Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Curata
Score 8.0 out of 10
N/A
Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…
$699
per Instance (no seat limits)
Evoq Content
Score 8.7 out of 10
N/A
Evoq Content is a content management system within the Evoq business suite. Evoq Content is extensible with many modules that add caching, advanced content approval workflow, granular permissions, document management, mobile accessibility of content, web farm support, and an ecommerce engine.N/A
Optimizely One
Score 7.4 out of 10
N/A
Optimizely One is a digital experience platform, helping marketing and product teams accelerate digital growth, powering the marketing and digital lifecycle from planning to analysis through a unified workflow. Optimizely One accelerates every step of the process with embedded AI.N/A
Pricing
CurataEvoq ContentOptimizely One
Editions & Modules
Curata Software
$699
per Instance (no seat limits)
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CurataEvoq ContentOptimizely One
Free Trial
NoNoNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoYes
Entry-level Setup FeeNo setup feeNo setup feeOptional
Additional DetailsWe have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)
More Pricing Information
Community Pulse
CurataEvoq ContentOptimizely One
Features
CurataEvoq ContentOptimizely One
Content Creation
Comparison of Content Creation features of Product A and Product B
Curata
8.3
1 Ratings
6% above category average
Evoq Content
-
Ratings
Optimizely One
-
Ratings
Ideation8.01 Ratings00 Ratings00 Ratings
Approval workflows8.01 Ratings00 Ratings00 Ratings
Content collaboration9.01 Ratings00 Ratings00 Ratings
Content calendar8.01 Ratings00 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Curata
8.0
2 Ratings
1% above category average
Evoq Content
-
Ratings
Optimizely One
-
Ratings
Content hub8.02 Ratings00 Ratings00 Ratings
Embedded CTAs8.01 Ratings00 Ratings00 Ratings
Content distribution8.02 Ratings00 Ratings00 Ratings
Content promotion8.01 Ratings00 Ratings00 Ratings
Content automation8.01 Ratings00 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Curata
8.3
2 Ratings
11% above category average
Evoq Content
-
Ratings
Optimizely One
-
Ratings
Closed-loop tracking and reporting8.02 Ratings00 Ratings00 Ratings
Content performance analytics9.02 Ratings00 Ratings00 Ratings
Campaign optimization dashboard8.01 Ratings00 Ratings00 Ratings
Competitive analytics8.01 Ratings00 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Curata
-
Ratings
Evoq Content
10.0
6 Ratings
20% above category average
Optimizely One
-
Ratings
Role-based user permissions00 Ratings10.06 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Curata
-
Ratings
Evoq Content
10.0
5 Ratings
25% above category average
Optimizely One
-
Ratings
API00 Ratings10.05 Ratings00 Ratings
Internationalization / multi-language00 Ratings10.05 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Curata
-
Ratings
Evoq Content
10.0
8 Ratings
25% above category average
Optimizely One
-
Ratings
WYSIWYG editor00 Ratings10.08 Ratings00 Ratings
Code quality / cleanliness00 Ratings10.06 Ratings00 Ratings
Admin section00 Ratings10.07 Ratings00 Ratings
Page templates00 Ratings10.07 Ratings00 Ratings
Library of website themes00 Ratings10.06 Ratings00 Ratings
Mobile optimization / responsive design00 Ratings10.05 Ratings00 Ratings
Publishing workflow00 Ratings10.07 Ratings00 Ratings
Form generator00 Ratings10.06 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Curata
-
Ratings
Evoq Content
10.0
7 Ratings
29% above category average
Optimizely One
-
Ratings
Content taxonomy00 Ratings10.07 Ratings00 Ratings
SEO support00 Ratings10.07 Ratings00 Ratings
Bulk management00 Ratings10.05 Ratings00 Ratings
Availability / breadth of extensions00 Ratings10.07 Ratings00 Ratings
Community / comment management00 Ratings10.07 Ratings00 Ratings
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CurataEvoq ContentOptimizely One
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User Ratings
CurataEvoq ContentOptimizely One
Likelihood to Recommend
8.0
(3 ratings)
8.8
(12 ratings)
9.0
(1 ratings)
Likelihood to Renew
10.0
(1 ratings)
9.7
(7 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
10.0
(2 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(2 ratings)
-
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
CurataEvoq ContentOptimizely One
Likelihood to Recommend
Curata
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
Read full review
DNN
If you just need to implement a website that is dynamic but not real big in Data Processing almost anyone can do so with very limited knowledge as long as you know how to use a Word Processor and your Browser. If you don't have experience with setting up a Server to run a website there are Companies like PowerDNN, Rackspace and WinHost that can help and I recommend them in that order if you are using DNN. If you need a more sophisticated e-commerce website and don't have much experience with Servers, SQL Server etc. then you should find a consultant to help you install and setup not just the DNN Platform but also select the proper Modules to accomplish what you want to do. If you need a highly customized website that is very data intensive and you are not experienced then be sure to save yourself the time and money by finding a qualified Consultant to help you. The beauty of DNN is that it can handle as simple or as complicated of an Application as you need depending on what your needs are and how far you want to take it.
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Optimizely
It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.
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Pros
Curata
  • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
  • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
  • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
  • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
Read full review
DNN
  • DNN is a feature-rich, open-source project with a flexible license. This let us use it without licensing costs for custom solutions or as-is with no custom code just plug-in modules.
  • DNN is written in Microsoft .NET C#. This allows our developers and our customers to use their existing skill set to install and maintain the solution.
  • DNN is made for Windows platform, allowing us and our customers to deploy solutions to existing Windows servers or in some cases hosted platforms.
  • DNN integrates with Windows authentication allowing us to deploy intranet solutions and use single sign-on for improved user experience and security.
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Optimizely
  • Provides quicker release cycle for the way the product cards should be displayed.
  • Provides feedback for new product introduction and how it'll be perceived.
  • Allows rapid blackout from user experience changes that alters traffic flow.
Read full review
Cons
Curata
  • more subscription plans as not all people need all features.
Read full review
DNN
  • It can be a bit heavy-handed when it comes to styling. It's sometimes necessary to spend a little extra time to overcome styling issues.
  • Up until version 8 of the core DNN platform, implementing single page applications (SPAs) required extra efforts.
  • It is very difficult to split a site across multiple servers for load balancing
Read full review
Optimizely
  • Can use better interface for managing test, including scheduling and notification.
  • Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
  • Notification on various aspects can be made more powerful and granular if such a need arise.
Read full review
Likelihood to Renew
Curata
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
Read full review
DNN
Even though DNN is a good CMS, I have worked with other CMSs which are far more robust at this point, and would not be overly inclined to select DNN unless cost of the product is the most important factor along with staying on .NET. DNN is a whole package so unless the client has a requirement of including authentication, authorization for users, eCommerce, sticking to something simple is a better option.
Read full review
Optimizely
No answers on this topic
Usability
Curata
No answers on this topic
DNN
Evoq proved to be a solid backbone for our property-management portal, handling ≈300 active rental listings without performance hiccups. The page-builder made it straightforward to craft listing templates that surface photo galleries, floor-plan PDFs, and embedded map pins, while role-based workflows let leasing agents edit unit details (price, availability, pet policy) without touching global site settings—a big win for operational control.

