TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Criteo Commerce Growth

    Score8 out of 10
    N/ACriteo Commerce Growth is a performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on Criteo's commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With cross-channel activation, deep commerce insights, and…N/A

    Oracle BPM Suite

    Score8.5 out of 10
    N/AThe Oracle Business Process Management Suite is an integrated environment for developing, administering, and using business applications centered around business processes.N/A
    Pricing
    Criteo Commerce GrowthOracle BPM Suite
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Criteo Commerce GrowthOracle BPM Suite
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsCriteo Commerce Growth operates on a Cost-per-click (CPC) and Cost-per-mille (CPM) model.—
    More Pricing Information
    Community Pulse
    Criteo Commerce GrowthOracle BPM Suite
    Considered Both Products
    Criteo
    No answer on this topic
    Oracle
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    12 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    12 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    12 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    No answers on this topic
    Implementation went as expected
    80%
    Implementation went as expected
    8 Answers
    No answers on this topic
    Features
    Criteo Commerce GrowthOracle BPM Suite
    Ad Network Integration
    Comparison of Ad Network Integration features of Criteo Commerce Growth and Oracle BPM Suite
    Feature
    Criteo Commerce Growth
    6.0
    27 Ratings
    20% below category average
    Oracle BPM Suite
    -
    Ratings
    Data Transfer2.926 Ratings00 Ratings
    DSP integration9.220 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Criteo Commerce Growth and Oracle BPM Suite
    Feature
    Criteo Commerce Growth
    7.5
    57 Ratings
    5% below category average
    Oracle BPM Suite
    -
    Ratings
    Ad campaign creation7.354 Ratings00 Ratings
    Ad deployment5.653 Ratings00 Ratings
    Display advertising8.955 Ratings00 Ratings
    Ad display and retargeting segmentation8.350 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Criteo Commerce Growth and Oracle BPM Suite
    Feature
    Criteo Commerce Growth
    7.2
    57 Ratings
    7% below category average
    Oracle BPM Suite
    -
    Ratings
    Ad dashboards8.656 Ratings00 Ratings
    Ad performance reports8.656 Ratings00 Ratings
    Ad conversion tracking4.953 Ratings00 Ratings
    Ad attribution reporting6.614 Ratings00 Ratings
    Cross-channel ad management8.01 Ratings00 Ratings
    Ad forecasting and optimization6.83 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Criteo Commerce Growth and Oracle BPM Suite
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Oracle BPM Suite
    6.0
    5 Ratings
    25% below category average
    Dashboards00 Ratings6.04 Ratings
    Standard reports00 Ratings6.05 Ratings
    Custom reports00 Ratings6.04 Ratings
    Process Engine
    Comparison of Process Engine features of Criteo Commerce Growth and Oracle BPM Suite
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Oracle BPM Suite
    7.4
    6 Ratings
    12% below category average
    Process designer00 Ratings8.06 Ratings
    Process simulation00 Ratings7.06 Ratings
    Business rules engine00 Ratings9.06 Ratings
    SOA support00 Ratings8.06 Ratings
    Process player00 Ratings8.05 Ratings
    Support for modeling languages00 Ratings7.04 Ratings
    Form builder00 Ratings4.05 Ratings
    Model execution00 Ratings8.05 Ratings
    Collaboration
    Comparison of Collaboration features of Criteo Commerce Growth and Oracle BPM Suite
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Oracle BPM Suite
    6.0
    4 Ratings
    32% below category average
    Social collaboration tools00 Ratings6.04 Ratings
    Content Management Capabilties
    Comparison of Content Management Capabilties features of Criteo Commerce Growth and Oracle BPM Suite
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Oracle BPM Suite
    7.0
    3 Ratings
    15% below category average
    Content management00 Ratings7.03 Ratings
    Best Alternatives
    Criteo Commerce GrowthOracle BPM Suite
    Small Businesses
    AdRoll
    Score3.7 out of 10
    Process Street
    Score8.2 out of 10
    Medium-sized Companies
    Magnite
    Score8 out of 10
    TIBCO® BPM Enterprise
    Score8 out of 10
    Enterprises
    Adobe Advertising Cloud
    Score7.8 out of 10
    IBM Business Automation Workflow
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Criteo Commerce GrowthOracle BPM Suite
    Likelihood to Recommend
    8.4
    (58 ratings)
    8.0
    (8 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    6.0
    (2 ratings)
    Usability
    8.4
    (12 ratings)
    6.0
    (1 ratings)
    Support Rating
    9.1
    (12 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.0
    (1 ratings)
    User Testimonials
    Criteo Commerce GrowthOracle BPM Suite
    Likelihood to Recommend
    Criteo
    Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
    Incentivized
    Read full review
    Oracle
