CoSchedule Marketing Suite vs. Uptempo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CoSchedule Marketing Suite
Score 10.0 out of 10
N/A
CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.N/A
Uptempo
Score 7.3 out of 10
N/A
Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.N/A
Pricing
CoSchedule Marketing SuiteUptempo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CoSchedule Marketing SuiteUptempo
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CoSchedule Marketing SuiteUptempo
Features
CoSchedule Marketing SuiteUptempo
Content Creation
Comparison of Content Creation features of Product A and Product B
CoSchedule Marketing Suite
7.3
1 Ratings
7% below category average
Uptempo
-
Ratings
Ideation5.01 Ratings00 Ratings
Content collaboration7.01 Ratings00 Ratings
Content calendar10.01 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
CoSchedule Marketing Suite
10.0
1 Ratings
24% above category average
Uptempo
-
Ratings
Content distribution10.01 Ratings00 Ratings
Content promotion10.01 Ratings00 Ratings
Content automation10.01 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
CoSchedule Marketing Suite
10.0
1 Ratings
29% above category average
Uptempo
-
Ratings
Closed-loop tracking and reporting10.01 Ratings00 Ratings
Content performance analytics10.01 Ratings00 Ratings
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CoSchedule Marketing SuiteUptempo
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All AlternativesView all alternativesView all alternatives
User Ratings
CoSchedule Marketing SuiteUptempo
Likelihood to Recommend
10.0
(11 ratings)
8.7
(24 ratings)
Likelihood to Renew
-
(0 ratings)
6.4
(5 ratings)
Usability
10.0
(1 ratings)
8.2
(1 ratings)
Support Rating
9.0
(2 ratings)
-
(0 ratings)
Online Training
-
(0 ratings)
7.3
(1 ratings)
Ease of integration
-
(0 ratings)
7.8
(10 ratings)
User Testimonials
CoSchedule Marketing SuiteUptempo
Likelihood to Recommend
CoSchedule
CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
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Pros
CoSchedule
  • Best time to post is great at updating to when we get the most engagement by platform
  • Requeue tool to slate out additional posts for a given piece of content is a huge time saver
  • Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
  • The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
  • Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
  • The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.
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Cons
CoSchedule
  • The platform seems sluggish as of late, likely as a result of the robust amount of data we are entering and the number of filters we're creating.
  • Social media scheduling exists, but we do run into publishing errors more often then we'd like.
  • Task templates when updated are not retroactive, so when you create projects for an entire year and then change a template, you need to go back and change them manually.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
  • Integrate the marketing department closer to the other companies departments output.
  • Connect to more markets for customer acquisition and care as well as customer satisfaction and experience enhancements.
  • We think it can get even closer to SAP Marketing Cloud at less investments and more ROI.
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Likelihood to Renew
CoSchedule
No answers on this topic
Uptempo (Formerly BrandMaker, Allocadia, Hive9)
I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
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Usability
CoSchedule
The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Easy to use and allows you to track just about anything that's important to your business
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Support Rating
CoSchedule
I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
No answers on this topic
Alternatives Considered
CoSchedule
CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Uptempo can integrate with other helpful tools, making it so powerful in achieving tasks. The cost of licensing is relatively cheaper compared to other software. It is also more efficient and saves a lot of time. The sales team also offered us a lot of training.
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Return on Investment
CoSchedule
  • It has saved me about 1 hour per day to keep things organized from Asana to WordPress.
  • By not having a functioning Google Doc import feature, it costs me about 30 minutes for each blog post to copy paste all the content, images, etc.
  • By bundling too many features into their plans, many of which we don't use (e.g. social media scheduling), we lose a little ROI because we are not using the full feature set. We use and prefer Buffer for social media, so when CoSchedule raised their price $40+ per month on features we would not be using, that hurt.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
  • We have been able to more effectively look at our buys and see how they are performing on an ROI basis. Previously our spend data and leads were in two different places but this has allowed us to combine them.
  • We have only been in the software for five months so I think we will continue to see the ROI impact as we build out reports. Right now we're still trying to find the reports that will help us the most in our optimization.
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ScreenShots

CoSchedule Marketing Suite Screenshots

Screenshot of Calendar Organizer: Visualizes everything in real time, and shows every project on a unified calendar of record. Helps to keep stakeholders in the know and pivot quickly when priorities change.Screenshot of Content Organizer: Eliminates content bottlenecks from idea to promotion. Optimizes the editorial process, and centralizes publishing and promotion by connecting marketing tools.Screenshot of Work Organizer: Maximizes resources by implementing consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work.Screenshot of Asset Organizer: Catalogs and maintains control of brand assets with customized taxonomies to find, update, and share files. Folders and files can be shared with stakeholders to make sure work is up-to-date.Screenshot of Idea Board: Used to write down ideas, take in requests, and prioritize the projects that are up-next, before giving them a publish date and putting them on the calendar organizer.Screenshot of An AI-powered Marketing Intelligence Assistant that can be used to write first-draft copy, complete work faster, and generate new ideas.

Uptempo Screenshots

Screenshot of Uptempo's Marketing & Campaign Planning interface, which provides full visibility and control over activity planning across teams and channels.Screenshot of Uptempo's Impact Modeller, which translates planned activities into projected outcomes based on conversation rate and deal velocity data.Screenshot of Uptempo's Marketing Budget Management interface, which provides the ability to plan, iterate, control, and optimize budgets.Screenshot of Uptempo's Investments interface tracks actuals and reconciles them with planned marketing spend to ensure teams stay within budgets.Screenshot of Uptempo Work & Resource Management, the a central platform that manages, controls, and optimizes workflows across the marketing team's workload.Screenshot of Uptempo Brand Management, which forms the central platform to access, adapt, and order timely, correct, and brand-compliant media for every touchpoint.