ConvertKit vs. Robly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ConvertKit
Score 8.3 out of 10
N/A
ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.
$29
per month
Robly
Score 9.3 out of 10
N/A
Robly is an email marketing solution designed for small businesses. It's key features are its ability to auto-resend unopened emails, pop-up widgets, and proprietary AI-powered software that sends emails based on schedules specific to each recipient.
$19
per month
Pricing
ConvertKitRobly
Editions & Modules
Creator
$29.00
per month
Creator Pro
$59.00
per month
Robly
$19
per month
Offerings
Pricing Offerings
ConvertKitRobly
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ConvertKitRobly
Considered Both Products
ConvertKit
Chose ConvertKit
We just compared it with Mailchimp initially and later realised both the tools works well for email marketing campaigns, ConvertKit helped us managing lot of things with single tool rather than using 2 - 3 different tools. Pricing wise also it was almost coming around similar …
Chose ConvertKit
I've tried other email marketing platforms, but they were either too complicated or more expensive than ConvertKit. The way that ConvertKit linked with my CRM and Zapier allowed me to use it for what I needed. The other options would probably work as well, but ConvertKit met …
Chose ConvertKit
MailChimp had too many delivery related problems (this is few years ago). This problems include but not limited to bounce, mails landing in spam and more. Mailerlite was advertised as alternative for chimp but they were starting up and I took only because they charged for …
Chose ConvertKit
Mailchimp worked for awhile, but the intuitive automation functions of Convertkit are what really sold me on the product.
Chose ConvertKit
MailerLite, Mailchimp and Mad Mimi
Chose ConvertKit
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
Robly
Chose Robly
Robly is better suited for a general constituency, versus a more targeted donor system like Blackbaud. It allows us to send weekly, and other general newsletter contact and updates to individuals who might not qualify as donor prospects. Alternatively, it keeps our donor …
Chose Robly
Constant Contact is better known but much more expensive for essentially the same thing. When choosing a tool, you need to consider whether the integrations are important. If they are, Robly might not be the best tool. It is more "stand-alone" than other tools. As far as pure …
Chose Robly
In comparison to Robly, Mailchimp can also be considered very user friendly for both marketing professionals and amateurs. It offers many of the same features including creative designs and analytics. We prefer to use Robly for our newsletter and bulk marketing messages because …
Chose Robly
Robly is better than most other platforms because you get better results and you also have more analytics to look at which helps you make better decisions.
Chose Robly
When trying to find an email platform to use with our company, we tried out three major softwares: Robly, Mailchimp, and Constant Contact. The price of Robly is what initially made it stand out to us, but upon using it, we also fell in love with the simplicity of the editing …
Chose Robly
Our clients that use Robly have a tremendous amount of lead turnover. They need information quickly and need to be able to respond and adjust quickly to recipient behaviors. They are working primarily with millennial contacts that digest information at a glance and primarily …
Chose Robly
I have not compared Robly with any other software, I always chose it over any other software, therefore I have no opinion about it.
Chose Robly
Tracking and follow up is better. I switched because I really like the follow up feature to those who had not opened first email.
Chose Robly
Robly is less expensive and more user friendly than Constant Contact. We selected Robly because of the reduced price and features. Constant Contact fit well with our needs, but when another organization recommended Robly to us and we tried it, we decided to stick with it. We …
Chose Robly
Robly has been much more cost effective, which is very important for us, since we are a small business. It is easier to use than Constant Contact, though we now have a significant dip in our subscribers since we've made the switch. Constant Contact didn't even compare in visual …
Chose Robly
Blows them out of the water. Better design, ease of use, formatting, layouts. Reports are more detailed. Worth the additional cost from CC. Client datebase mgmt is much easier and better tracking.
Chose Robly
Constant Contact is much more restrictive in your ability to create a truly branded campaign. Robly has much more of a custom template set up and the tools you need to make a campaign yours and distinctive from a typical template. Constant Contact did have the ability for a …
Chose Robly
More functionality than Constant Contact.
Chose Robly
We like Robly. We love the logo too. Send us freebies. We would like to have more use of CRM on Robly. We would like to use Robly as a CRM and integrate it with our email lists on Facebook and Zoho (which we use). We need to get people more inclined to interact back with us in …
Chose Robly
We chose Robly initially because they boasted the ability to receive 50% more opens through most email marketing campaigns. We've been happy with their service and software and plan to continue use [it].
Chose Robly
We switched to robly after they advertised 50% more opens. Among the various features of their software, we have created much better looking email messages, as well as increased options for sending and reviewing the response to the message. Robly also offered better pricing …
Chose Robly
We chose Robly for the lower cost and OpenGen - it has served us better than Constant Contact which was more than triple the price.
Chose Robly
We outgrew the simple and minimalist service TinyLetter affords.
Chose Robly
Robly has much of the same functionality as Constant Contact. I find Robly's interface to be more intuitive. Robly allows us to upload as many images and documents as we want, without charging us extra. Robly's subscription price is lower than Constant Contact. Their …
Chose Robly
I had used Constant Contact for years, needed a change, like their drip deployment, and follow up deployment [times] number of days after the initial deployment.
