What users are saying about
7 Ratings
19 Ratings
7 Ratings
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Score 6 out of 100
19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Feature Set Ratings

  • Cordial ranks higher in 1 feature set: Email & Online Marketing
  • Selligent ranks higher in 1 feature set: Reporting & Analytics

Email & Online Marketing

7.4

Cordial

74%
5.1

Selligent

51%
Cordial ranks higher in 5/9 features

WYSIWYG email editor

4.0
40%
4 Ratings
2.0
20%
2 Ratings

Dynamic content

6.3
63%
5 Ratings
9.8
98%
2 Ratings

Ability to test dynamic content

6.8
68%
5 Ratings
9.7
97%
2 Ratings

Landing pages

10.0
100%
1 Rating
1.0
10%
1 Rating

A/B testing

7.0
70%
4 Ratings
9.7
97%
2 Ratings

Mobile optimization

7.5
75%
5 Ratings
1.0
10%
1 Rating

Email deliverability reporting

8.4
84%
8 Ratings
9.7
97%
4 Ratings

List management

7.5
75%
5 Ratings
2.3
23%
2 Ratings

Triggered drip sequences

9.3
93%
4 Ratings
1.0
10%
1 Rating

Reporting & Analytics

7.0

Cordial

70%
8.2

Selligent

82%
Selligent ranks higher in 2/3 features

Dashboards

8.5
85%
5 Ratings
8.2
82%
2 Ratings

Standard reports

6.5
65%
5 Ratings
8.2
82%
2 Ratings

Custom reports

6.0
60%
5 Ratings
8.2
82%
2 Ratings

Attribute Ratings

  • Selligent is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Cordial

60%
5 Ratings
8.8

Selligent

88%
2 Ratings

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Selligent

Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
Anonymous | TrustRadius Reviewer

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Selligent

  • StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
  • StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
  • StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
Anonymous | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Selligent

  • Better data integration
  • Friendlier user interface
  • Easier guides and instructions
Anonymous | TrustRadius Reviewer

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Selligent

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Selligent

We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Selligent

  • Increased employee efficiency due to content blocking
  • Lower rate of errors/apology emails due to technical errors
Anonymous | TrustRadius Reviewer

Screenshots

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