Contify vs. ZoomInfo Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contify
Score 8.9 out of 10
Enterprise companies (1,001+ employees)
Contify provides AI-powered Market and Competitive Intelligence solutions that offer a 360-degree view of market, industry, and competition. Contify empowers businesses with relevant, timely, and role-specific insights to drive enterprise-wide decision-making agility and sustained growth. Contify helps businesses drive informed decision-making by enabling them to keep track of what’s important in a world brimming with ‘digital noise’. Enterprises can access the Contify platform for noise…N/A
ZoomInfo Sales
Score 8.2 out of 10
N/A
ZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
ContifyZoomInfo Sales
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ContifyZoomInfo Sales
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ContifyZoomInfo Sales
Considered Both Products
Contify
Chose Contify
Contify allows customization and helps me develop my own watchlist where I can just add a bunch of companies to different lists and it'll start tracking them for me, it will also allow me to structure the dashboard as per my business hierarchy whereas, Crayon is focused more …
Chose Contify
Contify has provided my organization with powerful features increasing market intelligence by offering email alerts, user management, taxonomy generator, and custom feeds that help us make informed decisions. It increases the capacity for in-depth investigation starting from …
Chose Contify
Prior to Contify, we didn't have the insight that we do. With a lack of time, we were unable to collect the competitor data and updates as doing it in-house is a nightmare. If you were to manually track all information, updates, social media, etc., so much of your time would be …
Chose Contify
Contify has the most helpful feature. It enables me to search for competitors on various websites and social media. Almost all of the information we need is readily available to us. We get actionable intelligence
ZoomInfo Sales
Chose ZoomInfo Sales
When I talk about ZoomInfo stacking up against the software that I have selected above, I'll say that ZoomInfo lacks a lot of features when it comes to the comparison of price and features. So even the basic license of Apollo provides you with email automation, LinkedIn …
Chose ZoomInfo Sales
Apollo.io and LinkedIn have poorer quality data, but LinkedIn can do other things ZoomInfo Sales can't, and Apollo.io has other focuses like flows/sequences. Clay can have better quality data through its scrapping capabilities
Chose ZoomInfo Sales
Strengths: Large B2B contact database, Strong U.S. coverage, Direct-dial phone numbers (one of its biggest advantages), Organizational charts and reporting hierarchies.
Chose ZoomInfo Sales
ZoomInfo provides much more detailed and focused search capabilities than what I was using previously. I like the depth ZoomInfo provides.
Chose ZoomInfo Sales
ZoomInfo has easier functionality, integration and far far more data available than the alternatives. It is more expensive by a decent margin but if that isn't an issue for a business then it is definitely the absolute best resource available for business data.
Chose ZoomInfo Sales
It works well overall, but needs more filters from the individual. 6sense is run by an admin.
Chose ZoomInfo Sales
In my opinion, ZoomInfo Sales is by far the best and number 1. I have used others like it and they don't even compare.
Chose ZoomInfo Sales
Lusha and LinkedIn Premium Business
Chose ZoomInfo Sales
Demandbase has outdated info. No good way to export contacts. There is no sidebar; you have to use the tool on its own to find people, and the information is unreliable. It's not user-friendly. Zoom has all of that and more.
Chose ZoomInfo Sales
ZoomInfo Sales has all the info in one place. No longer do you need to check 5 tools to verify info! Its all available in ZoomInfo Sales so it simplifies my day to day.
Chose ZoomInfo Sales
Really no comparison.Smarte has half the functionality and even less data
Chose ZoomInfo Sales
Better data, better user experience. Easier to learn. Faster to export, search, qualify. It is more expensive (for us) but is so worth it for data accuracy and user experience. Customers get so upset when you call with bad data, so it helps reps be more successful when they …
Chose ZoomInfo Sales
ZoomInfo Sales is solid for enterprise-level data depth, but Apollo edges it out in usability, value, and efficiency for everyday prospecting. ZoomInfo Sales has broader coverage, but Apollo’s data tends to be more accurate and up-to-date for the contacts we actually care about.
Chose ZoomInfo Sales
very well, they are better at international tho
Chose ZoomInfo Sales
ZoomInfo Sales regularly had the best data and lead lists created.
Chose ZoomInfo Sales
In my opinion, ZoomInfo Sales wins hands down. LinkedIn might be good for growing my own business or to network, but nothing like ZoomInfo Sales in my role.
Chose ZoomInfo Sales
Snov.io is great for email retrieval on company domains. They work great alongside each other as tools maximizing success.
Chose ZoomInfo Sales
Our niche business model means that ZI Sales OS and Engage are the only marketing tools we need for success.
Chose ZoomInfo Sales
I prefer ZoomInfo Sales over sales navigator and UpLead as I think its more user friendly, clean and more precise and provides more sales driven data.
