Coosto vs. Publer

Coosto is an excellent all platform social media management tool, in which you can do (almost) everything.

Where Publer is well suited: + Organisation of multiple social media accounts for when you have multiple brands + The integration of Google Maps makes it easy to organise multiple locations + Calendar with a nice overview makes it easy to see your social media planning for the following period of time Where it is less suited for: - Comparing competition and ideal posting time is quite a surplus in cost - No native Dutch version

• Quick, easy to use SQL based search functionality.
• Simple interface with useful predesigned measures.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• A unified drag-and-drop calendar with genuine native previews allows us to bulk-upload images or videos, shuffle posts between dates and platforms, and see exactly how each platform (FB, IG, TikTok, Threads, etc.) will display before we hit “Schedule.”
• Role-based approvals that streamline teamwork: interns draft, managers approve, and the audit trail ensures that nothing inconsistent slips through.
• Quick-glance analytics built right into the calendar, surface engagement spikes, best-time suggestions and post-level stats without exporting to another tool, so we can tweak campaigns on the spot.

• The dashboard is only useable in full screen, not in compartments
• Rather expensive

• Some IG features are currently missing, like syncing with trending sounds, but I think that's more of an API limitation than a fault with Publer
• The website interface can be a bit challenging to navigate. It isn't quite as intuitive as I'd like with where things are placed.
• Some of the terms are confusing, like "recycling" and "recurring." I wish they'd combine these two particular posting options into one.
• I'd also love to see better integration with my personalized AI, trained on my business.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

I love the tool, is simple and useful

The menu is very clear. The big green button for adding a post makes it obvious where to post from. There are all the tools I might need for scheduling, and more. I gave a 9 instead of 10 because I find the "Explore" menu to be superfluous for the way I use Publer and feel it adds clutter to the experience. But honestly - I can just not go to that menu and it's fine.

The pages do load very quick but in the the iPad form

Every time I have contacted Publer, I get answers right away

Coosto is more powerful than the version of Hootsuite we used.

In our opinion, Sendible is poorly designed and takes too many menus, clicks, opens and closes to perform a simple task. Their pricing structure changes suddenly with price increases and loss of seats. Socialbee was a contender but had restraints for a multi brand company that we did not want to workaround.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I just used the web integration

I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily

• Positive impact on communications strategies.
• Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• I can on-charge the price of the subscription within my package, so I can charge it out for what I want, allowing me to make some profit
• Every one of my clients has loved using it, so they are more inclined to keep using our social media services
• Publer helps my business to look professional

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info