Coremetrics / IBM Digital Analytics (discontinued) vs. Oracle Autonomous Data Warehouse

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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II would recommend Oracle Autonomous Data Warehouse to someone looking to fully automate the transferring of data especially in a warehouse scenario though I can see the elasticity of the suite that is offered and can see it is applicable in other scenarios not just warehouses.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Very easy and fast to load data into the Oracle Autonomous Data Warehouse
• Exceptionally fast retrieval of data joining 100 million row table with a billion row table plus the size of the database was reduced by a factor of 10 due to how Oracle store[s] and organise[s] data and indexes.
• Flexibility with scaling up and down CPU on the fly when needed, and just stop it when not needed so you don't get charged when it is not running.
• It is always patched and always available and you can add storage dynamically as you need it.

• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• It is very expensive product. But not to mention, there's good reasons why it is expensive.
• The product should support more cloud based services. When we made the decision to buy the product (which was 20 years ago,) there was no such thing to consider, but moving to a cloud based data warehouse may promise more scalability, agility, and cost reduction. The new version of Data Warehouse came out on the way, but it looks a bit behind compared to other competitors.
• Our healthcare data consists of 30% coded data (such as ICD 10 / SNOMED C,T) but the rests is narrative (such as clinical notes.). Oracle is the best for warehousing standardized data, but not a good choice when considering unstructured data, or a mix of the two.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Because

• It is really simple to provision and configure.
• Does not require continous attention from the DBA, autonomous features allows the database to perform most of the regular admin tasks without need for human intervention.
• Allows to integrate multiple data sources on a central data warehouse, and explode the information stored with different analytic and reporting tools.

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Very easy to implement and use.

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Understanding Oracle Cloud Infrastructure is really simple, and Autonomous databases are even more. Using shared or dedicated infrastructure is one of the few things you need to consider at the moment of starting provisioning your Oracle Autonomous Data Warehouse.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

As I mentioned, I have also worked with Amazon Redshift, but it is not as versatile as Oracle Autonomous Data Warehouse and does not provide a large variety of products. Oracle Autonomous Data Warehouse is also more reliable than Amazon Redshift, hence why I have chosen it

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Overall the business objective of all of our clients have been met positively with Oracle Data Warehouse. All of the required analysis the users were able to successfully carry out using the warehouse data.
• Using a 3-tier architecture with the Oracle Data Warehouse at the back end the mid-tier has been integrated well. This is big plus in providing the necessary tools for end users of the data warehouse to carry out their analysis.
• All of the various BI products (OBIEE, Cognos, etc.) are able to use and exploit the various analytic built-in functionalities of the Oracle Data Warehouse.

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