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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Critical Mention

    Score8 out of 10
    N/ACritical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.N/A

    Signpost

    Score1.7 out of 10
    N/ASignpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing customers.N/A
    Pricing
    Critical MentionSignpost
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Critical MentionSignpost
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Critical MentionSignpost
    Considered Both Products
    Critical Mention
    No answer on this topic
    Signpost
    No answer on this topic
    Key User Insights
    Would buy again
    71%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    57%
    Delivers good value for the price
    4 Answers
    No answers on this topic
    Happy with the feature set
    71%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Best Alternatives
    Critical MentionSignpost
    Small Businesses
    Help a Reporter Out (HARO)
    Score5 out of 10
    Google Business Profile
    Score8.4 out of 10
    Medium-sized Companies
    Cision Communications Cloud
    Score8 out of 10
    Google Business Profile
    Score8.4 out of 10
    Enterprises
    Meltwater
    Score7.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Critical MentionSignpost
    Likelihood to Recommend
    1.6
    (21 ratings)
    1.3
    (2 ratings)
    Likelihood to Renew
    10.0
    (7 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Availability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Critical MentionSignpost
    Likelihood to Recommend
    Critical Mention
    Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
    Incentivized
    Read full review
    Signpost
    I would NEVER recommend Signposts! Signpost's fee is very expensive for a small company like ours, so I had to cancel the service - or at least TRY to. I contacted them the day after they billed our card for another $2,000, and I was told that we were automatically on the hook for another year, with no exceptions and no recourse. Very greedy and desperate; this doesn't seem like the way to keep happy clients.
    Read full review
    Pros
    Critical Mention
    • Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
    • The ability to create tailored clips of each mention and quickly share them is unparalleled.
    • The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.
    Incentivized
    Read full review
    Signpost
    • The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity.
    • As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm.
    • It helps me to have more organic views on the platform and more positive reviews on the newsletter.
    • The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things.
    • It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization.
    Incentivized
    Read full review
    Cons
    Critical Mention
    • I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
    • One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
    • Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
    Incentivized
    Read full review
    Signpost
    • Provide user a way to cancel their service.
    • Get rid of the very aggressive sales staff.
    • Refund money for unused moths. Do not be so shady!
    Read full review
    Likelihood to Renew
    Critical Mention
    I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
    Incentivized
    Read full review
    Signpost
    No answers on this topic
    Usability
    Critical Mention
    It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
    Incentivized
    Read full review
    Signpost
    No answers on this topic
    Support Rating
    Critical Mention
    Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
    Incentivized
    Read full review
    Signpost
    No answers on this topic
    Implementation Rating
    Critical Mention
    Critical Mention implementation was easy and fast. Their support and training were awesome.
    Incentivized
    Read full review
    Signpost
    No answers on this topic
    Alternatives Considered
    Critical Mention
    Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to
    Incentivized
    Read full review
    Signpost
    No answers on this topic
    Return on Investment
    Critical Mention
    • Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
    • One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
    • Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
    Incentivized
    Read full review
    Signpost
    • The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
    • They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
    • This makes me more confident in using the platform more in depth.
    Incentivized
    Read full review
    ScreenShots