Creativity 365 vs. Opal vs. Socialtext (discontinued)

I think in a world where I have to churn out videos and other content for my business, I think that Creativity 365 really allows us in the office to be on the same page when it comes to getting stuff done. These days, especially with a lot of remote work, a collaborative effort can still feel like an individual one, but the coolest thing is that this software makes it feel less and less like that.

Incentivized

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.

Incentivized

We use Social Text as a platform to air our issues with different departments. We voice our concerns and suggestions so we can help find a solution to the problems we incur on a daily basis. We need to have social text as an app so we can communicate in real time not only during work hours.

• Different platforms integrations
• collaboration through teams, messaging, doc share
• Easy to use very simple for streamlining

• Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
• Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
• High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.

Incentivized

• Version history - Always keeps the edited versions and one can revert back any time
• Creating and Editing an article is very easy and intutive
• Sharing the articles with peers

• Since it's a content creation toolset, it would be great if there was a photo editing tool.

• No publishing capabilities, for the most part.
• No analytics tie-ins.
• Rather pricey.
• Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.

Incentivized

• Search needs a ton of improvements. It was very slow a year ago
• Search result quality was also not that good
• I know they have improved their UI recently but when i used it last year it did not really have any design elements which could be used to make the articles look more presentable. It was important for us as we used it for external communication as well.

We have a lot of info in Socialtext already. It would be hard to get all that info out and port it to a different system

I contacted customer service once and got my problem solved very quickly.

Airtable has a free version that offers basic functionalities that Creativity 365 does not offer. Airtable integrates with 25 different applications and software to make collaboration easier, while Creativity 365 only integrates with 13. Even though key features of Creativity 365 and Airtable should matter you should also carefully explore the integrations provided by each product. Very often you will already be making use of various kinds of SaaS software in your company and it’s much more beneficial to choose software that integrates well with each other. If you do that you will be able to guarantee an effortless transfer of data between your teams and software used, which can significantly reduce the time spent on migrating between one solution and the next.

Incentivized

You get for what you paid for. Opal has more features

Incentivized

I frankly like Confluence better than socialtext because of the speed and the quality of search. They also have better design elements which can help make the articles pleasant to the eyes.

• simplified our editing process
• allowed our teams to collaborate better
• negative: Not everyone got adept at using it quickly

Incentivized

• Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
• Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
• I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.

Incentivized

• We get solutions to concerns much faster
• We promote interactions with the other depts
• We listen and have discussions