What users are saying about
7 Ratings
5 Ratings
7 Ratings
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Score 7.9 out of 100
5 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

WebEngage

When the business is expected to scale and expand, tools such as this proves very handy where it helps to target the correct segments or correct audiences with the right offerings, thereby increasing the chances of transaction or desired action from the user while saving pennies which could have been burnt if a blanket approach would have been used. Automation saves a lot of time and effort for the marketers and businesses boosted due to its operation.
Rohit Asesh | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
WebEngage
9.3
WYSIWYG email editor
Cordial
4.0
WebEngage
Dynamic content
Cordial
6.3
WebEngage
10.0
Ability to test dynamic content
Cordial
6.8
WebEngage
9.0
Landing pages
Cordial
10.0
WebEngage
A/B testing
Cordial
7.0
WebEngage
Mobile optimization
Cordial
7.5
WebEngage
9.0
Email deliverability reporting
Cordial
8.4
WebEngage
8.0
List management
Cordial
7.5
WebEngage
10.0
Triggered drip sequences
Cordial
9.3
WebEngage
10.0

Reporting & Analytics

Cordial
7.0
WebEngage
8.7
Dashboards
Cordial
8.5
WebEngage
9.0
Standard reports
Cordial
6.5
WebEngage
9.0
Custom reports
Cordial
6.0
WebEngage
8.0

Lead Management

Cordial
WebEngage
9.5
Lead nurturing
Cordial
WebEngage
10.0
Automated sales alerts and tasks
Cordial
WebEngage
9.0

Campaign Management

Cordial
WebEngage
9.0
Event/webinar marketing
Cordial
WebEngage
9.0

Platform & Infrastructure

Cordial
WebEngage
9.5
API
Cordial
WebEngage
9.0
Role-based workflow & approvals
Cordial
WebEngage
10.0
Customizability
Cordial
WebEngage
10.0
Integration with Salesforce.com
Cordial
WebEngage
9.0

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

WebEngage

  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
Rohit Asesh | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

WebEngage

  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
Rohit Asesh | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

WebEngage

Both WebEngage & CleverTap are equally good with some weighed advantages at both their ends. When it comes to an easy interface for user journey creation, CleverTap wins the race. When it comes to proper granularized segmentation skills, WebEngage takes a lead. I'd recommend WebEngage because of its extensive implementation capability and better use cases for segmentation and customizability.
Rohit Asesh | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

WebEngage

  • Helped improves quality of acquisition by defining the journey of new users.
  • Business operations made easy because of automation which helped in scaling.
  • Improved retention of the users resulted into higher ROI.
Rohit Asesh | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

WebEngage

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

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