Criteo Commerce Growth is a performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on Criteo's commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With cross-channel activation, deep commerce insights, and…
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Digilant
Score 8.0 out of 10
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Boston-based company Digilant offers their eponymous integrated DMP / DSP (data management platform, demand-side platform).
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Pricing
Criteo Commerce Growth
Digilant
Editions & Modules
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Offerings
Pricing Offerings
Criteo Commerce Growth
Digilant
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Criteo Commerce Growth operates on a Cost-per-click (CPC) and Cost-per-mille (CPM) model.
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More Pricing Information
Community Pulse
Criteo Commerce Growth
Digilant
Features
Criteo Commerce Growth
Digilant
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Criteo Commerce Growth
6.0
27 Ratings
20% below category average
Digilant
7.5
2 Ratings
6% below category average
Data Transfer
2.926 Ratings
8.02 Ratings
DSP integration
9.220 Ratings
7.02 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Criteo Commerce Growth
7.5
57 Ratings
5% below category average
Digilant
-
Ratings
Ad campaign creation
7.354 Ratings
00 Ratings
Ad deployment
5.653 Ratings
00 Ratings
Display advertising
8.955 Ratings
00 Ratings
Ad display and retargeting segmentation
8.350 Ratings
00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Criteo Commerce Growth
7.2
57 Ratings
7% below category average
Digilant
-
Ratings
Ad dashboards
8.656 Ratings
00 Ratings
Ad performance reports
8.656 Ratings
00 Ratings
Ad conversion tracking
4.953 Ratings
00 Ratings
Ad attribution reporting
6.614 Ratings
00 Ratings
Cross-channel ad management
8.01 Ratings
00 Ratings
Ad forecasting and optimization
6.83 Ratings
00 Ratings
Data Collection
Comparison of Data Collection features of Product A and Product B
Criteo Commerce Growth
-
Ratings
Digilant
7.5
2 Ratings
8% below category average
Collection of first-party data
00 Ratings
7.02 Ratings
Collection of third-party data
00 Ratings
8.02 Ratings
Access to Third-party Data Providers
00 Ratings
7.52 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Criteo Commerce Growth
-
Ratings
Digilant
7.7
2 Ratings
7% below category average
Audience taxonomy
00 Ratings
8.02 Ratings
Tag Management
00 Ratings
7.02 Ratings
Data Analysis Dashboard
00 Ratings
8.02 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
It carries out transactions mechanically, without the need for human intervention, thus facilitating the simultaneous contracting of space in a large volume of media, it has the advantage that campaign planning can be carried out in real time,, you can advertise in content with a high degree of specialization, this automated system decides with precision if the consumer and the context fit the advertising
You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
Criteo Dynamic Retargeting brings different value and possibilities compared to the others. It is a great addition to Google Ads, if you are not doing well with Display Campaigns and/or if you cannot use Dynamic Remarketing on Google cause your products are not "physical". Compared to other Retargeting solutions, its CPC based model and Post click attribution make all the difference. Finally, the account support is great plus it will help you in all aspects or difficulties.
It offers you to organize your audience statistics along with your customer data. You can organize your audience statistics along with your customer data. It allows you to create digital experiences that adapt to all channels.It will simply facilitate your decision making by offering you a great unified vision
More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.