Coremetrics / IBM Digital Analytics (discontinued) vs. ER/Studio

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Data Architect is well suited at organizations of all sizes. It is never too early or unnecessary to enforce proper modelling and design standards on data solutions, and this tool will help that greatly by providing an industry leading data modelling tool, ability to import ETL mappings for data lineage, enforcing and managing naming conventions through the naming convention tool, and publishing of data dictionaries through the report publisher. I was successfully able to build models, provide traceability, and document source to target with lineage throughout for both the business (by providing business definitions in the descriptions), and technical teams (by documenting ETL instructions in text fields) along with field level mapping (by creating "Attachments" representing data sources, tables, and fields) providing easy search capabilities using business friendly terms

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• ER/Studio has the ability to provide consistent field names and data types through domains, which are templates. This provides a way to have consistent naming of common fields, like CreatedBy and the data types for the fields. They also have the ability to change all the fields that use that domain to a different data type.
• ER/Studio provides the ability to create custom macros. These macros can be used to apply everything from standard fields based on domains to naming all constraints and indexes. I've also used a macro that comes with ER/Studio to spell check field and table names.
• My favorite feature is the ability to compare your data model to databases for deployments of changes, and to other data models.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• ER\Studio licensing can be cumbersome and upgrading from one version to another usually takes several phone calls and emails to the licensing group to get the update installed and running.
• The repository can be slow when the model count gets larger. By large I mean 20 to 30 models.
• A nice feature that I would like to see is table comments be displayed on the model along with the attributes. Currently you have to choose between the two.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

I can call or email support and both get quick turn around. The only issue is they are on the west coast (US) and have a west coast work schedule and I'm on the East coast.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

ER/Studio is the most mature, reach in features and quality and therefore useful. Unfortunately, it lacks compatibility with AWS Redshift.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• ER/Studio has had a positive impact on my project as we can develop the data model and have a clear understanding of business needs before we continue with the development phase.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info