Chose ZoomInfo Sales
Does not have as good of information, most of the time their phone numbers and emails are outdated in comparison to ZoomInfo
Features
ContifyZoomInfo Sales
Prospecting
Comparison of Prospecting features of Product A and Product B
Contify
-
Ratings
ZoomInfo Sales
8.0
Ratings
3% above category average
Advanced search00 Ratings8.60 Ratings
Identification of new leads00 Ratings7.80 Ratings
List quality00 Ratings7.40 Ratings
List upload/download00 Ratings8.10 Ratings
Ideal customer targeting00 Ratings7.70 Ratings
Load time/data access00 Ratings8.30 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Contify
-
Ratings
ZoomInfo Sales
8.1
Ratings
4% above category average
Contact information00 Ratings8.00 Ratings
Company information00 Ratings8.50 Ratings
Industry information00 Ratings7.80 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Contify
-
Ratings
ZoomInfo Sales
7.6
Ratings
2% above category average
Lead qualification process00 Ratings7.60 Ratings
Smart lists and recommendations00 Ratings7.30 Ratings
Salesforce integration00 Ratings8.80 Ratings
Company/business profiles00 Ratings8.10 Ratings
Alerts and reminders00 Ratings7.00 Ratings
Data hygiene00 Ratings7.00 Ratings
Automatic data refresh00 Ratings7.40 Ratings
Tags00 Ratings7.40 Ratings
Filters and segmentation00 Ratings8.00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Contify
-
Ratings
ZoomInfo Sales
6.3
Ratings
17% below category average
Sales email templates00 Ratings6.60 Ratings
Append emails to records00 Ratings5.90 Ratings
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ContifyZoomInfo Sales
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User Ratings
ContifyZoomInfo Sales
Likelihood to Recommend
8.9
(0 ratings)
8.3
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.6
(0 ratings)
Usability
-
(0 ratings)
8.1
(0 ratings)
Support Rating
-
(0 ratings)
8.1
(0 ratings)
Implementation Rating
-
(0 ratings)
7.5
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
9.6
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
ContifyZoomInfo Sales
Likelihood to Recommend
In terms of features, Contify is the best. It is used to
locate competitors across a variety of web properties and social media
platforms. It uses AI to track information on customers, competitors, and other
industry segments. Another benefit I've found is their analyst team's
willingness and ability to develop specific taxonomies for my industry. It
enables us to collect and share data across the company. I believe that
automatic tagging is still a viable option for learning and can be made even
more effective.
Read full review
I have found it to work best combined with LinkedIn Sales Nav. I use the filters on the sales navigation search to find people I wish to target, then use the sidebar to export individuals with the correct information into our CRM quickly. That is my bread-and-butter play as a BDR; I'm in there every day. It is also helpful to quickly check a company's revenue and employee count.
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Pros
  • Tracking of competitors updates.
  • Great support team.
  • Complete customization.
Read full review
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
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Cons
  • Contify is the competitive intelligence system that we trust because it is a fully customizable platform that meets the requirements of my company, it is a solution that provides a quality service with numerous resources and a unique user experience, in addition to offering a robust interface and simple use its characteristics take all the credit.
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  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
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Likelihood to Renew
No answers on this topic
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
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Usability
No answers on this topic
Overall super simple to use. You do not need any training to use it, just a couple of minutes as it is very intuitive. I love using it because it has everything in one place except cadence. The filters on accounts and prospects is very easy to use as well.
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Support Rating
No answers on this topic
I would give it a higher rating but they keep changing our account managers.
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Implementation Rating
No answers on this topic
There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
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Alternatives Considered
Contify has provided my organization with powerful features increasing market intelligence by offering email alerts, user management, taxonomy generator, and custom feeds that help us make informed decisions. It increases the capacity for in-depth investigation starting from intelligence, it is a wonderful tool that offers success because it is Unequivocal, simple and deliberate.
Read full review
When I talk about ZoomInfo stacking up against the software that I have selected above, I'll say that ZoomInfo lacks a lot of features when it comes to the comparison of price and features. So even the basic license of Apollo provides you with email automation, LinkedIn automation, a bunch of calling numbers, and workflow automation. But when it comes to ZoomInfo, the dialer part costs a different price. For the email automation part, you have to pay a different price. And yes, and also again, the enrichment feature is something where you have to enrich every contact one-on-one. There is no bulk enrichment feature available in ZoomInfo, while Apollo, Luca, and Clay offer a bulk enrichment feature.
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Return on Investment
  • Has allowed me to increase the efficiency of my research team
  • Spend much less time in collating information
  • No mobile app delays the process
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  • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
  • TAM (total addressable market) data accuracy is significant.
  • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
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ScreenShots

Contify Screenshots

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