Likelihood to Recommend You can evaluate and solve problems connected to clients' social accounts in real time. You are able to show not only the issue but why something is an issue in the first place. The benefit is that our clients are fully informed and aware of our transparency.
Read full review I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.
Read full review Pros You are able to come up with engaging content that appeals to social followers. This helps increase the organic reach of our clients on their social channels. Reports are really customizable, easy to share with clients. Tremendous customer support. I had a skype call with the founder! Read full review Allows you to search for Twitter users based on a keyword or trait Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics Track Twitter followers over time Sort your followers or those you follow based on name, days on Twitter, tweet count, etc. Read full review Cons Pinterest support is lacking, could be more robust. Reports could offer more customization, sometimes elementary. Read full review I would have to use Followerwonk and other tools a lot more to find gaps and ways that Followerwonk could improve its service. Read full review Likelihood to Renew We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
Read full review Support Rating I've never used their support. I've never needed to.
Read full review Alternatives Considered Buzzsumo shows you the most shared links and key influencers for any topic or website. Crowdbabble is more about overall account health and reporting.
Read full review I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.
Read full review Return on Investment It can be seen as redundant to the in-house reporting done by most of the social platforms. Its enterprise costs more than some clients might be willing to cover. Read full review One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success. When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time. Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search. Read full review ScreenShots