Coremetrics / IBM Digital Analytics (discontinued) vs. NGINX

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Nginx is well-suited for any web server scenarios, such as web applications, backend or reverse proxy for both application and HTTP requests, and distribution. It is less appropriate for Windows-based applications that run directly on a Windows Server host. In any case, it is very easy to manage, through separate conf files for each application or site you want to host with it.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Very low memory usage. Can handle many more connections than alternatives (like Apache HTTPD) due to low overhead. (event-based architecture).
• Great at serving static content.
• Scales very well. Easy to host multiple Nginx servers to promote high availability.
• Open-Source (no cost)!

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Customer support can be strangely condescending, perhaps it's a language issue?
• I find it a little weird how the release versions used for Nginx+ aren't the same as for open source version. It can be very confusing to determine the cross-compatibility of modules, etc., because of this.
• It seems like some (most?) modules on their own site are ancient and no longer supported, so their documentation in this area needs work.
• It's difficult to navigate between nginx.com commercial site and customer support. They need to be integrated together.
• I'd love to see more work done on nginx+ monitoring without requiring logging every request. I understand that many statistics can only be derived from logs, but plenty should work without that. Logging is not an option in many environments.

IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Great value for the product

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Very easy to implement and use.

This tool is really easy to use and configure. Consumes very less system resources. It is highly modular and configurable. You can easily use it with other tools like certbot for SSLs. You can configure basic security with configuration and headers

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Community support is great, and they've also had a presence at conferences. Overall, there is no shortage of documentation and community support. We're currently using it to serve up some WordPress sites, and configuring NGINX for this purpose is well documented.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

I have found that [NGINX] seems to perform better throughout the years with less issues although I've used Apache more. I would definitely recommend [NGINX] for any high volume site and I've seen this to usually be the case from most provided web hosts who will pick [NGINX] over alternatives

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• By using Nginx, we can host multiple web services on a single server, keeping our infrastructure costs lower.
• Nginx maintains our HTTPS connections, allowing us to keep our promise to our customers that their data is safe in transit.
• Due to Nginx's extremely low failure rate, our web addresses always return something meaningful, even when individual services go down. In sense, this means we are "always online" and allows us to maintain brand and support our customers even in the face of catastrophe.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info