What users are saying about
7 Ratings
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Score 7.9 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.6 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

LoopFuse (discontinued)

My advice in choosing software in general is to know what you want to get out of the software. Then start researching the software on your own to see what features and benefits each has that will help you accomplish what you need. Once you have a good idea of what sorts of features you're looking for, reach out to the vendors that have them to see demos. Get really in-depth with your demos and ask for practical use-cases for each feature. Free trials are pretty useless with this sort of technology because the initial set-up is so time-consuming that you would either not set it up properly, or you would not stop using the provider you chose after the set up because you don't want to do it again!
Jen Picard | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
LoopFuse (discontinued)
WYSIWYG email editor
Cordial
4.0
LoopFuse (discontinued)
Dynamic content
Cordial
6.3
LoopFuse (discontinued)
Ability to test dynamic content
Cordial
6.8
LoopFuse (discontinued)
Landing pages
Cordial
10.0
LoopFuse (discontinued)
A/B testing
Cordial
7.0
LoopFuse (discontinued)
Mobile optimization
Cordial
7.5
LoopFuse (discontinued)
Email deliverability reporting
Cordial
8.4
LoopFuse (discontinued)
List management
Cordial
7.5
LoopFuse (discontinued)
Triggered drip sequences
Cordial
9.3
LoopFuse (discontinued)

Reporting & Analytics

Cordial
7.0
LoopFuse (discontinued)
Dashboards
Cordial
8.5
LoopFuse (discontinued)
Standard reports
Cordial
6.5
LoopFuse (discontinued)
Custom reports
Cordial
6.0
LoopFuse (discontinued)

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

LoopFuse (discontinued)

  • It is easy to use without too much set-up.
  • The e-mail engine is simple to use and straightforward, and e-mails seemed to get delivered for the most part.
  • The reporting information is very in-depth and detailed.
Anonymous | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

LoopFuse (discontinued)

  • I think creating the HTML email campaigns could be made easier.
  • I would like to have more HTML templates available.
Mark Baars MScBA | TrustRadius Reviewer

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

LoopFuse (discontinued)

LoopFuse (discontinued) 5.6
Based on 3 answers
Loopfuse was great for a startup with a limited budget and limited technical resources, but it's not something I'd use for a larger company because the functionality can be fairly limited compared to other similar products. If I were in a startup again, I wouldn't hesitate to use them for a second.I would also note that, when I first started using them, they were great about answering questions via phone, email, web form, forum, etc - which is one of the reasons I went with them. When I used them at a later company, I found they were a little less receptive to 1x1 support with the cheaper plan I was using. I can't blame them for that, but it wasn't always intuitive to use their product (even after having used it for a year).
Jen Picard | TrustRadius Reviewer

Usability

Cordial

No score
No answers yet
No answers on this topic

LoopFuse (discontinued)

LoopFuse (discontinued) 8.0
Based on 1 answer
It's pretty easy to use without any technical abilities, but the email editor will require html skills (no drag and drop).
Jen Picard | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

LoopFuse (discontinued)

At the time we had to choose between several versions of marketing products. We decided to choose LoopFuse since a few of our employees were quite amused with the ease of use of LoopFuse. Also when looking at cost-effectiveness LoopFuse is a great product for the smaller companies. Making the decision was not too hard.
Mark Baars MScBA | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

LoopFuse (discontinued)

  • I can't really quantify ROI from Loopfuse
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

LoopFuse (discontinued)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Cordial
8.0
LoopFuse (discontinued)
8.3

Likelihood to Renew

Cordial
LoopFuse (discontinued)
5.6

Usability

Cordial
LoopFuse (discontinued)
8.0

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