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Criteo Commerce Max (Retail Media) vs. Oracle CRM On Demand

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Criteo Commerce Max (Retail Media)

    Score6.7 out of 10
    N/ACriteo’s Commerce Max enables brands and agencies to plan, activate, and measure cross-channel retail media campaigns across 200+ global retailers.N/A

    Oracle CRM On Demand

    Score9.1 out of 10
    N/AThe basis of this offering is the Market2Lead product that Oracle acquired in 2010. It has now been fully integrated with Oracle's On Demand CRM product and is a full-featured marketing automation product with features from lead management and nurturing, to measuring marketing ROI.N/A
    Pricing
    Criteo Commerce Max (Retail Media)Oracle CRM On Demand
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Criteo Commerce Max (Retail Media)Oracle CRM On Demand
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsAdvertisers pay on a cost-per-click (CPC) or cost-per-mille (CPM) basis depending on campaign type. Advertisers pay a platform fee to Criteo that is a percentage of the media cost.—
    More Pricing Information
    Features
    Criteo Commerce Max (Retail Media)Oracle CRM On Demand
    Sales Force Automation
    Comparison of Sales Force Automation features of Criteo Commerce Max (Retail Media) and Oracle CRM On Demand
    Feature
    Criteo Commerce Max (Retail Media)
    -
    Ratings
    Oracle CRM On Demand
    8.9
    25 Ratings
    13% above category average
    Customer data management / contact management00 Ratings8.025 Ratings
    Workflow management00 Ratings9.024 Ratings
    Territory management00 Ratings8.024 Ratings
    Opportunity management00 Ratings8.025 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.022 Ratings
    Contract management00 Ratings9.024 Ratings
    Quote & order management00 Ratings10.023 Ratings
    Interaction tracking00 Ratings9.024 Ratings
    Channel / partner relationship management00 Ratings10.023 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Criteo Commerce Max (Retail Media) and Oracle CRM On Demand
    Feature
    Criteo Commerce Max (Retail Media)
    -
    Ratings
    Oracle CRM On Demand
    9.7
    24 Ratings
    23% above category average
    Case management00 Ratings10.024 Ratings
    Call center management00 Ratings10.023 Ratings
    Help desk management00 Ratings9.024 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Criteo Commerce Max (Retail Media) and Oracle CRM On Demand
    Feature
    Criteo Commerce Max (Retail Media)
    -
    Ratings
    Oracle CRM On Demand
    8.5
    24 Ratings
    9% above category average
    Lead management00 Ratings8.024 Ratings
    Email marketing00 Ratings9.022 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Criteo Commerce Max (Retail Media) and Oracle CRM On Demand
    Feature
    Criteo Commerce Max (Retail Media)
    -
    Ratings
    Oracle CRM On Demand
    9.0
    24 Ratings
    16% above category average
    Task management00 Ratings9.023 Ratings
    Billing and invoicing management00 Ratings9.022 Ratings
    Reporting00 Ratings9.023 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Criteo Commerce Max (Retail Media) and Oracle CRM On Demand
    Feature
    Criteo Commerce Max (Retail Media)
    -
    Ratings
    Oracle CRM On Demand
    8.5
    24 Ratings
    11% above category average
    Forecasting00 Ratings10.024 Ratings
    Pipeline visualization00 Ratings6.623 Ratings
    Customizable reports00 Ratings9.024 Ratings
    Customization
    Comparison of Customization features of Criteo Commerce Max (Retail Media) and Oracle CRM On Demand
    Feature
    Criteo Commerce Max (Retail Media)
    -
    Ratings
    Oracle CRM On Demand
    8.2
    24 Ratings
    7% above category average
    Custom fields00 Ratings9.024 Ratings
    Custom objects00 Ratings9.024 Ratings
    Scripting environment00 Ratings5.820 Ratings
    API for custom integration00 Ratings9.023 Ratings
    Security
    Comparison of Security features of Criteo Commerce Max (Retail Media) and Oracle CRM On Demand
    Feature
    Criteo Commerce Max (Retail Media)
    -
    Ratings
    Oracle CRM On Demand
    9.5
    25 Ratings
    12% above category average
    Single sign-on capability00 Ratings10.022 Ratings
    Role-based user permissions00 Ratings9.025 Ratings
    Social CRM
    Comparison of Social CRM features of Criteo Commerce Max (Retail Media) and Oracle CRM On Demand
    Feature
    Criteo Commerce Max (Retail Media)
    -
    Ratings
    Oracle CRM On Demand
    9.0
    18 Ratings
    18% above category average
    Social data00 Ratings9.018 Ratings
    Social engagement00 Ratings9.018 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Criteo Commerce Max (Retail Media) and Oracle CRM On Demand
    Feature
    Criteo Commerce Max (Retail Media)
    -
    Ratings
    Oracle CRM On Demand
    9.0
    22 Ratings
    18% above category average
    Marketing automation00 Ratings9.022 Ratings
    Compensation management00 Ratings9.020 Ratings
    Platform
    Comparison of Platform features of Criteo Commerce Max (Retail Media) and Oracle CRM On Demand
    Feature
    Criteo Commerce Max (Retail Media)
    -
    Ratings
    Oracle CRM On Demand
    9.0
    18 Ratings
    17% above category average