For the management side, the platform’s extensibility let us plug in a third-party rent-payment widget and an automated maintenance-ticket form with minimal custom code. Evoq’s built-in analytics have already highlighted which neighborhoods and bedroom counts drive the most traffic, guiding our marketing spend.

Two caveats:


Search & filter logic – Out-of-the-box search was too shallow for renters who expect Zillow-style filtering. We had to commission a custom module for filter chips (price range, amenities, walk score), which added time and cost.
Mobile image optimization – High-resolution gallery images affected load times on 4G; a CDN or Evoq’s Digital Asset Optimizer add-on is advisable.



Overall, Evoq delivers reliable content governance and enough flexibility to support both consumer-facing listings and back-office property-management workflows, provided you budget for advanced search customization and image delivery tuning.
Read full review
Optimizely
No answers on this topic
Support Rating
Curata
No answers on this topic
DNN
I don't see how it could get any better unless they moved their staff into our offices. You have available to you any type of Support you need or want, both paid and free from thousands of developers and consultants all over the world. You might even find some on Mars if you look hard enough.Also, with all of the available resources available from your Browser you can literally find the answer to any question you have in a matter of minutes.
Read full review
Optimizely
No answers on this topic
Implementation Rating
Curata
No answers on this topic
DNN
Evoq proved to be a solid backbone for our property-management portal, handling ≈300 active rental listings without performance hiccups. The page-builder made it straightforward to craft listing templates that surface photo galleries, floor-plan PDFs, and embedded map pins, while role-based workflows let leasing agents edit unit details (price, availability, pet policy) without touching global site settings—a big win for operational control.

For the management side, the platform’s extensibility let us plug in a third-party rent-payment widget and an automated maintenance-ticket form with minimal custom code. Evoq’s built-in analytics have already highlighted which neighborhoods and bedroom counts drive the most traffic, guiding our marketing spend.

Two caveats:


Search & filter logic – Out-of-the-box search was too shallow for renters who expect Zillow-style filtering. We had to commission a custom module for filter chips (price range, amenities, walk score), which added time and cost.
Mobile image optimization – High-resolution gallery images affected load times on 4G; a CDN or Evoq’s Digital Asset Optimizer add-on is advisable.



Overall, Evoq delivers reliable content governance and enough flexibility to support both consumer-facing listings and back-office property-management workflows, provided you budget for advanced search customization and image delivery tuning.
Read full review
Optimizely
No answers on this topic
Alternatives Considered
Curata
The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
Read full review
DNN
Drupal is a highly expensive tool and is not offering anything extraordinary at a high price. If I keep its pricing in account then there should be some extraordinary features but unfortunately, there isn’t anything special about it; rather it was slow in its working. All these things actually forced us to move to Evoq that is just perfect in its working. Its working speed, interface, and UX are so simple that none of our team members find it tough to utilize. It has so many features like content scheduling and rich text edit. It allows easy editing of the text as well, and one can directly add text according to need.
Read full review
Optimizely
There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.
Read full review
Return on Investment
Curata
  • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
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DNN
  • DNN have given us the ability to have basic sites for clients up and running in a very short time. This makes the client happy.
  • DNN has taken the trivial, simple tasks of changing text on a page or an image on a page and put it into the hands of the client. They do not have to pay us to do it and that also frees up more time for us to spend on development.
Read full review
Optimizely
  • Almost immediate payoff in terms of the benefit.
  • Easy to justify the TTM benefits to upper management.
  • Still somewhat hard to justify ROI, though this is not my expertise.
Read full review
ScreenShots

Curata Screenshots

Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.

Optimizely One Screenshots

Screenshot of admin centerScreenshot of an Optimizely Content Management System content previewScreenshot of the integrations app directoryScreenshot of the reporting dashboardScreenshot of the Content Management System Visual Builder, used to create and edit dynamic experiences in the Visual Builder, no coding required.Screenshot of Content Marketing Platform Calendar: Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.