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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Conversica

    Score4 out of 10
    Mid-Size Companies (51-1,000 employees)
    Conversica provides lead management software for marketing, inside sales and sales groups.

    $1,499

    per installation

    Informatica MDM & 360 Applications

    Score5.5 out of 10
    N/AInformatica MDM is an enterprise master data management solution that competes directly with IBM's InfoSphere and Oracle's Siebel UCM product.Informatica MDM and the company's 360 applications present a multidomain solution with flexibility to support any master data domain and relationship—whether on-premises, in the cloud, or both.N/A
    Pricing
    ConversicaInformatica MDM & 360 Applications
    Editions & Modules
    Starter Edition
    $1,499
    per installation
    No answers on this topic
    Offerings
    Pricing Offerings
    ConversicaInformatica MDM & 360 Applications
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.—
    More Pricing Information
    Community Pulse
    ConversicaInformatica MDM & 360 Applications
    Considered Both Products
    Conversica
    No answer on this topic
    Informatica
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    14 Answers
    Delivers good value for the price
    No answers on this topic
    93%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    No answers on this topic
    94%
    Happy with the feature set
    15 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    87%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    No answers on this topic
    79%
    Implementation went as expected
    11 Answers
    Best Alternatives
    ConversicaInformatica MDM & 360 Applications
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    Piper the AI SDR by Qualified
    Score8.9 out of 10
    No answers on this topic
    Enterprises
    No answers on this topic
    SAP Master Data Governance
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ConversicaInformatica MDM & 360 Applications
    Likelihood to Recommend
    9.3
    (95 ratings)
    9.0
    (20 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    9.0
    (1 ratings)
    Usability
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    Support Rating
    8.9
    (73 ratings)
    9.0
    (2 ratings)
    Implementation Rating
    8.1
    (49 ratings)
    8.0
    (1 ratings)
    User Testimonials
    ConversicaInformatica MDM & 360 Applications
    Likelihood to Recommend
    Conversica
    Conversica is an excellent tool if you have a large database of potential students, sales leads, or other forms of potential customers/users. It does not replace human interaction, but instead supplements it - allowing your admissions/sales/retention team to spend their time with those individuals that are in most need of assistance - whether that be because they are "hot leads" for a sale, students with a sincere interest, or customers needing assistance beyond the capabilities of an automatic system.
    Incentivized
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    Informatica
    It is a robust software with great management and data model. It can be difficult to learn how to use and deploy the first time but the mapping and features work very well and have optimized our productivity and cost savings. We can customize reports, create rules and integrate with other applications. Overall I recommend it.
    Incentivized
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    Pros
    Conversica
    • Conversica is great at working low level leads and surfacing those that are in fact interested in your product or service.
    • Conversica is also useful in weeding out leads that are not strong.
    • Since Conversica is sending emails to various prospects, customers and opportunities, it allows sales, account managers, service etc, to focus on other activities, thereby saving time and freeing up resources.
    Incentivized
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    Informatica
    • This program raises us to a professional level where we have better versatility to control all the media of my work and have a correct response for each scenario.
    • It is essential to be right about the destination and development of my data, Informatica MDM is here to simplify all these processes for its users.
    Incentivized
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    Cons
    Conversica
    • The method of standing up campaigns can be a little tedious for administrators because it uses copy/paste of Salesforce Campaign ID instead of just searching for active Salesforce campaigns.
    • Understanding the conversation path options that the AI could take is improving greatly, but can still use some improvements for admin awareness when standing up a new conversation.
    • Understanding what conversation types exist and how they differ from one another is sometimes difficult to self-serv, but the Conversica team is always very good about helping out explaining these.
    Incentivized
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    Informatica
    • It is unfortunate how this program has a couple of limitations in terms of insertions; it does not have the ability to agglomerate and archive the data in real-time by groups.
    • To have automation functions, the program is very limited in performing one task at a time, compared to other systems that perform functions simultaneously.
    Incentivized
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    Likelihood to Renew
    Conversica
    Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
    Read full review
    Informatica
    Supporting well in managing our huge customer base and managing the customer hierarchies well aligned with transactional processes
    Incentivized
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    Usability
    Conversica
    Standalone, it's very easy to use. It becomes a little more complicated when you're working with it as an integration in Salesforce.
    Incentivized
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    Informatica
    Strong Customer MDM capabilities for de-duplication, merging, golden record, exposing customer master data. Strong Integration capabilities
    Incentivized
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    Support Rating
    Conversica
    Our account manager and support rep have been extremely helpful in helping us get the system where we wanted it. Given our original use case as a lead qualifier, a lot of the conversations needed to be altered or exceptions created in order to provide the customization we needed. Our AM and support rep were able to accommodate most of our requests and were extremely helpful in working with us on a solution.
    Incentivized
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    Informatica
    I'm not sure since I never used support. My colleagues never had any issues with it, therefore my rating would be an 8 with a certain range of uncertainty.
    Read full review
    Implementation Rating
    Conversica
    The implementation went smoothly. The only advice I would give for anybody looking to integrate Conversica with Salesforce is to ensure that either you or somebody within your organization has experience with process builder as you'll need to create some processes to force your leads into Salesforce campaigns for the Conversica system to pick them up.
    Incentivized
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    Informatica
    The integrator did a fair job and even though Business Change Management was complex, it was well concluded on time
    Incentivized
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    Alternatives Considered
    Conversica
    I haven't looked into many other conversational ai products - we received a solid recommendation about using this and have been happy with the process and experience. Price was also pretty good, so we didn't feel a need to shop around on that front. If things change I'll do that homework, but we're happy for now
    Incentivized
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    Informatica
    Informatica MDM has proven it's worth in the organization by driving the revenue growth. It saves our lot of time by filtering out duplicate values and helps in solving critical business problems. It is very helpful when we deal with a lot of data. Apart from this we can populate data on various third party integration which is most useful case
    Incentivized
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    Return on Investment
    Conversica
    • We have found that each conversation type has a different ROI. Some are very hard to report off of, whereas others are easy. this is because some are more built around building awareness of what we offer where they may not purchase it for months down the line.
    • Has helped us to save on salaries. If staff were to try to do the same thing our AI Assistant does, it would take them many hours to be as successful.
    Incentivized
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    Informatica
    • I cannot speak to this for 2 reasons. 1. I am not privy to the financials associated with this implementation or the previous one. 2. We have not hit our 'go-live' for this implementation yet to compare it's performance to our previous solution.
    Incentivized
    Read full review
    ScreenShots

    Conversica Screenshots

    Screenshot of Dashboard showing an overview of important metrics, like response rates, hot leads and top-performing lead sources