ConvertKit vs. Mailigen

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ConvertKit
Score 8.9 out of 10
N/A
ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.
$29
per month
Mailigen
Score 7.1 out of 10
N/A
Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email marketing. Mailigen offers several integration points including online surveys that you can use to segment your audience and send personalized emails.
$10
per month
Pricing
ConvertKitMailigen
Editions & Modules
Creator
$29.00
per month
Creator Pro
$59.00
per month
Mailigen
$10.00
per month
Offerings
Pricing Offerings
ConvertKitMailigen
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
ConvertKitMailigen
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ConvertKit
9.5
3 Ratings
15% above category average
Mailigen
7.4
1 Ratings
10% below category average
WYSIWYG email editor8.03 Ratings8.01 Ratings
Dynamic content10.03 Ratings8.01 Ratings
Ability to test dynamic content10.03 Ratings7.01 Ratings
Landing pages8.03 Ratings00 Ratings
A/B testing10.03 Ratings6.01 Ratings
Mobile optimization10.03 Ratings8.01 Ratings
Email deliverability reporting10.03 Ratings9.01 Ratings
List management10.03 Ratings3.01 Ratings
Triggered drip sequences10.03 Ratings10.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ConvertKit
9.0
3 Ratings
15% above category average
Mailigen
3.0
1 Ratings
89% below category average
Dashboards9.03 Ratings3.01 Ratings
Standard reports9.03 Ratings4.01 Ratings
Custom reports9.02 Ratings2.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
ConvertKit
10.0
3 Ratings
17% above category average
Mailigen
-
Ratings
URL Validation10.02 Ratings00 Ratings
Link Tracking10.02 Ratings00 Ratings
Image Validation10.02 Ratings00 Ratings
Inbox Display10.03 Ratings00 Ratings
Email Accessibility Tools10.02 Ratings00 Ratings
Spelling and Grammar Check10.02 Ratings00 Ratings
Spam Testing10.02 Ratings00 Ratings
Email Previews10.03 Ratings00 Ratings
Best Alternatives
ConvertKitMailigen
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Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
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Score 10.0 out of 10
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Score 10.0 out of 10
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Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
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Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ConvertKitMailigen
Likelihood to Recommend
10.0
(3 ratings)
8.0
(7 ratings)
Likelihood to Renew
-
(0 ratings)
8.6
(6 ratings)
Usability
-
(0 ratings)
8.2
(1 ratings)
Support Rating
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
ConvertKitMailigen
Likelihood to Recommend
ConvertKit
It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
Read full review
Mailigen
Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
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Pros
ConvertKit
  • Ease of Use
  • Reliability
  • Segmentation
  • Automation
Read full review
Mailigen
  • Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
  • Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
  • Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
  • Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.
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Cons
ConvertKit
  • Pricing.
  • Google Analytics integration.
  • Email templates and a modern interface for composing emails.
Read full review
Mailigen
  • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
  • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
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Likelihood to Renew
ConvertKit
No answers on this topic
Mailigen
We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.
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Usability
ConvertKit
No answers on this topic
Mailigen
Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
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Support Rating
ConvertKit
No answers on this topic
Mailigen
Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
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Implementation Rating
ConvertKit
No answers on this topic
Mailigen
With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
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Alternatives Considered
ConvertKit
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
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Mailigen
Mailigen falls short to Listrak due to Listrak's far superior contact, conversion, and message analytics. Some features are unavailable or not easily integrated with the Mailigen platform compared to its competition, but features such as model acquisition & shopping cart abandonment are available. The ability to integrate such features into your website may be easier when using a competitors platform, but easy usability comes with a price. Extra perks such Coupon managers & etc. are useful features that allow you to generate Barcodes & QR codes, as well as track various data analytics when implementing this feature. Small items as such are what Mailigen lacks in comparison to its competitors, but their price point kicks the rest out of the water if you can live without some of the bells and whistles.
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Return on Investment
ConvertKit
  • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
  • My return clients percentages have increased since I started using Convertkit
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Mailigen
  • Better delivery of mail campaigns giving better ROI numbers
  • Better stats so that we can assess what works and what does not.
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ScreenShots