Cordial vs Selligent

Likelihood to Recommend

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

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Berlynn Pierce

CRM & Email Marketing

1-800 CONTACTSConsumer Goods, 1001-5000 employees

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Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.

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Verified User

Employee in Marketing

Investment Management Company, 5001-10,000 employees

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Feature Rating Comparison

Cordial

Selligent

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Cordial

Selligent

Dashboards

Standard reports

Custom reports

Pros

Provides helpful desktop and mobile previews.
Sends emails reliably.
Allows for pretty robust audience rules.

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Nichole Aramapakul

Creative Marketing Director

Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees

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StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.

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Verified User

Engineer in Information Technology

Internet Company, 11-50 employees

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Cons

Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
A lot of the templating must be built from scratch.
Deliverability insights (out of the box) could be expanded further.

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Verified User

Contributor in Marketing

Internet Company, 11-50 employees

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Better data integration
Friendlier user interface
Easier guides and instructions

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Verified User

Employee in Marketing

Investment Management Company, 5001-10,000 employees

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Alternatives Considered

Cordial by far has the best UI for simple navigation

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Verified User

Professional in Marketing

Consumer Goods Company, 501-1000 employees

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We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.

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Verified User

Engineer in Information Technology

Internet Company, 11-50 employees

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Return on Investment

Best to manage your clients' business.
Not ideal for freelancers.

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Mohammed Anzil

Founder and Chief Editor

Social PositivesInternet, 1-10 employees

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Increased employee efficiency due to content blocking
Lower rate of errors/apology emails due to technical errors

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Verified User

Employee in Marketing

Investment Management Company, 5001-10,000 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Cordial

Selligent

Cordial

Selligent

Feature Rating Comparison

Email & Online Marketing

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Reporting & Analytics

Dashboards

Standard reports

Custom reports

Pros

Cons

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Likelihood to Recommend

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