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Coremetrics / IBM Digital Analytics (discontinued) vs. SAP Business Data Cloud

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Coremetrics / IBM Digital Analytics (discontinued)

    Score9.1 out of 10
    N/ABased on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.N/A

    SAP Business Data Cloud

    Score8.6 out of 10
    N/ASAP Business Data Cloud is a fully managed SaaS solution that unifies and governs all SAP data and seamlessly connects with third-party data—giving line-of-business leaders context to make even more impactful decisions.N/A
    Pricing
    Coremetrics / IBM Digital Analytics (discontinued)SAP Business Data Cloud
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Coremetrics / IBM Digital Analytics (discontinued)SAP Business Data Cloud
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Coremetrics / IBM Digital Analytics (discontinued)SAP Business Data Cloud
    Considered Both Products
    Discontinued Products
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    91%
    Would buy again
    39 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    28 Answers
    Happy with the feature set
    No answers on this topic
    88%
    Happy with the feature set
    38 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    80%
    Lived up to sales and marketing promises
    24 Answers
    Implementation went as expected
    No answers on this topic
    77%
    Implementation went as expected
    24 Answers
    Best Alternatives
    Coremetrics / IBM Digital Analytics (discontinued)SAP Business Data Cloud
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    No answers on this topic
    Enterprises
    Chartbeat
    Score9.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Coremetrics / IBM Digital Analytics (discontinued)SAP Business Data Cloud
    Likelihood to Recommend
    7.0
    (24 ratings)
    8.6
    (37 ratings)
    Likelihood to Renew
    5.8
    (18 ratings)
    8.2
    (5 ratings)
    Usability
    9.0
    (1 ratings)
    8.6
    (36 ratings)
    Availability
    10.0
    (1 ratings)
    8.2
    (1 ratings)
    Performance
    8.0
    (1 ratings)
    8.2
    (1 ratings)
    Support Rating
    2.3
    (4 ratings)
    8.2
    (1 ratings)
    In-Person Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Online Training
    7.1
    (2 ratings)
    7.3
    (1 ratings)
    Implementation Rating
    9.9
    (2 ratings)
    8.2
    (2 ratings)
    Configurability
    8.0
    (1 ratings)
    8.2
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.3
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.2
    (1 ratings)
    Product Scalability
    9.0
    (1 ratings)
    8.2
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    Coremetrics / IBM Digital Analytics (discontinued)SAP Business Data Cloud
    Likelihood to Recommend
    Discontinued Products
    IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
    Incentivized
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    SAP
    SAP Business Data Cloud is suited mainly for SAP data integration. We could able to easily consolidate the data from S4 and service cloud V2 system. SAP Business Data Cloud enables realtime data replications. We could able to leverage the AI core features. As my previous data warehousing skill is from SAP BW, I am missing some basic features comparing to BW. Master data manual maintenance, Time dependant masterdata, language independent text is also not straightforward.
    Incentivized
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    Pros
    Discontinued Products
    • IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
    • The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
    • The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
    • The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.
    Incentivized
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    SAP
    • Support for AI/ML use cases with SAP Data bricks and without the need to physically transfer the data from datasphere environment.
    • Provide near realtime data for analytics from S4C public cloud via data products which was the primary business problem that our customers were concerned with
    • Provides support to use the best of both the worlds like SAP and Databricks
    • New releases that support for the zero-copy delta share via SAP Business Data Cloud connect to other products like snowflake, google big query and other products in roadmap
    • Moving towards the lakehouse architecture or similar architecture from the former warehouse architecture to meet the increasing demand for the data
    Incentivized
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    Cons
    Discontinued Products
    • The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
    • Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
    • Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
    • Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
    • Built in API calls allows for nice report design and automation.
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    SAP
    • Though SAP Business Data Cloud supports non-SAP data, integration is still not user friendly
    • Since it combines multiple services together, Cost is based on usage of the tool
    • Could be better if there is automated BW to SAP Business Data Cloud migration tool along with ABAP logic conversion support
    Incentivized
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    Likelihood to Renew
    Discontinued Products
    IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements
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    SAP
    In the new analytics world, BDC has been a game changer for SAP Analytics. Extending the SAP data for the usage in Databricks, snow flake, GCP has opened new doors for Analytics . Shift from traditional data warehousing to Business Data fabric adapting to the change in the analytics world is the need of the hour and Sap has managed to pulled it off with BDC
    Incentivized
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    Usability
    Discontinued Products
    Very easy to implement and use.
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    SAP
    SAP Business Data Cloud offers robust capabilities that enable me to analyze data and extract valuable business insights. It creates a single source of truth with seamless SAP integrations that enable faster, more reliable reporting. It has freed my team from complex engineering efforts by simplifying data analytics, giving us more time to focus on generating insights.
    Incentivized
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    Reliability and Availability
    Discontinued Products
    Never had any issues
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    SAP
    SAP Business Data Cloud has been highly available and reliable for our day-to-day activities. We have experienced very few disruptions, and the platform generally performs consistently. The reason for not awarding a perfect score is that occasional maintenance activities or cloud service issues can occur, as is common with any enterprise SaaS platform. Overall, availability has met our business needs very well.
