Critical Mention vs. Tagger

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Critical Mention
Score 5.3 out of 10
N/A
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.N/A
Tagger
Score 9.9 out of 10
N/A
Tagger is a 360 Influencer Marketing solution platform from the company of the same name in Santa Monica, designed to allow brands, agencies, and media companies to maximize their influencer strategies throughout the planning, discovery, activation, and reporting phases.N/A
Pricing
Critical MentionTagger
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Critical MentionTagger
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Best Alternatives
Critical MentionTagger
Small Businesses
Cision Communications Cloud
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Score 7.5 out of 10
Mention
Mention
Score 9.4 out of 10
Medium-sized Companies
Cision Communications Cloud
Cision Communications Cloud
Score 7.5 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Cision Communications Cloud
Cision Communications Cloud
Score 7.5 out of 10
Meltwater
Meltwater
Score 6.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Critical MentionTagger
Likelihood to Recommend
1.8
(21 ratings)
8.6
(3 ratings)
Likelihood to Renew
10.0
(7 ratings)
-
(0 ratings)
Usability
9.0
(2 ratings)
-
(0 ratings)
Availability
8.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Critical MentionTagger
Likelihood to Recommend
Critical Mention
Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
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Sprout Social
I might want to find in Tagger a similar report where they show
the after-effects of a few or other influencers when the relegated errands are
done, this could help us in further developing dynamically for our publicizing
efforts doubtlessly getting a considerably more exact outcome.
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Pros
Critical Mention
  • Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
  • The ability to create tailored clips of each mention and quickly share them is unparalleled.
  • The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.
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Sprout Social
  • User-Friendly Platform
  • Great Customer Support
  • Enables Collaboration
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Cons
Critical Mention
  • I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
  • One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
  • Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
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Sprout Social
  • Although it relates very well with most social networks we wish they could soon include TikTok in the tool, one of the fastest growing in recent times and where we could find many more influencers with different skills that fit the needs of our consumers.
  • I would like to see in Tagger Media a comparative report where they show the results of some or other influencers when the assigned tasks are finished, this could help us in improving decision making for our advertising campaigns surely getting a much more accurate result.
  • It would be interesting to see the information of the tasks of the influencers we hire in real time, i.e., if we contact 5 influencers, we could see a real-time flowchart with the current status of their tasks and thus be able to keep a better relationship of time and performance in our projects.
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Likelihood to Renew
Critical Mention
I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
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Sprout Social
No answers on this topic
Usability
Critical Mention
It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
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Sprout Social
No answers on this topic
Support Rating
Critical Mention
Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
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Sprout Social
No answers on this topic
Implementation Rating
Critical Mention
Critical Mention implementation was easy and fast. Their support and training were awesome.
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Sprout Social
No answers on this topic
Alternatives Considered
Critical Mention
Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to
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Sprout Social
Out of the other influencer management/SaaS platforms I've used, Tagger is my favorite. I trust the numbers I see and use within Tagger, whereas other platforms I'm a bit more cautious of that are scraping data. I also have to say that Tagger's customer support is fantastic, my representative is always friendly, patient, and responsive, providing thorough answers to any question we send her way. Additionally, there is a live chat feature within the platform that is also easy to use and someone always responds fairly quickly, whereas other services I've used have taken days to get a response to a simple question.
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Return on Investment
Critical Mention
  • Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
  • One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
  • Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
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Sprout Social
  • With the program, the executives and results estimation Tagger can send important data of potential influencers that can be of extraordinary assistance to us.
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ScreenShots