Features
ConvertKitRobly
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ConvertKit
8.8
Ratings
9% above category average
Robly
8.0
Ratings
0% below category average
WYSIWYG email editor9.00 Ratings7.60 Ratings
Dynamic content8.70 Ratings7.90 Ratings
Ability to test dynamic content8.70 Ratings00 Ratings
Landing pages8.30 Ratings00 Ratings
A/B testing8.40 Ratings8.10 Ratings
Mobile optimization9.70 Ratings7.90 Ratings
Email deliverability reporting9.70 Ratings9.50 Ratings
List management8.00 Ratings7.30 Ratings
Triggered drip sequences8.40 Ratings7.50 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ConvertKit
8.2
Ratings
6% above category average
Robly
9.3
Ratings
19% above category average
Dashboards8.30 Ratings00 Ratings
Standard reports9.70 Ratings9.30 Ratings
Custom reports6.70 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
ConvertKit
9.4
Ratings
14% above category average
Robly
-
Ratings
URL Validation10.00 Ratings00 Ratings
Link Tracking10.00 Ratings00 Ratings
Image Validation9.30 Ratings00 Ratings
Inbox Display9.70 Ratings00 Ratings
Email Accessibility Tools9.30 Ratings00 Ratings
Spelling and Grammar Check9.00 Ratings00 Ratings
Spam Testing8.00 Ratings00 Ratings
Email Previews10.00 Ratings00 Ratings
Best Alternatives
ConvertKitRobly
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ConvertKitRobly
Likelihood to Recommend
8.0
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
9.0
(0 ratings)
8.5
(0 ratings)
Support Rating
-
(0 ratings)
7.3
(0 ratings)
Implementation Rating
-
(0 ratings)
7.3
(0 ratings)
User Testimonials
ConvertKitRobly
Likelihood to Recommend
For us, it started with a smaller use case of captured leads, nurture them overtime to convert for services. Later we expanded our use case and started using integrations and automations to improve the conversions and automate some tasks as well. Based on that I totally feel someone who is creator and trying to diversify the income across building audience, community, paid Newsletter etc will suits the best. If you are just using it for email campaigns then it might not justify the price tag considering there are other cheaper alternatives that's available in the market.
Read full review
Robly can become easily exploitable for advertising agency services, which rely mostly on stable dynamics to make sure that marketing campaigns work and provide enough results to see profits. In other words, if Robly is managed from a purely professional methodology, better results can be obtained. Robly can also be used to manage small sales where you can better organize information about a specific customer, such as their contact details and history of interactions through different sales operations by the company, so it is not only possible to focus its use on mass marketing, but also intimate businesses that require some degree of administrative control in relation to new message alert notifications. If used in conjunction with services oriented to the execution of seminar sessions or online classes, it is possible to send mailings to groups, where the content information of each session allows viewing different documents and material of various formats from the e-mail, and thus make the sessions to be held seem more attractive to the public. This strategy is very feasible if you are going to sell a product explaining its use and characteristics.
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Pros
  • Emails landing in subscribers inbox.
  • Free mailing address that customers can use.
  • Robust tagging system for managing funnels and targeting users with optimized emails.
  • Broad integrations available for other platforms and optin form plugins.
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  • Ease of use. We switched to Robly from Constant Contact, and find it much more intuitive.
  • Reporting. At a glance, we can see how effective our campaigns have been.
  • I don't have a lot of experience with HTML, but I'm able to create good looking e-mails using the tools provided by Robly.
  • The price is right! Our non-profit saved money by switching from Constant Contact to Robly.
Read full review
Cons
  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.
Read full review
  • The emails do not allow us to add certain tools that would improve our management in the case of data collection, such as the application of interactive surveys within these emails.
  • It does not integrate with services such as Survey Gizmo, which would be useful for structuring surveys.
  • It also does not integrate with sufficient cloud backup platforms, which forces us to export our customer list data manually, and this can lead to errors.
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Likelihood to Renew
No answers on this topic
Because we like the price and value. The annual subscription model allows us to maximize usage without worrying too much about cost, being a small mom and pop outfit.
Read full review
Usability
Can be summed up in three words that 'It just Works'. Crafted for creators and artists in mind, it offers all they need for start building up list. Free tier is really a good move to test out stuff. I am staying with them considering their good email delivery and simple interface and easy integration with our website software. WYSIYG Editor, Standard reporting but not deep level analytics gives all the basic tools needed to support the business.
Read full review
Overall Robly's usability can be considered easy and intuitive. For experienced marketing professionals this program would not be challenging to navigate even on the first uses. There may be a slight learning curve for amateur users but overall it is fairly simple and easy to use and creates professional results.
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Support Rating
No answers on this topic
We sometimes got through to a message taking service but they were not able to resolve our issue with a one-call solution necessarily always.
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Implementation Rating
No answers on this topic
We should have been granted a MOBILE RESPONSIVE email template from the get-go. We were never offered any alternatives.
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Alternatives Considered
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
Read full review
When trying to find an email platform to use with our company, we tried out three major softwares: Robly, Mailchimp, and Constant Contact. The price of Robly is what initially made it stand out to us, but upon using it, we also fell in love with the simplicity of the editing options and the easy navigation and organization of our many lists of contacts. It was a clear choice of which software to go with in the end - Robly ran by a landslide!
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Return on Investment
  • Greatly limits the number of client questions we receive
  • Improves our customer service
  • Tracks the number of leads we get over a period of time
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  • Robly has enabled us to become more efficient in communicating with our audience. Because of the small size of our organization, we have a limited number of hours to dedicate to crafting communication with our audience. The ease of use of Robly means that we can spend less time on the mechanics of creating mass emails and more time on the quality of the communication itself.
  • Since we started using Robly, our Opt-outs, Spam and Bounce rates (which were already quite low) have dwindled to practically nothing. Over our last 10 campaigns, we had 6 emails bounce, 1 marked as spam, and 18 opt-outs out of over 30K emails delivered.
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ScreenShots