    Incentivized
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    Performance
    Discontinued Products
    As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
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    SAP
    SAP Business Data Cloud provides solid overall performance, with pages and standard reports generally loading within an acceptable timeframe. The platform handles enterprise-scale data and analytics workloads effectively. While very large datasets, complex reports, or extensive integrations can occasionally impact response times, overall performance has been reliable and suitable for business operations.
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    Support Rating
    Discontinued Products
    Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
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    SAP
    support team is generally responsive and knowledgeable, and most issues are addressed within acceptable timelines. Documentation and standard guidance are helpful for common scenarios.
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    In-Person Training
    Discontinued Products
    No answers on this topic
    SAP
    It will be more effective. Higher Engagement and Focus. we can ask questions and get the clarity on the spot. Better Knowledge Retention. Stronger Collaboration and Networking. Overall it will be a rich Communication. Sensitive or complex topics are often easier to discuss in person. Informal discussions during breaks often lead to valuable knowledge sharing.
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    Online Training
    Discontinued Products
    Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
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    SAP
    One of the best training session I attended and they covered most of the topics and answered all our questions. participants joined from different regions, infact they all had a different questions and it was different thoughts from all of then and helped to learn better. Though I was on travel, I could able yo attend the session.
    Incentivized
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    Implementation Rating
    Discontinued Products
    See previous comment: reading and understanding the encyclopedic implementation guide is a must.
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    SAP
    I have done implementation of models in traditional bw and Using BDC. The integration of BDC with S4 hana for creating sap data products is seamless and reduces lot of implementation effort. The intelligent app feature is BDC also eases the implementation effort. If i have to compare the previous world with new BDC, implementation effort is largely saved
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    Alternatives Considered
    Discontinued Products
    Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
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    SAP
    With a S4 backend a lot of core functionality is made simpler - authorization, data types, currency conversion. In particular if the front end choice is SAP Analytics Cloud. The lack of a good connection from Power BI to the datasphere application (instead of the underlying HANA cloud) is a major drawback in that scenario.
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    Contract Terms and Pricing Model
    Discontinued Products
    No answers on this topic
    SAP
    I would rate the contract terms and pricing structure of SAP Business Data Cloud as 7 out of 10. The pricing model is generally aligned with enterprise-scale deployments and provides flexibility for organizations looking to consolidate data, analytics, and governance capabilities on a single platform. The contract terms are comprehensive, and SAP offers multiple licensing options to support different business requirements and growth scenarios.The primary reason for this rating is that the pricing and licensing structure can be complex to understand, particularly when estimating long-term costs as data volumes, users, and workloads increase. Greater transparency around consumption-based charges, usage forecasting, and future scaling costs would make planning easier. I would also prefer simpler licensing bundles and more predictable pricing tiers. Overall, the model supports enterprise needs well, but additional simplicity and clarity would improve the customer experience and make budgeting more straightforward.
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    Scalability
    Discontinued Products
    This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
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    SAP
    SAP Business Data Cloud provides strong scalability for enterprise data management and analytics, supporting growth in data volumes, users, and business use cases. The platform's extensibility and integration capabilities make it adaptable across departments and sites. The reason I did not rate it higher is that large-scale deployments may require additional effort around governance, integration, and advanced customization to fully realize enterprise-wide adoption
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    Professional Services
    Discontinued Products
    No answers on this topic
    SAP
    The professional services team demonstrated strong technical expertise and a solid understanding of data integration, analytics, governance, and cloud architecture. They provided valuable guidance during planning, implementation, and configuration phases, helping accelerate deployment and reduce potential risks. Their recommendations aligned well with best practices and supported a smooth transition to the platform.The reason I did not assign a higher rating is that some specialized requirements required additional consultation cycles and coordination between different teams, which occasionally extended timelines. In certain cases, deeper industry-specific examples or more tailored implementation guidance would have been beneficial. Despite these challenges, the team remained responsive, collaborative, and focused on achieving business outcomes. Overall, the professional services engagement added significant value and helped maximize the benefits of the SAP Business Data Cloud investment.
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    Return on Investment
    Discontinued Products
    • We spend too much time trying to work around bugs on the new UI.
    • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
    • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
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    SAP
    • SAP Business Data Cloud has made it very simple for Dashboards and stories to be created using various features provided to users
    • Due to High maintenance and governance costs not many users are convinced to move from legacy systems like BOBJ.
    • Data fabric architecture has made it very simple and cost effective to bring various models onboard to SAP Business Data Cloud
    Incentivized
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