Cronycle, from the company of the same name in London, is a SaaS application that provides an end-to-end collaborative information workflow for content curation, monitoring, organization, and publishing, for knowledge workers.
$49
per month per user
DemandScience
Score 8.2 out of 10
N/A
DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.
N/A
Pricing
Cronycle
DemandScience
Editions & Modules
Individual
$49
per month per user
Enterprise
$79
per month per user
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Offerings
Pricing Offerings
Cronycle
DemandScience
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Cronycle
DemandScience
Features
Cronycle
DemandScience
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Prior to adopting Cronycle, our research team had a variety of different ways in which they would discover, store and share information. These methods were often inconsistent, with many smaller teams or sub-groups of researchers operating independently of others. In many cases, content that was potentially useful to more than one colleague was not being shared at all. We had thousands of different sources, accessed through varying methods and stored in different locations/systems, and very few colleagues would have had an idea of which sources other team members were using. Furthermore, we became aware as a team that while between us we were pulling in a lot of information, much of what was being discovered was not necessarily being acted upon, or indeed being read by the colleague to whom it was most relevant. We also needed to become more targeted, and indeed more selective, in the information we were seeing, and Cronycle -specifically through the Sources Library, the Feeds, and the tagging and notification functionality - has enabled us to do just this. There has been a genuinely transformative outcome to our information gathering ability, borne out by specific metrics, which Cronycle has also provided us with via the Enterprise account.
Demand Science did deliver the quantity of leads without issue. The data for a few was not accurate (bounced when following up). But they agreed to make good by providing substitute leads to meet the quota. Towards the end of my project, they lost a few folks, and so the end of my campaign got a little rough as they were taking over some assignments midway. But we ultimately completed the SOW. I will say that the leads did not perform well in our email cadence - none converted. However, this was a test of the concept for us. Content syndication had a lower cost per qualified lead than some other tactics, so we tested it. Your results may vary, based on your follow-up and your market.
The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
Delivery of leads was ahead of schedule.
They set expectations, and then delivered what they said they would.
The leads matched our criteria as agreed.
Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.
For some reason logging on for a few months does not go as easy as usual, because nowadays I need a least two attempts to log in.
I think I do only use the core functionality of Cronycle: getting indication info by keywords via multiple sites.
Vice versa: if people come to me with a suspected issue, I double-check via Cronycle by entering that issue as search in found results. A low occurrence often indicates the suspected issue likely is not so severe.
We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough
Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.
The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
Any issues with the platform have always been resolved quickly. I have never previously worked with a third party software provider whose support team is as responsive.
Our rep is always available and quickly responds to any question we have. I haven't worked with other partners who are as proactive and excited to help us as our DemandScience rep is. He reaches out with new ideas and suggestions frequently. They are happy to make any changes needed to the campaigns and make those changes quickly and efficiently. They work well with our execution agency, but are also happy to meet with us directly to provide insights and support.
Hootsuite publication prep and scheduling is great, better than Cronycl (a manual process) Cronycl management of feeds, filtering creation of topical boards are excellent, Hootsuite doesn't offer this. Cronycle I find it easier, more attractive, and better filtering than Buffer, though Buffer was slightly better at the publication prep.
I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific product or software and how this could be beneficial, but I'd steer away from it for services.
