Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.
N/A
SentiOne
Score 6.5 out of 10
N/A
SentiOne is an AI-powered customer service automation platform. It consists of three modules: Listen, React, and Automate. Listen is a comprehensive social listening solution which monitors the entire public internet (including social media), utilising proprietary algorithms to generate insights and detect sentiment behind posts. React is an all-in-one customer service management and automation platform, which allows teams to manage online conversations on dozens of channel from the same tool.…
Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
SentiOne is one of the best available platforms in the market dealing in customer automation on AI level to help businesses grow. We are very much impressed by their services, all in all as they are offering the best possible solutions to every problem which makes it more reliable and trusted in order to handle business.
Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
The ability to create tailored clips of each mention and quickly share them is unparalleled.
The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.
The platform easily measures social media, blogs, posts worldwide using different algorithms, collects public mentions, and automatically analyzes the situation then provides a customizable solution that will have more chances to get accepted and will work fine.
It has the best features to be the best in terms of functionalities and features include in it.
I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
They need to be more accessible and responsive to our questions instead of making us hold for hours and do not provide any solution which is tiring and less professional.
Customer support needs a lot of attention and has more knowledge about the platform to be helpful.
I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to
SentiOne is a major part of our organization. We are solving a lot of problems in the organization by using SentiOne. It has been operational in our organization for a long time and has a great find for us all in all. I like that feature that it gives me all information about new mentions to my inbox every day and informs me about it which gives day-to-day insights, change or update strategies.
Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
The best feature that I like the most and have been using for a long time that its analytical section is up to mark.
When I open the analytical section it gives me the all insights of my audience including their gender, location, days when most of the mentions are published which is great to have. It is best to have more marketing wins as it does not limit the searches of keywords.
This helps to search multiple phrases connected with a marketing strategy which is life and most recent in trends.
