Coremetrics / IBM Digital Analytics (discontinued) vs. Xcode

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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This is almost not a case of Xcode being the 300-pound gorilla in the space, but of it being essentially the ONLY viable gorilla in the space. There are other text editors, of course, that can be used for coding; and in some cases other IDE's might make sense for a cross-platform development scenario, but since this is Apple's in-house tool, fighting against that flow is just going to be an exercise in frustration. And, if you need help from Developer Support, they are going to be most familiar with Xcode.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Xcode works well for as part of the app releases every time.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Sometimes it can be really slow
• There are a lot of features we don't use
• I use the interface builder tools were better at visualizing what the UI will look like

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

Xcode occasionally exhibits some behaviors that are hard to explain, but are generally cleared by restarting the program. In an application this large and complex, I suppose this is somewhat expected. The sheer vastness of the frameworks collection has to be a huge management issue all by itself. However, those breaks in the flow can have impact on developer productivity.

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Never had any issues

Since we don't use the cloud based features of Xcode, it is basically available 24/7 for us. We don't need the extended compilation features that are offered in the cloud as our projects to this point have not been that large or complex. We have never seen a wholesale breakdown of Xcode availability at any point in our use of the product.

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Every developer wants faster compiles, but that can be achieved by either going to the cloud or by provisioning the local station to a higher powered configuration. My only minor complaint is the amount of local mass storage that Xcode as a system consumes. This makes it interesting to set up a development environment on a midrange laptop, however it is easily managed with external storage at a reasonable price.

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

It is a dedicated tool for IOS development.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

Xcode only loses points due to the occasional situation where it manages to somehow tie itself into a knot and starts to exhibit odd symptoms. This is almost always solved by simply saving progress and restarting the environment. Fortunately, that doesn't happen too frequently and is easily repaired while taking a short break to walk around and stretch.

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• It's helped us gain worldwide distribution of our native iOS app
• It's allowed us to build a high performance experience
• It has allowed us to build stable software by helping us write unit tests

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