    Mobile access00 Ratings9.018 Ratings
    Best Alternatives
    Criteo Commerce Max (Retail Media)Oracle CRM On Demand
    Small Businesses
    No answers on this topic
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Kintone
    Score9.7 out of 10
    Enterprises
    No answers on this topic
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Criteo Commerce Max (Retail Media)Oracle CRM On Demand
    Likelihood to Recommend
    6.4
    (1 ratings)
    10.0
    (26 ratings)
    Usability
    9.1
    (1 ratings)
    9.0
    (2 ratings)
    Support Rating
    6.4
    (1 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Criteo Commerce Max (Retail Media)Oracle CRM On Demand
    Likelihood to Recommend
    Criteo
    Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
    Read full review
    Oracle
    I think it is well suited for organizations which are large with a lot of users so as to be able to minimize the cost of operations. Also, the organization which interacts mostly with customers can use Oracle CRM on demand.
    Incentivized
    Read full review
    Pros
    Criteo
    • Intuitive dashboards and reporting
    • Custom templates for display media
    • Flexibility in terms of setting guardrails for targeting
    Read full review
    Oracle
    • Several of our members were not familiar with various IT functions within CRM prior to working with it and so they were able to develop a working knowledge of IT pretty quickly afterwards.
    • It has a familiar feel to it as it allows users to work the data into a spreadsheet type layout with pivot tables and graphs and so it is quick to adopt.
    • Customization is great with a working knowledge of HTML, which isn't too hard to learn. You can really adapt CRM to any needs stylistically or content wise.
    Incentivized
    Read full review
    Cons
    Criteo
    • Exportable insights at a brand, page, and placement level
    • Segmentation API service to better manage first-party data
    • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
    Read full review
    Oracle
    • The ability to schedule and push out reports is missing from this system. If we want to mass deliver a report on a schedule, we must run it, export it and email it out to the group, or purchase a 3rd party system.
    • The ability to trigger workflow events on a schedule is missing this system. Currently, there has to be a trigger initiated by a user and we have situations where we'd like to be able to schedule a work flow routine to go out and check from specific situations and then trigger an action. We'd also like to be able to trigger workflow actions on one object based on something in another object and this capability is very limited.
    Incentivized
    Read full review
    Likelihood to Renew
    Criteo
    No answers on this topic
    Oracle
    Because am using oracle last 3 years and it’s great
    Read full review
    Usability
    Criteo
    Intuitive and easy to use.
    Read full review
    Oracle
    Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
    Incentivized
    Read full review
    Support Rating
    Criteo
    Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
    Read full review
    Oracle
    As am using oracle very much satisfy.
    Read full review
    Implementation Rating
    Criteo
    No answers on this topic
    Oracle
    With the right partner Oracle CRM On Demand can be implemented very quickly and seamlessly.
    Incentivized
    Read full review
    Alternatives Considered
    Criteo
    Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
    Read full review
    Oracle
    MS Dynamics was easy to integrate to MS Power BI. This BI and reporting aspect is a clear strong point for Microsoft. MS solutions seem easier to integrate and learn, but this depends on the IT landscape and the complexity of integrations in a respective company.
    Incentivized
    Read full review
    Return on Investment
    Criteo
    • Increased net revenue
    • Increased profit
    • CTR is unchanged (but this can be improved with better opportunities for targeting)
    Read full review
    Oracle
    • This software can display in real-time when an order is submitted, received, fulfilled, and shipped out. We are able to know within the week of what new orders came in and how effective we are being from targeting specific regions of the nation.
    Incentivized
    Read full review
    ScreenShots

    Criteo Commerce Max (Retail Media) Screenshots

    Screenshot of the landing page users see after logging in showing high level metrics for their sponsored product, onsite display/video, and offsite campaigns in one place.Screenshot of where users can build onsite (sponsored products, onsite display/video) or offsite campaigns through Commerce Max.Screenshot of the interface that allows users to customize the audiences through the inclusion or exclusion of different audience segments.Screenshot of the insights and analytics homepage where users can dive deeper into campaign metrics, with reporting.Screenshot of part of the audience builder where users can segment users into different groups based on actions they’ve taken.Screenshot of sponsored products, where Criteo offers a multi-retailer setup, allowing users to create line items across all retailers where their products are sold.