7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 19 reviews and ratings
Feature Set Ratings
- Cordial ranks higher in 1 feature set: Email & Online Marketing
- Selligent ranks higher in 1 feature set: Reporting & Analytics
Email & Online Marketing

7.4
Cordial
74%

5.1
Selligent
51%
Cordial ranks higher in 5/9 features
Cordial ranks higher in 5/9 features
WYSIWYG email editor

4.0
40%
4 Ratings

2.0
20%
2 Ratings
Dynamic content

6.3
63%
5 Ratings

9.8
98%
2 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings

9.7
97%
2 Ratings
Landing pages

10.0
100%
1 Rating

1.0
10%
1 Rating
A/B testing

7.0
70%
4 Ratings

9.7
97%
2 Ratings
Mobile optimization

7.5
75%
5 Ratings

1.0
10%
1 Rating
Email deliverability reporting

8.4
84%
8 Ratings

9.7
97%
4 Ratings
List management

7.5
75%
5 Ratings

2.3
23%
2 Ratings
Triggered drip sequences

9.3
93%
4 Ratings

1.0
10%
1 Rating
Reporting & Analytics

7.0
Cordial
70%

8.2
Selligent
82%
Selligent ranks higher in 2/3 features
Selligent ranks higher in 2/3 features
Dashboards

8.5
85%
5 Ratings

8.2
82%
2 Ratings
Standard reports

6.5
65%
5 Ratings

8.2
82%
2 Ratings
Custom reports

6.0
60%
5 Ratings

8.2
82%
2 Ratings
Attribute Ratings
- Selligent is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings

8.8
Selligent
88%
2 Ratings
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Selligent
Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.

Verified User
Employee in Marketing
Investment Management Company, 5001-10,000 employeesPros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Selligent
- StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
- StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
- StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.

Verified User
Engineer in Information Technology
Internet Company, 11-50 employeesCons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesSelligent
- Better data integration
- Friendlier user interface
- Easier guides and instructions

Verified User
Employee in Marketing
Investment Management Company, 5001-10,000 employeesPricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Selligent
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesSelligent
We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.

Verified User
Engineer in Information Technology
Internet Company, 11-50 employeesReturn on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
Selligent
- Increased employee efficiency due to content blocking
- Lower rate of errors/apology emails due to technical errors

Verified User
Employee in Marketing
Investment Management Company, 5001-10,000 employees