What users are saying about
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.6 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.4

    Cordial

    74%

    LoopFuse (discontinued)

    Feature Set Not Supported
    N/A
    Cordial ranks higher in 9/9 features

    WYSIWYG email editor

    4.0
    40%
    4 Ratings
    N/A
    0 Ratings

    Dynamic content

    6.3
    63%
    5 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    6.8
    68%
    5 Ratings
    N/A
    0 Ratings

    Landing pages

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    A/B testing

    7.0
    70%
    4 Ratings
    N/A
    0 Ratings

    Mobile optimization

    7.5
    75%
    5 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.4
    84%
    8 Ratings
    N/A
    0 Ratings

    List management

    7.5
    75%
    5 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.3
    93%
    4 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.0

    Cordial

    70%

    LoopFuse (discontinued)

    Feature Set Not Supported
    N/A
    Cordial ranks higher in 3/3 features

    Dashboards

    8.5
    85%
    5 Ratings
    N/A
    0 Ratings

    Standard reports

    6.5
    65%
    5 Ratings
    N/A
    0 Ratings

    Custom reports

    6.0
    60%
    5 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • LoopFuse (discontinued) is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.0

    Cordial

    60%
    5 Ratings
    8.3

    LoopFuse (discontinued)

    83%
    3 Ratings

    Likelihood to Renew

    Cordial

    N/A
    0 Ratings
    5.6

    LoopFuse (discontinued)

    56%
    3 Ratings

    Usability

    Cordial

    N/A
    0 Ratings
    8.0

    LoopFuse (discontinued)

    80%
    1 Rating

    Likelihood to Recommend

    Cordial

    Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
    Berlynn Pierce | TrustRadius Reviewer

    LoopFuse (discontinued)

    My advice in choosing software in general is to know what you want to get out of the software. Then start researching the software on your own to see what features and benefits each has that will help you accomplish what you need. Once you have a good idea of what sorts of features you're looking for, reach out to the vendors that have them to see demos. Get really in-depth with your demos and ask for practical use-cases for each feature. Free trials are pretty useless with this sort of technology because the initial set-up is so time-consuming that you would either not set it up properly, or you would not stop using the provider you chose after the set up because you don't want to do it again!
    Jen Picard | TrustRadius Reviewer

    Pros

    Cordial

    • Provides helpful desktop and mobile previews.
    • Sends emails reliably.
    • Allows for pretty robust audience rules.
    Nichole Aramapakul | TrustRadius Reviewer

    LoopFuse (discontinued)

    • It is easy to use without too much set-up.
    • The e-mail engine is simple to use and straightforward, and e-mails seemed to get delivered for the most part.
    • The reporting information is very in-depth and detailed.
    Anonymous | TrustRadius Reviewer

    Cons

    Cordial

    • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
    • A lot of the templating must be built from scratch.
    • Deliverability insights (out of the box) could be expanded further.
    Anonymous | TrustRadius Reviewer

    LoopFuse (discontinued)

    • I think creating the HTML email campaigns could be made easier.
    • I would like to have more HTML templates available.
    Mark Baars MScBA | TrustRadius Reviewer

    Pricing Details

    Cordial

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    LoopFuse (discontinued)

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $275 per month

    Likelihood to Renew

    Cordial

    No score
    No answers yet
    No answers on this topic

    LoopFuse (discontinued)

    LoopFuse (discontinued) 5.6
    Based on 3 answers
    Loopfuse was great for a startup with a limited budget and limited technical resources, but it's not something I'd use for a larger company because the functionality can be fairly limited compared to other similar products. If I were in a startup again, I wouldn't hesitate to use them for a second.I would also note that, when I first started using them, they were great about answering questions via phone, email, web form, forum, etc - which is one of the reasons I went with them. When I used them at a later company, I found they were a little less receptive to 1x1 support with the cheaper plan I was using. I can't blame them for that, but it wasn't always intuitive to use their product (even after having used it for a year).
    Jen Picard | TrustRadius Reviewer

    Usability

    Cordial

    No score
    No answers yet
    No answers on this topic

    LoopFuse (discontinued)

    LoopFuse (discontinued) 8.0
    Based on 1 answer
    It's pretty easy to use without any technical abilities, but the email editor will require html skills (no drag and drop).
    Jen Picard | TrustRadius Reviewer

    Alternatives Considered

    Cordial

    Cordial by far has the best UI for simple navigation
    Anonymous | TrustRadius Reviewer

    LoopFuse (discontinued)

    At the time we had to choose between several versions of marketing products. We decided to choose LoopFuse since a few of our employees were quite amused with the ease of use of LoopFuse. Also when looking at cost-effectiveness LoopFuse is a great product for the smaller companies. Making the decision was not too hard.
    Mark Baars MScBA | TrustRadius Reviewer

    Return on Investment

    Cordial

    • Best to manage your clients' business.
    • Not ideal for freelancers.
    Mohammed Anzil | TrustRadius Reviewer

    LoopFuse (discontinued)

    • I can't really quantify ROI from Loopfuse
    Anonymous | TrustRadius Reviewer

    Screenshots

    Add comparison