Conversica vs. WRITER

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Conversica
Score 4.0 out of 10
Mid-Size Companies (51-1,000 employees)
Conversica provides lead management software for marketing, inside sales and sales groups.
$1,499
per installation
WRITER
Score 5.6 out of 10
N/A
WRITER is an end-to-end platform for building, activating, and supervising AI agents across the enterprise. It empowers IT and business teams to collaboratively build agents that automate work, improve decision making, and drive business outcomes.
$39
per month per user
Pricing
ConversicaWRITER
Editions & Modules
Starter Edition
$1,499
per installation
Starter
$39
per month per user
Enterprise
Custom
Offerings
Pricing Offerings
ConversicaWRITER
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.
More Pricing Information
Community Pulse
ConversicaWRITER
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ConversicaWRITER
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Score 8.3 out of 10
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User Ratings
ConversicaWRITER
Likelihood to Recommend
9.3
(95 ratings)
5.6
(19 ratings)
Likelihood to Renew
8.5
(6 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
8.9
(73 ratings)
-
(0 ratings)
Implementation Rating
8.1
(49 ratings)
-
(0 ratings)
User Testimonials
ConversicaWRITER
Likelihood to Recommend
Conversica
Conversica is an excellent tool if you have a large database of potential students, sales leads, or other forms of potential customers/users. It does not replace human interaction, but instead supplements it - allowing your admissions/sales/retention team to spend their time with those individuals that are in most need of assistance - whether that be because they are "hot leads" for a sale, students with a sincere interest, or customers needing assistance beyond the capabilities of an automatic system.
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WRITER
It is very easy to navigate, build, and contextually meld your agent into whatever you like. As long as you know how their back-end no-coding platform works, it becomes a breeze to create bespoke content that actually matters, and makes sense. We've done this with multiple agents and as I call it, "sub-functions". There's a lot more potential the agents can do, all you need to know is to just learn the process.
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Pros
Conversica
  • Conversica is great at working low level leads and surfacing those that are in fact interested in your product or service.
  • Conversica is also useful in weeding out leads that are not strong.
  • Since Conversica is sending emails to various prospects, customers and opportunities, it allows sales, account managers, service etc, to focus on other activities, thereby saving time and freeing up resources.
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WRITER
  • Writer applies our writing style to copy I'm working on in browser tabs, ensuring I stay true to our voice.
  • Writer is able to quickly skim full blogs via a single link to use them as source material for drafting marketing copy I need.
  • Writer is my own business version of ChatGPT that keeps our sessions secure within the business.
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Cons
Conversica
  • The method of standing up campaigns can be a little tedious for administrators because it uses copy/paste of Salesforce Campaign ID instead of just searching for active Salesforce campaigns.
  • Understanding the conversation path options that the AI could take is improving greatly, but can still use some improvements for admin awareness when standing up a new conversation.
  • Understanding what conversation types exist and how they differ from one another is sometimes difficult to self-serv, but the Conversica team is always very good about helping out explaining these.
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WRITER
  • i do find the organisation a bit confusing, like the functions available in 'ask Writer' being separate to the main window. there were lots of functions i wasn't able to find intuitively that we needed a support call for
  • asking for a summary of key points doesn't always pick up the main points
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Likelihood to Renew
Conversica
Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
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WRITER
No answers on this topic
Usability
Conversica
Standalone, it's very easy to use. It becomes a little more complicated when you're working with it as an integration in Salesforce.
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WRITER
No answers on this topic
Support Rating
Conversica
Our account manager and support rep have been extremely helpful in helping us get the system where we wanted it. Given our original use case as a lead qualifier, a lot of the conversations needed to be altered or exceptions created in order to provide the customization we needed. Our AM and support rep were able to accommodate most of our requests and were extremely helpful in working with us on a solution.
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WRITER
No answers on this topic
Implementation Rating
Conversica
The implementation went smoothly. The only advice I would give for anybody looking to integrate Conversica with Salesforce is to ensure that either you or somebody within your organization has experience with process builder as you'll need to create some processes to force your leads into Salesforce campaigns for the Conversica system to pick them up.
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WRITER
No answers on this topic
Alternatives Considered
Conversica
I haven't looked into many other conversational ai products - we received a solid recommendation about using this and have been happy with the process and experience. Price was also pretty good, so we didn't feel a need to shop around on that front. If things change I'll do that homework, but we're happy for now
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WRITER
WordPress is not very clear about the tools that are available with some themes over others. Instead, Write has multiple functions and makes the work complete in its entirety. It's easy to navigate and it also allows me to use multiple accounts. It has database links and at the same time it is compatible with MS office in all versions
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Return on Investment
Conversica
  • We have found that each conversation type has a different ROI. Some are very hard to report off of, whereas others are easy. this is because some are more built around building awareness of what we offer where they may not purchase it for months down the line.
  • Has helped us to save on salaries. If staff were to try to do the same thing our AI Assistant does, it would take them many hours to be as successful.
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WRITER
  • Developing a styleguide to consolidate message, phrasing, writing style, and brand voice requirements.
  • I'd like to see a Firefox addition at some time, but for now, the Chrome and Google Docs extensions suffice.
  • Processes for producing, revising, optimizing, and publishing material have been streamlined.
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ScreenShots

Conversica Screenshots

Screenshot of Dashboard showing an overview of important metrics, like response rates, hot leads and top-performing lead sources

WRITER Screenshots

Screenshot of the shared development environment where IT tackles technical complexity and business defines logic.Screenshot of an example high-impact agent, used to accelerate adoption and minimizing change management.Screenshot of the centralized command center designed to offer everything IT needs to govern a secure, healthy ecosystem of high-performing agents.