    Oracle BPM is well suited to organizations and environments that have a good understanding of their business processes and organizational structures. Trying to introduce a tool such as Oracle BPM into the organization without a good grasp on how the business operates is a recipe for disaster as the implementation will uncover all of the dirty secrets of an organizations business processes and bring them to light. BPM is not to be utilized for smaller service orchestrations or technical service implementations, these should be handled by the Oracle SOA Suite using the BPEL process manager, leaving BPM to handle the organizational business processes, referring to and including lower level services and BPEL processes as needed.
    Read full review
    Pros
    Criteo
    • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
    • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
    • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
    • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
    Incentivized
    Read full review
    Oracle
    • Oracle BPM [Suite] can support unlimited number of cases. No limitations in cases raised.
    • Oracle Weblogic can handle multiple traffic. [It] can handle lots of heavy load[s].
    • Oracle BPM has extensive integration with database[s]. Huge number[s] of customization can be created.
    Incentivized
    Read full review
    Cons
    Criteo
    • I think if they had a free trial option, we would be able to better evaluate our need before signing up.
    • I wish there were more targeting features other than retargeting. Would love to target based on interests.
    • Video features are limited. Would love to see new products here.
    Incentivized
    Read full review
    Oracle
    • Oracle BPM is left behind by other tools more modern in terms of user experience, usability and ability to integrate with everything else.
    • To really harvest the potential of Oracle BPM you need to do it in JDeveloper and with ADF. This restricts its usage to very technical people.
    • The administration of the Oracle BPM tools has really put a burden on our team. It is running on Weblogic and we experience issues very often either with performance or with a bad configuration of the system.
    • As with all Oracle products, the price can be an issue for smaller shops.
    Incentivized
    Read full review
    Likelihood to Renew
    Criteo
    Criteo is the only remarketing firm worth using for a retailer, in my opinion.
    Incentivized
    Read full review
    Oracle
    In many scenarios it should have provided more features. It took a lot of effort while debugging, making it difficult to maintain.
    Read full review
    Usability
    Criteo
    Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
    Incentivized
    Read full review
    Oracle
    Not easy to debug errors.
    Read full review
    Support Rating
    Criteo
    I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
    Incentivized
    Read full review
    Oracle
    No answers on this topic
    Implementation Rating
    Criteo
    No answers on this topic
    Oracle
    Overall satisfactory
    Read full review
    Alternatives Considered
    Criteo
    Criteo Dynamic Retargeting brings different value and possibilities compared to the others. It is a great addition to Google Ads, if you are not doing well with Display Campaigns and/or if you cannot use Dynamic Remarketing on Google cause your products are not "physical". Compared to other Retargeting solutions, its CPC based model and Post click attribution make all the difference. Finally, the account support is great plus it will help you in all aspects or difficulties.
    Incentivized
    Read full review
    Oracle
    We evaluated Bonita and found that it might fit a smaller-sized company better; we found that Oracle BPM Suite scaled much more evenly. We almost went with one of the competitors, but in the end chose Oracle BPM Suite after we factored in the cost of VMware licensing. There are literally tons of analytics on the back end which are great for upper management, but not so much for average users, but this fits our business model quite well.
    Incentivized
    Read full review
    Return on Investment
    Criteo
    • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
    • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
    Incentivized
    Read full review
    Oracle
    • You'll most certainly need a deep dive and extensive training before your users can even think of using the product and they are very expensive.
    • Lack of documentation makes it very difficult to manage the application if any error is encountered which will result in you ending up hiring a dedicated person to look into the application once it's deployed.
    • For a very large org., if properly implemented and used, it can help identify the cost-intensive and inefficient processes.
    Incentivized
    Read full review
    ScreenShots

    Criteo Commerce Growth Screenshots

    Screenshot of where to select a campaign type.Screenshot of the interface to manage ad sets.Screenshot of where to choose display or video.Screenshot of where to configure a plan and run a forecast.Screenshot of the interface to create a custom report.Screenshot of Criteo powered audiences.