What users are saying about
15 Ratings
128 Ratings
15 Ratings
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Score 8.4 out of 100
128 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

  • Zoho Campaigns ranks higher in 3 feature sets: Email & Online Marketing, Reporting & Analytics, Pre-Send Testing

Email & Online Marketing

6.9

ConvertKit

69%
8.0

Zoho Campaigns

80%
Zoho Campaigns ranks higher in 8/9 features

WYSIWYG email editor

4.9
49%
2 Ratings
7.7
77%
24 Ratings

Dynamic content

6.9
69%
2 Ratings
7.2
72%
25 Ratings

Ability to test dynamic content

6.9
69%
2 Ratings
7.6
76%
22 Ratings

Landing pages

6.9
69%
2 Ratings
8.1
81%
17 Ratings

A/B testing

6.9
69%
2 Ratings
8.8
88%
21 Ratings

Mobile optimization

6.4
64%
2 Ratings
7.9
79%
23 Ratings

Email deliverability reporting

8.0
80%
2 Ratings
8.4
84%
36 Ratings

List management

6.4
64%
2 Ratings
8.8
88%
24 Ratings

Triggered drip sequences

9.0
90%
2 Ratings
7.7
77%
19 Ratings

Reporting & Analytics

6.6

ConvertKit

66%
7.8

Zoho Campaigns

78%
Zoho Campaigns ranks higher in 2/3 features

Dashboards

5.4
54%
2 Ratings
7.8
78%
24 Ratings

Standard reports

5.4
54%
2 Ratings
8.2
82%
25 Ratings

Custom reports

9.0
90%
1 Rating
7.5
75%
21 Ratings

Pre-Send Testing

8.5

ConvertKit

85%
9.8

Zoho Campaigns

98%
Zoho Campaigns ranks higher in 6/8 features

URL Validation

9.0
90%
1 Rating
10.0
100%
2 Ratings

Link Tracking

9.0
90%
1 Rating
9.5
95%
2 Ratings

Image Validation

9.0
90%
1 Rating
9.5
95%
2 Ratings

Inbox Display

6.9
69%
2 Ratings
10.0
100%
2 Ratings

Email Accessibility Tools

9.0
90%
1 Rating
10.0
100%
2 Ratings

Spelling and Grammar Check

9.0
90%
1 Rating
N/A
0 Ratings

Spam Testing

9.0
90%
1 Rating
N/A
0 Ratings

Email Previews

6.9
69%
2 Ratings
9.5
95%
2 Ratings

Attribute Ratings

  • Zoho Campaigns is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.5

ConvertKit

65%
2 Ratings
8.3

Zoho Campaigns

83%
25 Ratings

Likelihood to Renew

ConvertKit

N/A
0 Ratings
10.0

Zoho Campaigns

100%
1 Rating

Likelihood to Recommend

ConvertKit

It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
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Zoho Corporation

It is well suited in scenarios:
  1. Well-defined static list with proper info.
  2. Not building email templates from scratch
  3. Litmus testing involved
  4. Easy to use simple automation journeys involved
Not well-suited scenarios:
  1. Complex Customer journeys
  2. Dynamic content involved
  3. Integration with other products other than the ZOHO suite
  4. Testing API limits
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Pros

ConvertKit

  • Emails landing in subscribers inbox.
  • Free mailing address that customers can use.
  • Robust tagging system for managing funnels and targeting users with optimized emails.
  • Broad integrations available for other platforms and optin form plugins.
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Zoho Corporation

  • The best thing about this software is its integration with G-suite.
  • It's user interface is so easy that any user can learn it quickly. And it is very easy to operate.
  • It helps users to engage subscribers via various social media platforms.
  • It allows users to compare various email campaigns.
Read full review

Cons

ConvertKit

  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.
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Zoho Corporation

  • Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error.
  • The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns.
  • Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken.
  • After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault.
  • You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again.
  • The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.
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Pricing Details

ConvertKit

Starting Price

$29 per month

Editions & Modules

ConvertKit editions and modules pricing
EditionModules
Creator$29.001
Creator Pro$59.002

Footnotes

  1. per month
  2. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Zoho Campaigns

Starting Price

$0 per month

Editions & Modules

Zoho Campaigns editions and modules pricing
EditionModules
Standard Plan$3 for 500 contacts1
Professional Plan$4.5 for 500 contacts2
Forever Free03
Pay as you go$14 for 500 contacts4

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

ConvertKit

No answers on this topic

Zoho Corporation

Because I am a single user organization and the subscription is free for up to 3 users.
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Alternatives Considered

ConvertKit

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Zoho Corporation

Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.
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Return on Investment

ConvertKit

  • Incremental traffic generation from a reliable source.
  • High-converting leads from sales funnels.
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Zoho Corporation

  • It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are.
  • Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly.
  • To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such.
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Screenshots

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