What users are saying about
7 Ratings
14 Ratings
7 Ratings
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Score 6 out of 100
14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Feature Set Ratings

  • WebEngage ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Cordial

74%
7.5

WebEngage

75%
Cordial ranks higher in 6/9 features

WYSIWYG email editor

4.0
40%
4 Ratings
N/A
0 Ratings

Dynamic content

6.3
63%
5 Ratings
7.4
74%
6 Ratings

Ability to test dynamic content

6.8
68%
5 Ratings
7.7
77%
6 Ratings

Landing pages

10.0
100%
1 Rating
N/A
0 Ratings

A/B testing

7.0
70%
4 Ratings
N/A
0 Ratings

Mobile optimization

7.5
75%
5 Ratings
6.5
65%
5 Ratings

Email deliverability reporting

8.4
84%
8 Ratings
7.1
71%
6 Ratings

List management

7.5
75%
5 Ratings
7.9
79%
6 Ratings

Triggered drip sequences

9.3
93%
4 Ratings
8.3
83%
6 Ratings

Reporting & Analytics

7.0

Cordial

70%
7.2

WebEngage

72%
WebEngage ranks higher in 2/3 features

Dashboards

8.5
85%
5 Ratings
7.5
75%
6 Ratings

Standard reports

6.5
65%
5 Ratings
7.5
75%
6 Ratings

Custom reports

6.0
60%
5 Ratings
6.7
67%
6 Ratings

Lead Management

Cordial

Feature Set Not Supported
N/A
6.3

WebEngage

63%
WebEngage ranks higher in 2/2 features

Lead nurturing

N/A
0 Ratings
6.8
68%
5 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
5.8
58%
5 Ratings

Campaign Management

Cordial

Feature Set Not Supported
N/A
7.0

WebEngage

70%
WebEngage ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
8.0
80%
5 Ratings

Event/webinar marketing

N/A
0 Ratings
6.0
60%
4 Ratings

Platform & Infrastructure

Cordial

Feature Set Not Supported
N/A
7.2

WebEngage

72%
WebEngage ranks higher in 4/4 features

API

N/A
0 Ratings
8.3
83%
6 Ratings

Role-based workflow & approvals

N/A
0 Ratings
7.2
72%
5 Ratings

Customizability

N/A
0 Ratings
7.0
70%
5 Ratings

Integration with Salesforce.com

N/A
0 Ratings
6.2
62%
5 Ratings

Attribute Ratings

  • WebEngage is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Cordial

60%
5 Ratings
8.1

WebEngage

81%
6 Ratings

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

WebEngage

WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.
Atul Chaudhary | TrustRadius Reviewer

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

WebEngage

  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
Rohit Asesh | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

WebEngage

  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
Rohit Asesh | TrustRadius Reviewer

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

WebEngage

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

WebEngage

WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.
Atul Chaudhary | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

WebEngage

  • Helped in lowering cost of marketing.
  • Driving higher volume of Direct Sales.
  • Increasing conversion rate on the website.
  • Increasing lead to sale ratio.
Anonymous | TrustRadius Reviewer

Screenshots

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