Coremetrics / IBM Digital Analytics (discontinued) vs. Sublime Text

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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My CMS has a small window in which I can edit custom HTML/CSS. It can be expanded some, but not as much as I would like. It also displays all code as dark text on a white background. On a page where I am doing extensive custom coding, it is helpful to see it in a larger window and in a color-coded display so that I don't have to strain my eyes as hard. Especially when I'm trying to scan for specific elements and target issues and so that I don't have to scroll endlessly in a tiny window.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• It is very light and boots up instantaneously.
• It has tons of plugins that will help you to customize sublime entirely according to your needs and thereby is not bloated
• Package control is really easy to work with and most plugins can be installed in 2 just clicks.
• Free version has nearly all the features of the paid version.
• Its User Interface is simple and makes it easy to located many features.
• It gives you a ton of control over your ide setting through User-settings where you can customize almost everything.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Plugins are easier to use and less complicated but transferring your license to a new computer isn't as simple as it sounds.
• Sublime has an automatic file comparison feature, but it's challenging to use and should be improved.
• Adding the ability to mark or highlight the text with different colors would be an excellent application.

IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

I love this application. It has helped to improve my work. Also, I became so used to the shortcuts that It's hard for me to change to another editor.

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Very easy to implement and use.

This is a programmers tool. As such a lot of the features and benefits are lost on a non-technical user. To get the most out of the tool you need to have a basic crash course in how it works and what it can do. The documentation and community are good, but it takes a bit of time to get up to speed.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

It has many handy hacks and shortcuts which enhances its performace.

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Never had to use their customer support before. There is ample documentation online so it's straightforward to find a solution to any problem you might encounter. For example, I needed to convert a string of HTML code to a properly formatted HTML file to "modify." Easy to do when there are so many users of the product who have needed to do that same thing before.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

We've used both Notepad++ and Atom; both are great but nothing really beats the Sublime Text UI; super intuitive and friendly and does everything you need without overwhelming you with stuff you don't. Other options are free, but for our organization, it was well worth the small license cost for the persistent use of a great product.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Sublime Text has helped me to focus on specific tasks, cutting out the clutter that many other IDEs have. As such, it has helped me be a more productive employee because I don't get dazed by hundreds of buttons. I can focus on just the code.
• Sublime Text is so affordable that it's a no-brainer to have an extra tool in your toolset.
• The Search features of Sublime Text are so useful that it has saved me a great amount of time compared to using Find & Replace menus in Xcode, Android Studio, or Eclipse.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info