Coremetrics / IBM Digital Analytics (discontinued) vs. Splunk SOAR

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Our company has very complex and dynamic security operations because of the large number of security tools and systems that we need to manage and coordinate. Moreover, it helps us to meet many regulatory and compliance requirements because it helps us to automate and document our security operations. We also use it to streamline our security operations and improve our response to potential threats.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Its security orchestration and integration capability that supports multiple tools.
• Easy coding that automates our security actions.
• Enables us to easily collaborate and respond to security issues faster.
• Splunk SOAR is a flexible product that is easy to deploy.
• Efficient tracking and monitoring capability.
• Excellent real-time reporting functionality.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• A lack of instruction It can be difficult to contact the support staff. Limited experience from current users.
• It takes some effort to set up and learn new technology at first. More assistance is required from the support staff. The product's price needs to go down.
• Cost of the larger version.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

As we already have a lot of clients being catered with Splunk SOAR and because Splunk SOAR is robust and efficient, we are already using it, and we have understood the product to a certain extent, I feel we are personally more enticed to use and scale it to a lot of business.

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Very easy to implement and use.

Building playbooks through the visual editor is fine for basic tasks, but once you start chaining complex logic or integrating 3rd party APIs you hit a wall that requires deep scripting knowledge.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

We are able to automate almost every one of our use cases, even our threat-hunting, and threat intel procedures. We have 20+ playbooks and cover almost everything, even searching logs into Splunk, looking into TIP and external systems, enrichment, and collecting evidence for analysts; it can perform concurrent playbooks running.

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Splunk Support is always great! In addition the Community is very efficient and active.

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I never followed an in-person training, I gave my evaluation based on the online training

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

I followed training for Phantom admins and it opened a world for me

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See previous comment: reading and understanding the encyclopedic implementation guide is a must.

I already said that the main key insight is the knowledge of Phantom, so a detailed training for all the people involeved.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Splunk Phantom integrates well with Splunk ES and has many integrations. One thing that I liked about XSOAR as compared to Phantom is that it has an "app-store" where you can download not only app integrations (similar to Phantom) but Playbooks and dashboards as well.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

me and the customers I encountered found it flexible and scalable

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• The playbooks are valuable. They are the core component. Being able to implement and build a code process to work through and scale out what we want to do is valuable
• Before its use, analyzing each email would take at least 15 to 20 minutes, with some complex cases taking up to 30 minutes...With the automation provided by Splunk Phantom, we could significantly reduce the amount of time and human effort required to complete this task

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