and connect with more accurate contacts.
    • Node's collaborative nature is very appreciated when they keep on asking for feedback for improvement.
    Incentivized
    Read full review
    Cons
    Contentsquare
    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Incentivized
    Read full review
    Discontinued Products
    • More focus on the display of scanned documents
    • Easier recall and presentation of scanned documents
    • Lag times between entering an Action and seeing it appear
    Incentivized
    Read full review
    Likelihood to Renew
    Contentsquare
    For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on
    Read full review
    Discontinued Products
    No answers on this topic
    Usability
    Contentsquare
    It is fairly easy to use, easy to explain, and easy to learn even for a non-techie like me. I admit I was a little intimidated when it was recommended by my developers, but I learned afterwards that there really was nothing to worry about. My experience has been awesome so far!
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Contentsquare
    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Contentsquare
    ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.
    Incentivized
    Read full review
    Discontinued Products
    Node excels when it comes to lead intelligence like account-level and market insights. Its lead management module gives better segmentation and account identification. It is a good choice for mid-size companies (50-1000 employees) and their quality of support is very satisfactory. Its searchable data gives accurate results and its ease of integration with Salesforce is an added advantage over its competitors.
    Incentivized
    Read full review
    Return on Investment
    Contentsquare
    • Our UX team can now use hard data to back up and validate design decisions that we make. Our role as usability experts is becoming more respected and integral to business objectives because we now have data that can back up our field of study and prove that our roles are demonstrably useful and necessary.
    • HotJar allows our small team of 3 UX designers to get research data as if we were a much larger team. Instead of painstakingly using our time to do guerrilla research, endless user observations, and other types of manual testing, we can now get a significant portion of our data from HotJar.
    • Using HotJar is actually giving our team a sense of excitement and enjoyment in our day-to-day usability work. Instead of seeing UX as a chore, HotJar is making data gathering and analyzing more fun, because we can see tangible results from a much larger pool of user/user-data than we could in the past.
    Incentivized
    Read full review
    Discontinued Products
    • Our company has increased profits 20% from last year after implementing Sugar
    • Our transfer to largely remote work has been hugely simplified by Sugar
    • Despite an industry-wide "pandemic slump", the ease of use brought by Sugar has allowed us to remain a major player in tax assistance even as other companies have struggled
    Incentivized
    Read full review
    ScreenShots